King of Kings, start with a perfect record and strive for the top spot.

These words instantly silenced the previously noisy living room.

Ye Lan blinked in confusion, "When did I make false claims?"

From the very beginning of his business to now, every word he has spoken has been genuine, and there has been absolutely no false advertising.

Lin Dongsheng's sausage lips curled up slightly. "Isn't your Xueyao herbal milk tea just false advertising?"

"You're talking nonsense! My son's traditional Chinese medicine is genuine, and its effects are undeniable. Consumers have also recognized this. There's no false advertising involved!"

Ms. Zhang Fengxia launched into a tirade of curses and put the bag of rice she had taken to the living room back into the kitchen.

Lin Dongsheng scoffed, "That's not how false advertising is defined in law. Health supplements say they can't replace medicine, yet you dare to label the effects directly on a beverage. Isn't that blatant false advertising?"

"If there are no clinical trials or scientific evidence, then you are engaging in false advertising, and I will sue you!"

This is the solution he and Xu Wanrong came up with last night.

If Ye Lan is determined not to help the Lin family overcome their difficulties, then they will use this matter to fight to the death with the other party.

Lin Dongsheng was clearly driven to desperation.

He won't get any compensation by suing Ye Lan; he just wants to die with her.

Some people are like that; when they're not doing well, they start to take revenge on society, thinking it's all other people's fault and that they have absolutely no problems.

These people are exactly the same as those who believe that failing the college entrance exam is due to suppression by capital.

However, after Lin Dongsheng finished speaking, he was surprised to find that Ye Lan's expression remained calm and unchanged.

"You won't get any compensation even if you sue me. Besides, court fees are expensive, and there's the time involved in litigation. Can you afford to wait that long?"

Ye Lan kindly offered a reminder.

This is the main reason why many ordinary people do not choose to seek legal recourse.

Both the time and money costs are too high.

Ordinary people simply can't afford to wait that long.

They spend the vast majority of their time working, and even then, they can barely make ends meet.

A family like Lin Dongsheng's, which is on the verge of bankruptcy, has no time, energy, or money to waste on Ye Lan.

Lin Dongsheng knew in his heart that he had reached the edge of a cliff, and taking a step back would mean falling into an abyss.

We must now summon the courage to fight to the death, or we will gain no advantage whatsoever.

"Haven't you heard the saying 'A centipede dies but doesn't fall down'? My Lin family is only on the verge of bankruptcy, but not yet."

"If you don't agree to this investment, I'll sue you even if it means selling everything I own or taking out a loan."

Ye Lan laughed angrily, "With your credit history, you'd have to pay money to get a bank loan."

Lin Dongsheng was speechless after being confronted. His company, which was already heavily indebted, truly had no credit with the banks.

Forget about getting a loan.

If they don't press you for payment when you go in, that's already a big favor.

"Also, guess why the words 'Chinese medicine' are in my signboard?"

"You think my formula hasn't undergone clinical trials? You think all the effects are exaggerated by me? You're completely wrong. As early as ten years ago, all the formulas underwent clinical medical trials."

"If you want to sue, I don't mind suing you for defamation!"

Ye Lan responded with composure and a booming voice.

Back when he took over the company, he bought the recipe for Chinese herbal milk tea from Li Changqing.

Then a series of medical clinical trials were conducted.

The final conclusion and efficacy are exactly the same.

But thinking about it, that makes sense. If the efficacy and the conclusions don't match, then there's a problem.

Li Changqing's milk tea recipe was passed down from his ancestors and has been perfected and modified over hundreds of years, undergoing countless clinical trials.

When Lin Dongsheng heard the news, the sky seemed to fall.

He shook his head frantically, letting out a desperate roar, "Impossible! You must be lying to me, trying to pull a trap, right?"

"Impossible, absolutely impossible!"

Seeing that the other party was determined to persist until the very end, Ye Lan sighed regretfully.

"Xueyao, go to my office. There's a medical research report in the second cabinet on the left. Could you get it for me?"

"OK, all right."

Lin Xueyao ran upstairs, her heeled leather shoes making a clattering sound on the steps.

Her steps were light and agile, and her voice was as melodious as a piano melody.

But Lin Dongsheng has no interest in appreciating any of this right now.

He looked at Ye Lan, whose face was calm, his heart pounded faster and faster, and the last glimmer of hope in his heart was gradually dimming.

Why is this guy so calm? Did he actually conduct clinical medical trials?

impossible!

Such medical clinical trials can take anywhere from three to five years to more than ten years.

How could anyone possibly spend so much time and resources to conduct an experiment?

It's not surprising that Lin Dongsheng would think this way.

When something doesn't sell, it has to be linked to something else.

The most typical examples are "the first cup of milk tea in autumn", "ten grilled sausages in winter", and "a meter-long candied hawthorn"..............

These things, which are originally inexpensive, suddenly become incredibly expensive once they are associated with love.

The key is that sales are ridiculously good.

But people didn't initially associate goods with love.

It's about health and medical care!

For example, if a shampoo doesn't sell well, there might be an advertising slogan like, "So-and-so shampoo not only has a good dandruff-removing effect, but it can also prevent cerebral infarction and stroke."

With this effect, shampoo sales naturally increased.

The most typical example is "Drink Wang Shaoji if you're afraid of getting a sore throat".

This advertising slogan is actually somewhat misleading.

He only said that he was afraid of getting a sore throat, but he never said that drinking this stuff could prevent or treat a sore throat.

This is the art of advertising language.

The fundamental reason is the time and financial costs of clinical medicine.

They're all too high.

Even a company with a strong foundation like "Wang Shaoji" is unwilling to conduct clinical medical trials.

Therefore, they can only find loopholes in advertising slogans, ultimately misleading consumers.

Lin Dongsheng thought Ye Lan was in cahoots with them.

I never imagined that I was judging a gentleman by my own petty standards.

Soon, the tap-tap-tap sound rang out again.

Lin Xueyao came down the stairs with a folder in her hand and handed the folder to Ye Lan.

"See for yourself."

Ye Lan threw the document in Lin Dongsheng's face.

Turning to the first page of the document, the national-level red seal and steel stamp are clearly visible.

The document clearly records multiple medical clinical trials and their results.

Only then did the latter realize it.

Ye Lan wasn't bluffing; he was confident of victory!

Upon seeing this, Lin Dongsheng's vision went black, and he collapsed straight down.