King of Kings, start with a perfect record and strive for the top spot.

A few days later, in the manager's office of the department store.

"Snapped!"

The folder landed on the desktop with a crisp sound. A man in a suit and tie, wearing a Rolex on his wrist, said with a displeased expression:

"Why is there only one milk tea shop in our sales building now? Didn't we have Gu Ming, Mixue Bingcheng, and Cha Qian Dao before?"

"We are a department store. If we only have one milk tea shop, how can we live up to the name of a department store? How will we attract customers in the future?"

Chairman Rong Zihao impatiently berated Manager Wang.

Manager Wang felt very wronged. "Chairman, this is really not my fault. Just half a month ago, we had other milk tea shops, but recently, for some reason, they have all become this 'Xueyao Chinese Medicine Milk Tea'."

“Then take back the shop and let other milk tea franchisees move in. The department store absolutely cannot allow a situation where there is only one milk tea shop.”

Rong Zihao tapped his fingers lightly on the table, the sound not loud, but it revealed an undeniable authority.

Seeing this, Manager Wang nodded slightly, "I know what to do."

..........

At the same time, the owners of the various shops also received a notification letter from the department store.

I immediately went to Ye Lan to discuss countermeasures.

Ye Lan has now become the backbone of this group.

Whether it's a big or small matter, these seasoned veterans who have been navigating the complexities of society for years will always seek his opinion.

Because Ye Lan's vision is farther, broader, and more extensive than theirs, she can notice many things that they haven't noticed.

You have to admit, young people are really sharp.

After all, the manufacturing date is there.

"You all received notices from the department store, asking you to either revert the shops to their original state or transfer ownership of the shops?"

After listening to each boss's account, Ye Lan confirmed it again.

"That's right, what should we do, Boss Ye? We just finished the renovation, and now we have to change it back? Isn't this just making things difficult for us?"

"If changing it back would make money, who wouldn't want to change it back!"

"These big bosses only care about their own interests; they don't care whether we live or die!"

Each boss had a somber expression, as if shrouded in dark clouds, their tightly furrowed brows resembling twisted ropes.

Although they harbored resentment, they were, after all, dependent on others, and could only grit their teeth and swallow their anger.

Ye Lan helped Lin Xueyao put on her socks under the table. The latter sat there blankly and stiffly, her expression unreadable.

"Don't they have to pay a breach of contract fee when they take back the shop?" Ye Lan asked curiously.

“We originally joined as franchisees of a milk tea brand. Now that the storefront has been changed, it’s not considered a breach of contract for them to take back the shop.”

Ye Lan rested her chin on her hand and pondered. If that were the case, it would indeed be a bit tricky.

But what difference would it make if I switched to a different bubble tea shop?

Even if it's the same, you still can't make money?

"You should return the shop first. I'm planning to expand my business here."

No one objected to Ye Lan's suggestion; it was the best solution at the moment.

Switching back to the original milk tea brand is like eating shit.

Knowing full well that you'll lose money and still doing it, you're completely out of your mind!

A few days later, the milk tea industry in the department store underwent a reshuffle.

The once numerous "Xueyao Chinese Medicine Milk Tea" shops have all closed down and replaced their signs with those of other milk tea shops.

This peculiar phenomenon directly caused incomprehension among the surrounding customers.

Why would a milk tea shop with such a good business go out of business?

With the closure of many shops, Ye Lan's shop became the only one selling Xueyao herbal milk tea.

It brought back the feeling of the bustling crowd that it used to have.

Although the price of milk tea has now returned to 50 yuan per cup, the number of customers has not decreased as a result.

why?

Because everyone has already seen the results.

At 50 yuan a cup, it's not considered expensive in Shanghai, considering that while the cost of living is high, wages are also ridiculously high.

In addition, the strong medicinal effects of the milk tea attracted many big bosses to come.

Some people even asked Ye Lan if they could make a reservation.

Ye Lan previously stated that she had no such idea, but would notify the other party as soon as there were any pre-sale plans.

Right now is actually the best time to start pre-sales.

Other milk tea shops were taken back, freeing up a group of employees who had operational experience but were not yet proficient.

This is a good opportunity to open up online channels.

That is, online stores, food delivery, and live-streaming sales.

Ye Lan, relying on her own and Lin Xueyao's two IP accounts with huge fan bases, is active on the internet, frantically promoting her products.

"Isn't Brother Ye a game streamer? Why is he starting to sell goods via live stream?"

"Game streaming only makes a little money; live-streaming e-commerce is the way to go."

"But I really don't dare to buy this self-operated milk tea. The one who called me family last time and sold me their self-operated sweet potato noodles has now come back to life."

"If there isn't a single sweet potato in the sweet potato starch, then that's quite authoritative."

.........

When fans saw the price, they were even more certain they wouldn't buy it.

At 55 yuan a cup, it's not too expensive in Shanghai.

But in other places, it's ridiculously expensive.

Many ordinary families only spend twenty or thirty yuan a day on food.

Fifty-one cups of milk tea is enough for a family to live on for two days.

Moreover, fifty is just the price of the milk tea; if you include packaging and shipping costs, the price will only be higher.

Even with its many benefits such as tonifying the kidneys, it's hard for viewers and fans to accept.

Ye Lan shouted at the top of her lungs all afternoon, but the sales were dismal. On the contrary, the local takeout orders in Shanghai were selling like hotcakes.

After turning off the live stream, Ye Lan began to think about the reasons behind this phenomenon.

A product with practical value should not only exist in Shanghai, but should be promoted to the world.

"Ye Lan, are you thirsty? Have some milk tea to soothe your throat."

Lin Xueyao thoughtfully handed over the milk tea she had finished drinking.

"Thank you." Ye Lan accepted the milk tea.

To be honest, live-streaming sales is really inhuman. After shouting all afternoon, he felt like his throat was about to burst into flames.

I picked up the milk tea that was handed to me and started chugging it down.

In just a couple of sips, Ye Lan finished half a cup of milk tea.

Ye Lan frowned in confusion, "What's going on? Half a cup of milk tea was gone in just two sips?"

"Wait a minute, isn't your milk tea cup much smaller?"

Ye Lan noticed with her sharp eyes that the packaging of Lin Xueyao's milk tea was a whole size smaller than the original packaging.

"Well, the original milk tea packaging was too big for me to finish by myself, so Zhang Longhe made me a cup in a smaller package."

Lin Xueyao nodded slightly, her gaze falling on the milk tea cup Ye Lan had drunk from, a hint of joy flashing in her watery eyes.

Ye Lan suddenly had a flash of inspiration; he seemed to know how to conduct online sales.