Reborn in the Hong Kong entertainment industry in the 1980s

“Oh, beautiful Miss Xiaoxiao.” Philip’s gaze toward Hu Xiaoxiao began to deepen. “Of course I would be very happy to cooperate with you, otherwise I wouldn’t have been waiting for Miss Xiaoxiao to be the female lead in ‘Magic Contract’. If Miss Xiaoxiao can help ‘Magic Contract’ attract more investment, I would certainly be happy to cooperate with Miss Xiaoxiao in greater depth and make money together.”

Having dealt with Philip so many times, Hu Xiaoxiao only listened to what he said. The reason he'd been waiting for her as the leading lady was simply because he couldn't find a suitable candidate. He spoke so passionately, but it was all business at play.

However, Hu Xiaoxiao's mind was entirely focused on business; she was always thinking about how to make money, using the "Magic Contract" as a tool to generate income. Since she was going to borrow it, she needed to offer something in return to make the owner willingly lend her the "egg-laying hen."

"Then it's settled," Hu Xiaoxiao said.

With a charming smile, Philip looked at Hu Xiaoxiao with deep affection: "I will prepare red wine and await Miss Xiaoxiao's good news."

They only say nice things, but don't offer any real substance or even a single promise.

Hu Xiaoxiao had dealt with many people who only talked a good game. These were cunning and shrewd businessmen who wouldn't act until they saw a clear benefit.

Hu Xiaoxiao wasn't afraid that Philip would go back on his word, or that he would turn his back on her after she received the investment. She dared to speak up, of course, because she already had a plan.

After making the decision, Hu Xiaoxiao immediately took action.

Money makes things easier. Dong Peiyu had already hired a team to serve Hu Xiaoxiao. After Hu Xiaoxiao gave her the task, the team prepared all the necessary information as quickly as possible.

Hu Xiaoxiao picked up the phone and called George, the head of the Asian region for the high-end fashion brand.

She served as the brand's ambassador for several years and later became its spokesperson for the Asian region. She and George were old acquaintances, and the brand would invite her to attend its annual events in the Baogang area. In recent years, as artists under Shengshi have become increasingly popular, the brand has also invited Shengshi's artists to serve as promotional ambassadors.

George was in the United States at the time, attending the company's annual meeting. He received a call from Hu Xiaoxiao and chatted with her warmly about everyday things.

Hu Xiaoxiao's sales performance is outstanding. Among all the Asian brand ambassadors George has approached, Hu Xiaoxiao has the strongest sales ability. Since partnering with Hu Xiaoxiao, he has never considered changing brand ambassadors. He even worries that Hu Xiaoxiao might be snatched away by a rival company, so he sends her greetings and gifts from time to time during holidays, maintaining a very good relationship.

"Xiao, you want to see Mr. Felix?" George asked in surprise.

Felix is ​​the brand's CMO, responsible for the brand's marketing policies and project planning, and advertising placement is one of his tasks.

Hu Xiaoxiao said, "That's right. I would appreciate it if Mr. George could help me make an introduction. I'll invite you for tea when I return to Baogang."

"Xiao, may I ask what brings you to see Mr. Felix?"

"Naturally, it's for the sake of cooperation."

“Dear Xiao, shouldn’t you be discussing our collaboration with me? Is it really possible that you’re dissatisfied with my work?” George said resentfully.

“How could that be, George?” Hu Xiaoxiao said sincerely, “We have been friends for so many years and are already bosom buddies. Our friendship is beyond doubt. This time, I’m looking for Mr. Felix because it’s a personal matter of mine, and at the same time, I want to help you, my friend.”

"Help me?" George was puzzled. He hadn't had any trouble lately. On the performance side, with the Asian market maturing, his sales figures were improving year by year, and his results were outstanding. He had even received praise from the group's upper management at this year's annual meeting.

“George, you’re not content with the status quo, are you? Don’t you want to take it any further? The George I know is an ambitious man.”

George was a little confused by Hu Xiaoxiao's words. "You mean..."

"Expand your Asian market, acquire more customers, and take your Asian performance to the next level."

"You're such a nice person?" George had known Hu Xiaoxiao for several years, and after so many years of dealing with each other, they knew each other well. He grasped the key point, "You just said you were looking for Mr. Felix for personal matters. May I ask what those personal matters are?"

Hu Xiaoxiao didn't intend to hide it from George; she needed his help to mediate. "I'm filming Hamlet Company's *The Magic Contract*. I'm not satisfied with their costume designs, but time is too short to create costumes that meet my standards. Therefore, I'd like to collaborate with your company. *The Magic Contract* is primarily targeting the Asian market. If your company's brand can be integrated into the film, it will help expand your influence and capture the market early. Hollywood film companies have seen the potential of the Asian market. I don't believe your company, seeing its year-on-year growth in the Asian market, would be indifferent to it. When it comes to the market, if you don't quickly seize it, you're essentially handing it over to your competitors and admitting defeat."

Although Hu Xiaoxiao had just misled George, if this deal goes through, it will indeed be beneficial for expanding into the Asian market and will make George's work go more smoothly.

George had worked with Hu Xiaoxiao for so long and trusted Hu Xiaoxiao's judgment. With a quick thought, the shrewd George understood that if the deal went through, he would benefit immensely. If it failed, he would suffer no loss.

"Are you sure our brand's clothing is suitable for making costumes for 'The Magic Contract'?"

"The film is set in the present day, so everyday clothes are fine. There's one important costume that we'll need to coordinate, and I'll choose an inner layer to wear. However, that's something we'll consider after the deal is finalized."

Upon hearing this, George readily agreed to Hu Xiaoxiao's request, saying, "Mr. Felix mentioned you at the annual meeting this year and expressed his admiration for you."

Felix is ​​responsible for all marketing aspects of the brand. The key brand ambassadors in each region directly impact the brand image, and Felix regularly inquires about or investigates the information and market response of these ambassadors in each region. Furthermore, the selection of a global brand ambassador requires Felix's approval.

Hu Xiaoxiao came prepared. Her team had already collected a lot of information about Felix. After reviewing this information, Hu Xiaoxiao also had people find many reports on the Asian market and information on competing brands.

After learning about all these things, Hu Xiaoxiao made a special trip to the brand's flagship store, picked out all the new styles for this year, and chose a set that was not the brand's main style, but a very unpopular style.

If the main style is worn by many people, even if it is outstanding, it will not stand out.

The reason why niche topics are niche is often because they are difficult to master.

The real skill lies in making even the most obscure topics shine.

To impress Felix, Hu Xiaoxiao first needs to demonstrate her high value.