King of Kings, start with a perfect record and strive for the top spot.

Most of the netizens in the comments section used their intelligence to discover the clues.

Ye Lan smiled upon seeing this.

At that moment, he finally understood why Zhang Daxian had stopped abruptly.

Repeated viewing and discussion by fans will generate traffic for the video, and the system will judge it as a high-quality video and push it to a wider audience of like-minded netizens.

At the same time, he did Ye Lan a favor by giving him free advertising, making it a win-win situation without a doubt.

Ye Lan sent a few more messages, and Han Han, Bei Mu, and Dehua were all talking about it, which made even fans who never watched the KPL league take a special look.

The answers were surprisingly consistent.

Netizen A: "Amazing, absolutely amazing! I just watched the live stream replay, and the strategy was great too. The team fights were so intense, every punch felt real, it was incredible!"

Netizen B: "There's really nothing to criticize. Every player is incredibly fierce. Even if they lose 0-3, they still show style and backbone, without any cowardice."

Netizen C: "A butterfly can't fly across the ocean, and who would have the heart to blame it? I've truly experienced what it means to have a gap in strength."

Netizen D: "A thrilling match. The players in the loser's bracket gave it their all, but could only sigh that they were no match for them."

.........

Ye Lan sighed helplessly as she looked at the discussions among netizens.

This is the downside of herbal milk tea: when all the players are at their peak, the outcome of the match becomes predictable.

The team's combat strength seems to have been calculated with precise values, and the outcome of the battle will become increasingly closer to the theoretical combat strength.

But this is not something Ye Lan should be considering.

Even under normal circumstances, it is difficult for a weaker team to defeat a stronger team.

You might only win one out of ten games.

If it's a best-of-three or best-of-five format, it won't affect the outcome at all.

While Ye Lan's milk tea eliminated the possibility of such an upset, it made the match more exciting, allowing even weaker teams to gain public attention.

In the past, most people would have looked down on matches between weak and strong teams.

Aside from situations where the outcome is never in doubt, more often than not, it's a one-sided crushing defeat.

The weaker team was beaten so badly they ran away in panic, as if they had been stunned and had no idea how to fight back.

It's definitely a great feeling to put yourself in the shoes of a strong team.

But as viewers, we all have a God's-eye view.

This kind of competition feels very boring and uninteresting.

One-sided domination can cause people to lose their passion, become numb, and lose interest in the game.

This is why evenly matched games tend to attract more viewers.

Even just watching each other eat makes for a great show!

Moreover, everyone's form has improved, making matches between players of similar skill levels more intense and exciting.

Overall, the advantages outweigh the disadvantages.

Ye Lan kept refreshing the comment section, and sure enough, some netizens had already begun to question the matter.

"Is it true that a cup of milk tea raised the level of the entire KPL?"

"It's definitely fake. If it really had such miraculous effects, what's the difference between it and performance-enhancing drugs used by athletes?"

"Of course there's a difference. Doping works by overdrawing your body to get faster reactions and stronger strength, while this milk tea helps you get back to your peak condition. There's a fundamental difference between the two!"

"I think so too, and this milk tea brand looks so familiar, I feel like I've seen it somewhere before."

"Xueyao, the same name as Brother Ye's girlfriend."

..........

The netizens immediately realized what was going on and all flocked to Ye Lan's video account homepage.

Searching through old videos, I found a milk tea brand endorsed by Ye Lan herself.

The brand is called Xueyao Chinese Herbal Milk Tea.

The blue and white packaging is exactly the same as the one at the league event.

Instantly, netizens' minds exploded, and a constant buzzing sound filled their ears.

Seeing that the publicity had achieved its goal, Ye Lan turned off her phone with a smug look, put it in her pocket, and stretched lazily.

Meanwhile, in the KPL league's official office...

A middle-aged man sat in an executive chair, his desk covered with data sheets, while another man in front of him was writing and drawing on a whiteboard with a marker.

The man in the executive chair is named Li Hao, and he is the official general manager of the KPL league. The man in front of him is the company's economic advisor.

The data tables on the table all showed a surge in volume.

Li Hao listened for a long time, his thick eyebrows furrowed like hemp rope. "You mean we should ask the investors to add more money?"

Economic advisor Wang Liang put down his marker and nodded, saying, "That's right. The viewership of the KPL Spring Split has already reached a record high. Just yesterday's match between Wolves and Wuxi JXG alone had over 100 million viewers. Under these circumstances, it's entirely possible to increase advertisers' advertising fees."

Li Hao remained silent, finding the data somewhat strange.

There have been instances where a single match has attracted over 100 million viewers, but those were a long time ago.

In most cases nowadays, a single match only attracts a few million online viewers.

There's nothing we can do about it; after all, it's always the same few strong lineups, and the audience will eventually get tired of them.

This is why beautiful cosplayers are appearing more and more frequently in the public eye.

The organizers hope to retain viewers through this method.

But this is only a temporary measure. What the audience really wants to see is the excitement of the game, the mutual respect between opponents, and the tacit cooperation between teammates.

But high-quality matches are not so easy to achieve.

Even in the KPL finals, if a player on a certain team underperforms, the audience will label him as "bought" or "not of high quality".

"Do you know why there are so many people watching online lately?" Li Hao asked, looking up.

Wang Liang had done his homework beforehand and immediately nodded, "I watched the replays of the recent matches and found that the quality of the games was ridiculously high, so it was no surprise that they became so popular."

Li Hao was even more puzzled after hearing this.

Professional players experience fluctuations in their performance; this is unavoidable.

It's not surprising for one team to be in good form, but it's very strange for all teams to be in such an absurd way!

This probability is equivalent to ten people going into a lottery shop and winning the top prize ten times.

Li Hao felt there was an element of mysticism involved. "Do you know why these teams are in such good form?"

Wang Liang hesitated for a moment, but still told what he had seen: "Currently, all the game streamers on the internet are saying that the professional players' good form is related to our latest milk tea advertiser."

Li Hao was even more shocked upon hearing this!