NBA: The King of Basketball, the more haters I have, the stronger I become!

"According to reliable sources, after all the games on the first day of the NBA season opener concluded, Ye Chu was the No. 1 search term on major US websites!"

Portland, United States

Nike Headquarters

Nike's Operations Director, Jason, pointed to the data: "This is Ye Chu's influence!"

On the most popular design website in the United States, the NBA player is the most searched.

Ye Chu, who hails from China, is one of the many NBA players who followed him, including several superstars.

For example: Kobe Bryant, the superstar of the Los Angeles Lakers!

LeBron James of the Cliff Cavaliers!

Jason presented these statistics to show his colleagues that Ye Chu's influence in the American basketball world far exceeded people's perceptions.

"In just the first game of the season, Ye Chu has already changed the landscape of influence in the NBA!"

"This kind of influence is something that ordinary people can't achieve!"

After listening to the opinions of the senior executives, Nike's then-president Knight lit a cigar and, amidst the swirling smoke, said with a frenzied expression, "I think it's time for us to strike!"

"Kobe Bryant and LeBron James are both excellent, but let's not forget that Ye Chu has the Chinese market behind him!"

Nike's top management is well aware of what the Chinese market represents.

While they focused their attention on Ye Chu, several other sports brands also recognized the commercial value of Ye Chu's back view.

Nike's arch-rival Adidas sent its Chief Operating Officer, Mark, to visit Los Angeles in person.

Seeking an opportunity to sign an endorsement deal with Ye Chu.

Los Angeles, United States

A coffee shop near Staples Center.

Ye Chu was deeply moved after hearing Mark's entire signing plan.

Then, without the slightest hesitation, she refused.

"Ye, are you really not going to reconsider? Our company will be launching your first signature sneakers very soon!"

Mark was still somewhat surprised: "And we're offering a five-year contract!"

Adidas still highly values ​​its collaboration with Ye Chu.

They offered Ye Chu a five-year, $4000 million endorsement contract, after tax.

To know

Ye Chu had just played one professional match.

Even Nike, which has already included him in its future plans, is hesitant about offering a price.

Adidas, on the other hand, acted decisively and made an offer.

“I’ve thought it through. This contract looks good, but it doesn’t meet my expectations!”

Ye Chu's attitude remained firm: "I appreciate your sincerity, but I hope you will reconsider!"

First of all, Adidas only offered a standard endorsement contract.

Secondly, although the contract was for a long period, the endorsement fee did not meet expectations.

"Ye, we will reconsider our cooperation opportunity."

Seeing Ye Chu's resolute attitude, Mark didn't say much more: "At the same time, I hope you can also seriously consider it!"

Adidas is, after all, a major brand second only to Nike.

This show of sincerity was fully displayed, but Ye Chu gave him a "friend zone" card in return.

This kind of thing wouldn't be pleasant for anyone.

only

Stephen Curry, who came with Ye Chu, wholeheartedly supported Ye Chu's decision.

4000 million US dollars in five years?

Are you trying to fob off a beggar?

Given Ye Chu's current strength and the Chinese market behind him, it would take about 1 million US dollars over five years!

News spreads very quickly in the United States.

That afternoon, a message spread across social media platforms.

"Have you heard? Ye Chu, the top draft pick from China, just rejected a sneaker contract from Adidas!"

"Are you living in the past? This news came out this morning, who doesn't know it? It's just a five-year, $4000 million contract!"

"What?! It's not 4000 million over five years, it's 1 million over five years!"

"Breaking news: Adidas actually offered Ye Chu 2 million yuan over five years, but they haven't even met Ye Chu in person!"

The power of rumors and gossip is terrifying.

In just one day, several versions of Adidas's offer to Ye Chu have already been circulating.

At first, Adidas wanted to contact its public relations department to clarify the situation.

To their surprise, they discovered that these baseless comments caused their stock price to explode instantly.

Being rejected by Ye Chu actually made him more popular than signing with Ye Chu?

Seeing the large sums of money in hand, Adidas executives didn't bother to care anymore.

Let the stock price soar a little longer!

Seeing Ye Chu's influence, Nike held an emergency meeting overnight specifically targeting him.

When major brands begin to take action.

Ye Chu also focused his attention on the second game of the season.

In their first game of the season, they defeated the Golden State Warriors at home.

In their second game of the season, they will once again play at home against the Sacramento Kings!

May 3, US time

Los Angeles, Staples Center

Compared to the scattered crowd of the previous game, the Staples Center was packed to capacity this time.

"I can guarantee 100% that the fans here today are here for the Davidson Twins!"

The ESPN commentator on the sidelines patted his chest and assured everyone, "If it weren't for Ye Chu and Stephen, even the Staples Center wouldn't be packed to capacity today!"

Don't be fooled by the fact that Staples Center is packed right now.

This was something the Los Angeles Clippers' management never even dared to dream of.

After all, this is Los Angeles, and the Los Angeles Lakers are the real darlings of this city.

Just last season, the Clippers' home attendance was among the lowest in the league.

The reason why attendance has now reversed is because they drafted Ye Chu and Stephen Curry in this year's draft.

And in their first game of the season, they both played to their expected level.

"Having talked about the Los Angeles Clippers, let's briefly mention the team visiting Staples Center today!"

After composing himself, the commentator continued, "The Sacramento Kings have also acquired a promising superstar in this year's draft!"

"Tyreke Evans from the University of Memphis is very likely to become one of the most promising players in this year's draft class, following in the footsteps of Ye Chu and Stephen Curry!"