Immortality and Cultivation: This old man seeks enlightenment through mere survival.

These words made Zhao Feng blush with embarrassment.

This was the first time he had ever been cornered at his own doorstep and verbally abused so harshly.

However, Zhao Feng could not possibly admit to hiring someone to commit murder.

“You are slandering me!

San Ding Lou has been operating with integrity for so many years, when have we ever sold counterfeit goods?!

When did they start hiring someone to commit murder?!

This is blatant slander!

"You're slandering the reputation of my San Ding Lou!"

Zhao Feng, with his neck stiff, shouted.

"Heh, it's fine if you don't want to admit it, but don't block my business! This Desolate Swamp City isn't yours alone!"

Lu Zaian knew that he couldn't do anything to San Ding Lou just by talking.

Otherwise, he wouldn't have come here to sell Qingzhang Dan (a traditional Chinese medicine for clearing miasma).

The Qingzhang Pill from San Ding Lou sells for twenty spirit stones per pill.

Then he would sell it for nineteen spirit stones per piece.

San Ding Lou sells it for eighteen yuan a piece.

Lu Zaian sold it for seventeen.

The price of a single Qingzhang Pill is at least eleven spirit stones.

Otherwise, it's at cost price...

"Hmph, Lu Zaian, do you think you can shake the foundation of my Three Cauldrons Pavilion by selling a few discounted Clearing Miasma Pills?"

You're so naive!

"My Three Peaks Tower is truly not afraid to challenge you to a duel!"

Chen Kui also learned of Lu Zaian's thoughts.

However, he was not afraid at all.

First of all, San Ding Lou does not only sell elixirs.

They also sell magical artifacts and formations.

Secondly, San Ding Lou has been in business for so many years and is a large and well-established enterprise.

The three brothers' wealth definitely surpasses that of Lu Zaian.

San Ding Lou only needs to keep the price of Qing Zhang Dan lower than that of Lu Zai'an.

The first one to give up was definitely Lu Zaian.

Chen Kui looked around at the cultivators and said loudly:

"Gentlemen! I, Chen Kui, hereby declare my words!"

"Whatever price Lu Zaian sells his pills for, my Three Cauldrons Pavilion will always be one spirit stone lower!"

Chen Kui's powerful words resonated throughout the surrounding area, causing a stir.

"Wow! Mr. Chen is so generous!"

"As expected of the Three Tripods Pavilion, Boss Chen is truly extravagant!"

"Mr. Chen, you'd better keep your word! From now on, we'll buy all our pills from San Ding Lou!"

The cultivators in the desolate city are only interested in profit.

They don't care who's right or wrong.

Instead, Lu Zaian and the San Ding Lou clam fought each other, and the fishermen benefited.

No matter which side lowers the price, it's always the cultivators who benefit.

They would love for all the pills to be reduced to one spirit stone per pill.

"This Master Lu has underestimated the Three Cauldrons Pavilion."

"Indeed, a force that has been able to operate in the outer city for so many years is not so simple."

"However, I do hope that Master Lu can hold on for a while longer...hehe, that way we can enjoy the discounted pills a little longer."

"..."

Seeing that the tide was turning in his favor, Chen Kui calmly looked at Lu Zaian.

It seems to be saying that this is my trump card.

Let's see how you respond.

Lu Zaian simply gave a mysterious smile.

He knew, of course, that he couldn't compete with San Ding Lou just by lowering prices.

But what if Lu Zaian wins by using quality?

Lu Zaian's weathered voice slowly rang out.

"Everyone, what if I told you this isn't just an ordinary miasma-clearing pill?!"

What if the quality of my Cleansing Pill is at least 30% better than that of the Three Cauldrons Pavilion?!

Moreover, what if it gets 40%, 50%, 60%, or even... double in the future?!

This... is Lu Zaian's trump card!!!

I have what others don't, and I'm better at what others have!

Soul power is the key to determining the quality of elixirs.

The stronger the soul power, the more it can refine the medicinal properties of the materials.

This allows the medicinal properties within the elixir to blend more harmoniously.

The higher the quality of the resulting pills, the better.

After Lu Zaian cultivated the "Ghostly Netherworld Tribulation," his soul power was noticeably 30% stronger than before.

This is just the beginning.

Lu Zaian only survived the first major tribulation.

If Lu Zaian survives two or three more tribulations, his soul power will increase exponentially.

The quality of the pills refined will also increase dramatically!

It might even generate crimson patterns and crimson clouds!

Crimson patterns and cinnabar clouds are two major characteristics used to measure the quality of elixirs.

Danwen (a type of medicinal pattern) can seal and amplify the medicinal power of a pill; a pill with Danwen has twice the medicinal power of an ordinary pill.

But its value is more than three times that...

Some people may wonder why it is calculated this way?

Because they overlooked a crucial issue—resistance to elixirs and erysipelas!

The saying goes that every medicine has some degree of toxicity.

Taking too much of the same kind of medicine can cause erysipelas.

Erysipelas can cause resistance in the body!

Just like there are more than one kind of medicine for healing and nourishing the body.

There are several combinations of formulas for Qingzhangdan.

When cultivators consume too much of a combination of pills, the accumulated toxicity can lead to resistance.

At that time, cultivators will only be able to take a different combination of pills.

The closer a pill is to generating cinnabar patterns, the less cinnabar poison it contains, and it basically does not cause resistance!

If Lu Zaian refines pills with pill patterns, then unless San Ding Lou sells them at a loss, it will be impossible for them to compete with Lu Zaian.

As for Danyun, that's too far away.

The pills that generate Dan Yun can even absorb spiritual energy on their own and awaken their intelligence, just like Xiao Yi!

Closer to home.

The cultivators present whispered among themselves in disbelief after hearing Lu Zaian's bold words.

“Master Lu, I respectfully call you Master because I admire your alchemy skills.”

But to say that the quality of the pills could be increased by several times, or even doubled... isn't that going too far?"

"That's right. Who among those who can become alchemists isn't exceptionally talented? What makes you think you can surpass them?"

"You have to be honest in business. How can we believe you when you're spouting nonsense like that?"

"That makes sense. I think it's more reliable to buy pills from established stores like San Ding Lou..."

San Ding Lou has been operating in the East District for so long, so naturally it has a group of loyal customers.

At this moment, these cultivators also turned towards the Three Cauldrons Tower and ridiculed Lu Zaian mercilessly.

Gongyang Wen laughed arrogantly and mocked:

"You ignorant and arrogant old fool!"

How dare they claim to have refined pills with double the quality?

Even the most renowned second-tier alchemists in the inner city wouldn't dare say such a thing!

Zhao Feng echoed with a laugh, "Hahaha, Third Brother, I think this old dog has gone hysterical and is obsessed with spirit stones!"

Zhao Feng's words immediately caused a burst of laughter from the many staff members of the San Ding Lou restaurant.

Frankly speaking, there are very few secret methods that can cultivate and enhance the soul.

Or rather, secret techniques with demanding conditions, such as "The Ghostly Wheel of Calamity," are even more daunting.

Alchemists, weapon refiners, formation masters, and other artisans aspire to hone their skills and create better products.

Aside from improving one's cultivation level and relying on the soul strength gained from higher realms, there are basically no other ways.

Unless one consumes some rare spiritual objects that can enhance the soul.

Or perhaps someone like Xiao Fenlin, who was born with a Daoist physique suitable for alchemy...

Such examples are extremely rare in Huangze City.

San Ding Lou absolutely did not believe that Lu Zai'an could produce it...