Deposed Crown Prince: After three years of service on the frontier, the entire court knelt and begge

Upon arriving at the entrance of the Qian residence, the two dismounted.

The guards at the door watched the two people warily.

Xiao Ce didn't waste any words, and didn't even wait for him to ask.

He took out a jade pendant directly.

"I'm generous with my change!"

The guards immediately recognized the jade pendant as the patriarch's token of the Qian family.

This family head's token can only be possessed by the head of the Qian family, or the head of the family may give it to someone else.

Seeing this family head's decree is like seeing the family head himself.

The guard respectfully gestured for them to enter: "Distinguished guests, please wait in the front hall! I will go and inform them immediately."

Xiao Ce nodded.

Da Lei said, "Looking at their arrogant expressions just now, I thought they were going to cause us trouble. I thought we should stretch our muscles, but it seems I was overthinking it."

Xiao Ce looked at Da Lei and said, "Why do you still look somewhat like Axe Ox?"

Da Lei said calmly, "Your Highness, you are truly capable! You give us no chance to even make a move! I thought following you would mean living a life of constant danger, but I never imagined that being by your side would always be the safest!"

Hearing Da Lei's words, Xiao Ce said, not knowing whether to laugh or cry, "Are you praising me? Or are you complaining?"

Da Lei said, "Of course I'm praising you!"

Xiao Ce said to Da Lei, "Don't worry, if you want excitement, you'll have plenty of excitement to come..."

It happened during their casual conversation.

A chubby man who looked seven or eight parts similar to Qian Dahai hurried over.

After stepping forward, he knelt down on the ground with a thud.

A butler followed behind, and he too knelt down.

Xiao Ce recognized him.

This person was present when the Crown Prince's residence was auctioned off.

...

Before Xiao Ce arrived in the capital.

Qian Dafang had already received a letter from Qian Dahai.

In Kyoto, Qian Dafang made a fortune by relying on the snow frost candy provided by Qian Dahai, since it was the only one of its kind.

He knew that the person behind Qian Dahai was Xiao Ce.

So after receiving Qian Dahai's letter.

Qian Dafang was practically waiting for Xiao Ce to come over every day. However, Qian Dahai also repeatedly warned him not to bother Xiao Ce if he didn't come to him on his own initiative.

Therefore, even though he learned that Xiao Ce had come to the capital immediately, he did not go to see him.

Now that Xiao Ce, this god of wealth, has come to his door, Qian Dafang is overjoyed.

Of course, they should be taken good care of.

"This humble subject, Qian Dafang, greets the King of the Northern Desert! Long live the King of the Northern Desert! Long live the King of the Northern Desert! Long live the King of the Northern Desert!"

Looking at Qian Dafang, who was prostrate on the ground, and listening to his words, Xiao Ce laughed and teased, "Qian Dafang, you are incredibly disrespectful! How dare you call me 'Long live the King'!"

Qian Dafang was not afraid and remained prostrate on the ground: "Your Highness, you are my eternal king! Even if you drag me to be beheaded, I will still say the same thing!"

Seeing his determination, Xiao Ce laughed and stopped teasing him, saying, "Alright, get up."

Qian Dafang got up from the ground with a grin, and then went straight to the point to express his loyalty.

"King of the Northern Desert, is there anything you need to do for me? Just tell me, and I'll do whatever you ask, whether it's climbing mountains of knives or boiling oil!"

When Qian Dafang spoke, it was unclear whether he was excited or nervous.

His whole body was trembling uncontrollably.

“Mr. Qian, relax, there’s no need to be so tense. It’s not that serious, you won’t have to go through hell. Since you’re being so direct, I won’t beat around the bush either. I want to go to the imperial prison. Mr. Qian, do you have any connections?” Xiao Ce asked bluntly.

Qian Dafang slapped his thigh excitedly and replied, "Your Highness! There really is such a thing... Whenever you want to go, I can arrange it?"

Xiao Ce was somewhat surprised: "Do you know which prison I'm going to?"

Qian Dafang nodded with a smile: "Of course I know, it's the Heavenly Prison where the King of Zhen is imprisoned... Your Highness, Dahai told me about it. So, before you came, I was already planning it. I had already guessed that you would need this connection. I have connections with the head of the prison guards in the Heavenly Prison! I'm just being prepared. Your Highness, rest assured, this person is absolutely capable."

As he spoke, Qian Dafang suddenly remembered something and added, "Your Highness, you're not here to break me out of prison, are you?"

Xiao Ce said with a smile, "If I were here to break you out of prison, I wouldn't be looking for you. I'm just here to see the King of Zhen."

Qian Dafang nodded as he spoke, and then said to the steward beside him, "Go and invite Commander Ma over."

The butler nodded and left with small, quick steps.

As he spoke, Qian Dafang bowed and scraped to the side, saying, "Your Highness, please wait a moment. Commander Ma is the chief of the prison guards of the Heavenly Prison. If you only want to see the King of Zhen, he can arrange it for you."

Xiao Ce nodded.

He was quite satisfied with Qian Dafang's attitude.

He then started chatting with Qian Dafang.

"Mr. Qian, what kind of business do you do in Kyoto?"

Qian Dafang was excited when Xiao Ce brought up business.

After all, Qian Dahai had told Qian Dafang that Xiao Ce was a business genius, and if he could get guidance from him, doing business in the future would be like having divine assistance!

"Your Highness, I mainly dealt in fabrics and clothing before. Later, I also dabbled in restaurants and eateries. Basically, I did any business that could make money!"

Xiao Ce said to Qian Dafang, "I have a good idea. This business might not work elsewhere, but it would definitely work in Kyoto, a place where high-ranking officials and nobles gather. Are you interested?"

Upon seeing this, Qian Dafang excitedly bowed to Xiao Ce: "Your Highness, this humble subject is naturally interested! May I ask what kind of business Your Highness wishes to undertake?"

Xiao Ce said to Qian Dafang, "We'll make luxury clothing, accessories, and even bags."

In fact, Xiao Ce had wanted to make this for a long time.

However, the production of luxury goods requires a suitable environment, and the four prefectures in the northern desert were in dire need of development, making them clearly unsuitable.

Kyoto, on the other hand, is different. It's full of high-ranking officials, nobles, and royalty, making it a very suitable place.

They are all people who have money but nowhere to spend it.

Qian Dafang was bewildered by Xiao Ce's words, but he could understand every single one of them.

But when they're put together, it's incomprehensible.

"Your Highness, what exactly is this luxury clothing you're referring to?"

Xiao Ce said to Qian Dafang, "Luxury goods are mainly about the value of a brand. You need to build a brand first."

Qian Dafang was even more confused.

Xiao Ce pointed at Qian Dafang and asked, "How much is this dress of yours?"

Although Qian Dafang was puzzled, he still answered truthfully, "Twenty taels. My clothes are considered expensive. They usually cost around ten taels of silver."

Xiao Ce pointed to the chest area of ​​Qian Dafang's clothes: "The value of a brand lies in the embroidery of a pattern on the chest of this garment, which allows it to sell for two thousand taels of silver!"

Qian Dafang's eyes widened, and he shook his head, saying, "Your Highness, are you joking with me?"

Xiao Ce smiled faintly: "Do you think I'm joking with you?"

Qian Dafang shook his head, then asked curiously, "How did you do that?"

Xiao Ce said, “This is the value you give to the brand. First, you have to learn to tell a story. You should know that no matter how delicious the snow frost candy is, it’s not worth your price. But I gave it a story: this snow frost candy comes from Tianshan and has beauty, skin care, and health benefits. That’s what makes it valuable.”

"Similarly, when you create a clothing brand, you first need to tell a brand story. You must first learn how to tell a story, starting with the materials used in the clothes. You need to use some fabrics that have never been used before, then the colors of the dyes, and finally the style of the clothes and the production process."

"For example, if it's just an ordinary piece of silk, how do you tell a story? You have to start with the silkworms, saying they are celestial silkworms, and then the silk they produce is called celestial silk. You can also tell a story about the dyes. In short, you have to package these things to make them look very expensive."

"Secondly, the manufacturing process and quality must be top-notch, so that others cannot imitate them. If you can accomplish these two steps, you're not far from success!"

"Finally, there's brand marketing. You need to tell a story about the quality. You also need to know how to sell. As the saying goes, even the best wine needs a good location. You need to learn how to promote yourself. You can sponsor gatherings of literary figures and artists, and then invite some beautiful and well-built women to walk the runway. Remember, it must be a high-end event."

"Then, your physical store must be elegantly decorated, making people feel incredibly expensive as soon as they walk in, giving ordinary people a sense of inferiority... Finally, there's service and after-sales support. If your products sell for exorbitant prices, you need to provide corresponding services, such as garment care, simply put, laundry. You can set up some rather complicated laundry procedures for your customers to see. Tell them that your garment care is very troublesome, but you can provide professional care. This way, you can charge another fee..."

Xiao Ce talked on and on, and Qian Dafang listened very carefully, although he didn't quite understand much of what he was saying...

Xiao Ce's reason for having Qian Dafang make this was not entirely for the purpose of making money.

Once those high-ranking officials and dignitaries are controlled with luxury goods, it will be much easier to get things done through their connections and relationships.

Xiao Ce looked at Qian Dafang and said, "How much did you understand?"

Qian Dafang scratched his head awkwardly: "Your Highness, I understood about 70-80% of it!"

Xiao Ce was somewhat surprised: "Oh? Just tell me briefly."

Qian Dafang repeated it again; he was quite perceptive and understood all the key points Xiao Ce had mentioned.

"Your Highness, I understand the reasoning, but these high-ranking officials aren't stupid. You can't fool them with ordinary fabric..."

Xiao Ce smiled and said, "Since I came to you, the problem has already been solved. Not only is ordinary fabric unsuitable, but the design of the garment is also needed. I'll have someone send it to you later! I'll also give you a sewing machine. We need to let others know that every part of this garment is unique and cannot be replicated."

Qian Dafang nodded excitedly, "Thank you, Your Highness... But what kind of chicken are you talking about? Where are these 'sewing chickens' from?"

Xiao Ce said with a smile, "A sewing machine isn't a chicken. It's a machine... You'll find out another day."

Qian Dafang said to Xiao Ce, "Your Highness, how shall we split the profits from this luxury brand?"

Xiao Ce smiled and said to Qian Dafang, "This is your business, I don't own any shares! No need for profit sharing, this idea is a free gift!"

Knowing there's no such thing as a free lunch, Qian Dafang said awkwardly, "Your Highness, this...this isn't appropriate..."