Reborn in the Hong Kong entertainment industry in the 1980s

Felix looked up from the documents in his hand, a faint smile on his face, and said, "If you want to make a movie to promote our brand's products, we can commission one."

Hu Xiaoxiao smiled faintly and said, "Mr. Felix, every country has different customs and traditions, let alone those spanning two continents. There's an old saying in my hometown: 'When in Rome, do as the Romans do.' If you want to make a film to promote your brand in Asia, you must thoroughly understand the customs and traditions of various parts of Asia and incorporate local customs and culture into the film to gain the approval of Asian audiences. Such in-depth understanding cannot be achieved in a year or two. The 'Magic Contract' production team has been working on this since the project was initiated, and even now, just before filming begins, there are still many areas that are not satisfactory."

Hu Xiaoxiao sighed, “That’s why I’ve been so critical of their costumes. ‘The Magic Contract’ has been in preparation for three or four years since its inception, and there are still many flaws in the details. But ‘The Magic Contract’ focuses on fantasy elements, so even if the details aren’t perfect, as long as the special effects satisfy the audience’s visual enjoyment, it can still be considered a good work. But high-end luxury brands can’t afford to make such big mistakes. To avoid making mistakes, your brand will inevitably have to spend three or four years, or even four or five, six or seven years, on pre-production work. Mr. Felix, you’re not the type to do something so thankless and difficult when there’s a free ride available.”

“Miss Hu is indeed a filmmaker; what you say makes perfect sense.” Felix’s smile deepened slightly. Of course, he had no plans to produce a film. Even though he now thought highly of Hu Xiaoxiao, his superiority and arrogance as a European and American still remained, and he would not consider commissioning a film specifically for a region outside of Europe and America.

Hu Xiaoxiao naturally understood Felix's meaning: he didn't want to make a movie, but he was willing to use someone else's film for publicity. High-end luxury brands often do product placement in movies.

Hu Xiaoxiao added fuel to the fire, listing all her achievements since entering the film industry, as well as her strong power, including owning the largest cinema chain in Hong Kong and having a voice in the mainland film market.

Felix began to think about it seriously.

Of all the data Hu Xiaoxiao presented, what impressed Felix the most, or what was most convincing to him, was her sales performance. Since Hu Xiaoxiao began collaborating with the brand, from being a promotional ambassador to a single-product spokesperson, and now the brand's spokesperson for the entire Asia region, Felix has been extremely satisfied with her performance.

Other things can be faked or inflated, but real sales figures are the most powerful evidence.

Felix's gaze then fell on Hu Xiaoxiao's attire and overall style, this extremely rare ability to control fashion. Other things can be replaced, but this is something that is rare and hard to come by. It is precisely because of this that Hu Xiaoxiao's ability to drive sales far surpasses that of other celebrities.

In the Asian market, consumers' recognition of Hu Xiaoxiao is irreplaceable.

Ultimately, Felix agreed. Whether it was a direct investment in "The Magic Contract" or just product placement would be a matter for Felix to discuss with Hamlet Company.

After leaving the Brand Group building, Hu Xiaoxiao told Philip the news, "The rest is up to your company."

Philip was surprised and delighted that Hu Xiaoxiao had actually reached an agreement. "No problem, I'll take care of the rest."

“Mr. Philip, since even high-end luxury brands are optimistic about me and this movie, shouldn’t your company reconsider the matter of additional investment?” Hu Xiaoxiao said.

Every frame of a special effects movie costs money, and the brand's budget alone is far from enough to make a blockbuster. The bulk of the money comes from Hamlet Company.

Hu Xiaoxiao's personal meeting with Felix was less about securing investment and more about enhancing the prestige of "Magic Contract." The involvement of high-end brands would have a significant positive impact on "Magic Contract," elevating its status and allowing Hamlet Company to recoup its substantial investment.

Clearly, Hu Xiaoxiao had achieved her goal, and Philip also felt that he could use this opportunity to further increase the company's investment. Furthermore, the addition of a high-end luxury brand could serve as a facade to attract external investment.

“I will reapply to the company,” Philip said.

If a significant investment could be made, the quality of "The Magic Contract" could be elevated to a new level, making it a representative film, which would be extremely beneficial to Philippe's career.

"Mr. Philip, I'm waiting for your good news." Hu Xiaoxiao said, waiting for news, but her actions didn't stop. She planned to release some information to several brands she had cooperated with, hoping to get some more advertising placements.

The more brands that come in, the more prestigious "Magic Contract" becomes, which is more beneficial for Philippe's investment.

However, before Hu Xiaoxiao could release the news, a jewelry company approached her to discuss sponsorship.

The person who came to see Hu Xiaoxiao turned out to be Ms. Xia An, a famous jewelry designer whom she had met once before.

Hu Xiaoxiao was quite surprised to see Ms. Xia An personally come to his door.

"I never expected it would be you who came in person." Hu Xiaoxiao invited Ms. Xia An into the house.

Ms. Xia An smiled and said, "I never expected that we would have the opportunity to cooperate."

On the runway of the Baogang International Jewelry Fair, Ms. Xia An was amazed by how well Hu Xiaoxiao matched the jewelry. However, Hu Xiaoxiao was already the spokesperson for Quanfu Jewelry, and her company did not have any jewelry business in Baogang, so she could only regretfully miss the opportunity.

After Ms. Xia An entered, she didn't waste any time and went straight to the point: "I learned that you have a collaboration with a high-end fashion brand and are planning to use their clothing in the movie 'The Magic Contract.' Coincidentally, I have a new jewelry design that I can't find a suitable model for, so I'm thinking of collaborating with you on 'The Magic Contract.'"

Ms. Xia An's jewelry designs have a unique and unconventional aesthetic, and she has extremely high requirements for models. She has met Hu Xiaoxiao and is looking forward to the surprises that Hu Xiaoxiao can bring her.

If this promotion is successful, the jewelry company might consider entering the Asian market.

This news was a pleasant surprise for Hu Xiaoxiao. How could she refuse such a generous offer? Besides, Ms. Xia An's jewelry was also very famous in the fashion world.

Hu Xiaoxiao immediately told Philip the good news. Philip was organizing data in preparation for applying for funds from the company the next day. Upon hearing this, he was so excited that he gave Hu Xiaoxiao a long speech full of praise and compliments.

Hu Xiaoxiao listened, and all she heard were baskets of nice words, with no substance whatsoever.

She hung up the phone and waited for Philip to receive the funds so she could go over and give him a nudge. This time, she really just sat there and waited, without taking any action.