Crazy Entertainment System

Chapter 440 The Premature Birth of Hunger Marketing

After completing the CAD drawing, Chen Yu immediately used Photoshop to edit it. Chen Yu's speed was incredibly fast, dazzling everyone present. The design engineers were also stunned; they never expected that their beloved prince would have such strong image editing skills, even surpassing those of them, the professionals.

No wonder he's called a prodigy.

Soon, a picture was completed, and it looked slightly different from the one on Liang Wen's phone.

But it looks better!

"Your Highness, you've gone too far with this photo editing. There's a difference between this phone and the real thing," Liang Wen said with a slight smile, glancing at the phone in his hand and then at the photoshopped image Chen Yu had created.

"Isn't this the direction you should be striving for?!" Chen Yu's simple question left Liang Wen speechless.

It's okay if things are ugly now, but shouldn't your job be to make them look better?!

"Alright, which one do you prefer? Be honest! Don't try to be evasive, because if the audience doesn't like it, you'll be the ones who suffer. This phone is your hard work, not mine. The iPhone Zero is my hard work, so I put a lot of effort into it, and every design detail was carefully considered."

These are my principles; I don't know what yours are.

Putting everything else aside, just look at the workmanship of this phone. Just look at the gaps; you could definitely stick a piece of paper in there. Like I said, if you're not careful now, it will be even harder to be careful later.

Of course, you could say that this is due to cost, that it's just an engineering prototype and time is tight, and that it will be better when it's in mass production.

I have nothing to say about this explanation, since everyone has different habits.

"Perhaps you can do it, but I believe that bad habits will always lead to bad consequences!" Chen Yu said with a light smile.

Upon hearing Chen Yu's words, everyone fell silent, no longer speaking, and looking at their phones, they felt somewhat ashamed.

Liang Wen, in particular, looked rather grim, since he had excitedly called Chen Yu over.

And just as Chen Yu said, this phone really can't compare to the iPhone. Even though they are both engineering prototypes, he saw that the iPhone Zero engineering prototype was no different from the mass-produced one.

"I understand. I will make changes to improve the management and efficiency of cloud technology in the future, and I will definitely prevent this situation from happening again," Liang Wen assured.

"Alright, don't be so downcast. I wasn't belittling you, just expressing my thoughts. I believe in the saying, 'Almost there' is always a big difference. Never settle for 'almost,' or you'll always be just 'almost' away from success."

Consumers and users aren't fools; they know the difference between good and bad products. There might be people who want a bargain, but you get what you pay for, and good products will always find buyers. If you want to reduce costs, develop new processes and technologies to lower them. Don't try to reduce costs through attitudes and mindset; that's not the way to go.

However, you guys still surprised me. The design of this phone is already excellent. Although it's not hard to see that it imitates the iPhone Zero, that's normal.

After all, the iPhone Zero is the most classic smartphone and the first true smartphone.

"I'd like to ask you what your positioning is for this phone? Is it above or below the iPhone? How much above or below?!" Chen Yu asked.

"This phone is cheaper than the iPhone, but not by much, because it doesn't meet your expectations. I will open up the Android operating system to the public, but other manufacturers who want to use this phone will need to pay $5 to $10 per unit! However, we will provide some technical support."

He has a lot of freedom to develop, and he uses the highest-end configurations, even better than the iPhone Zero, but at a price about 10% lower. — Liang Wendao

"I won't comment on pricing, but I need to tell you that you must create a high-end brand for Android phones. As for what it should be called, I'll ask. But you must create a brand with super cost-effectiveness. This brand is called Xiaomi, operated independently, and operated with super high cost-effectiveness. For the Android system, you can DIY with users to create a unique UI!"

For a brand to thrive in the long run, it must create something unique.

"I believe you understand the significance of Xiaomi even without me explaining it, right?!" Chen Yu looked at Liang Wen and smiled gently.

"I understand. Promote the system to rapidly expand Android's market share!"

“That’s right, that’s the principle. But I won’t go into the specifics of how to do it. However, there’s one thing: Xiaomi must operate independently. The reason for this independence is that Cloud Technology cannot interfere in anything related to Xiaomi. They can only let it fend for itself,” Chen Yu said.

"But where will Xiaomi get the money?! So much money all at once, people won't believe it's not from a powerful backer!"

“Flash sales! For example, some senior executives of cloud technology could leave their jobs to start Xiaomi, and then develop the first phone called Xiaomi 1. Due to funding and production issues, the first batch would consist of 50,000 phones, and then 50,000 to 100,000 phones would be sold out every week. There is a marketing model called scarcity marketing!” Chen Yu said softly.

He shamelessly copied Xiaomi's path to success.

And there's absolutely no pressure involved. To be honest, Chen Yu really didn't want the scarcity marketing strategy to happen, but it's not something that will simply disappear just because Chen Yu doesn't want it to. Since it's unavoidable, it's better to bring it out sooner rather than later. So let's just bring it out now.

Imagine if, years later, Xiaomi were to use the same scarcity marketing tactic again, it would be met with a barrage of criticism, and people would no longer have the same enthusiasm for Xiaomi as before.

Consumers aren't stupid; they've had enough of this kind of scarcity marketing.

Go ahead and try your scarcity marketing tactics. I'd rather spend more money than put up with your rubbish.

As a result, more and more people began to distance themselves from Xiaomi.

Of course, another reason is that consumers have more choices.

This applies to Meizu, Huawei, and ZTE alike. Trying to implement scarcity marketing has only led to problems for them all.

Chen Yu planned to let this scarcity marketing strategy flourish for a year in 2008, and then disappear completely after 2009. He reasoned that by then Xiaomi would likely have the resources to sustain itself.

Of course, Xiaomi's development is inseparable from the support of cloud technology and Zhanlong technology.

“Hunger marketing?!” Liang Wen was taken aback, his face showing more confusion than anything else. What kind of marketing was this?

Seeing Liang Wen's reaction, Chen Yu realized that there didn't seem to be any mature examples of scarcity marketing, so it was no wonder that Liang Wen reacted this way.

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