King of Kings, start with a perfect record and strive for the top spot.
Chapter 347 Milk Tea Alliance
After hearing this, Lin Xueyao pouted and said in a voice that only the two of them could hear:
"You can only give me a foot massage!"
Ye Lan touched the smooth, delicate object in her hand and couldn't help but smile. "Alright, alright, I'll only give you a foot massage."
Uncle Lin: "Just spoil her!"
Lin Xueyao stared blankly: "Why does his uncle dote on my dad?"
..........
By this time, the sky was already almost completely dark, the red sun was half-hidden in the west, and the clouds were dyed red, as if they were about to burn the sky.
On the streets of Shanghai, vehicles surged like a tide, their headlights weaving into a flowing river of light in the afterglow of dusk.
Traffic jams are inevitable in some areas during rush hour.
The vehicle drove back to the mall after a while, stopping and starting frequently.
Seeing that the "Xueyao Chinese Herbal Milk Tea" shop was still bustling with customers, Ye Lan's lips curled into a satisfied smile.
This one milk tea alone has already demonstrated amazing market potential.
Once the other carefully prepared new products are launched to the market one by one, they will surely trigger a shocking change in the tea beverage industry and set off a phenomenal consumer boom.
However, these are all things to consider later. Right now, the most important issue is to firmly grasp the mall's customer traffic.
Then, it spread outwards from the center of the mall.
From points to lines, from lines to surfaces, and finally blossoming everywhere!
Ye Lan didn't go inside the store. Instead, she walked around outside, checked on the employees to make sure they were working diligently, and then stepped into the milk tea shop across the street.
Old Shen, sporting a receding hairline, was calculating today's sales.
"Alright, Lao Shen, let's not bother with double-digit sales figures." Ye Lan consciously pulled up a chair and sat down.
"Bullshit, what two-digit number? Today's sales were 125 cups, that's clearly a three-digit number."
"Wow, it broke 100! That's amazing!"
Ye Lan's voice was devoid of emotion; it sounded less like praise and more like sarcasm and mockery.
After all, their sales exceeded four figures by noon today.
It's estimated that the raw material reserves from today and yesterday will be completely sold out soon.
Compared to the predicament of the other milk tea shops, Ye Lan's shop is naturally far ahead.
"Mr. Shen, what are your thoughts? Are you willing to join us?"
Ye Lan stated her intentions directly.
In fact, many shops in the mall are envious of the customer traffic of "Xueyao Chinese Medicine Milk Tea Shop", especially the owners of clothing stores, who wish they could immediately demolish their shops and turn into milk tea shops.
However, Ye Lan did not agree.
First of all, the layout of a clothing store is not very suitable for a milk tea shop.
Because it's too big.
Even with sufficient profits, the expenses are also very significant.
Starting a business is about making money, and while making a profit, you also need to find ways to save on expenses.
Of course, this cost-saving measure cannot violate morality and law or reduce the quality of goods.
Based on this, costs can be reduced through aspects such as store rent, employee wages, and equipment.
Simply put, Lao Shen's place is a milk tea shop, and the employees are all experienced veterans.
All the equipment and instruments are complete.
They can continue operating simply by changing their signboard.
Saves time, effort, and worry.
In contrast, clothing stores not only have rents that are twice as expensive, but they also have to renovate, hire staff, and buy equipment.
This is a huge expense.
For a startup like Ye Lan's, this is completely unnecessary.
Ye Lan thought that after seeing the data usage she had requested, the other party would agree without hesitation, but to her surprise, Old Shen scoffed:
"If Mr. Ye has come for this matter, please leave. I am not considering switching sides for the time being."
Ye Lan nodded, got up and walked towards the door without lingering.
"Since Mr. Shen doesn't mean it that way, I'll go ask the owners of other stores."
“I advise Boss Ye not to waste your energy. All the milk tea shop owners in the entire department store have already united to form the ‘Anti-Xueyao Alliance,’ so there’s no point in you going.”
"You're not even from the same brand, yet you're forming an alliance?" Ye Lan wondered if she had misheard.
Can milk tea shops form alliances?
It's worth noting that there wasn't a single milk tea shop of the same brand inside the entire department store.
To prevent franchisees from competing for business, the brand has a clear requirement that no second store of the same brand can be located within 200 meters of each other.
However, this requirement does not apply among peers.
For example, a certain brand of ice cream clings tightly to a certain brand of coffee and refuses to let go. Basically, wherever a certain brand of coffee opens, a certain brand of ice cream will become its neighbor.
The simplest and most brutal business warfare.
I don't choose locations, but my colleagues do!
However, in order to defeat Ye Lan, the BOSS, these people have actually joined forces and formed an alliance.
Yes, you heard it right.
Ancient Names, Book Also Burns Mountain Grass, Honey Snow Ice, Raisin Coffee, Tea Thousand Ways...
These well-known milk tea shops, which usually scheme against each other, have now all joined forces in order to defeat the traffic of "Xueyao Chinese Medicine Milk Tea".
Ye Lan just didn't know what these milk tea shops could do if they joined forces.
It's impossible to secretly exchange formulas and then develop a new product, right?
Researching milk tea recipes is not that simple; it requires long-term experimentation, and its difficulty is no less than that of scientific research.
Ye Lan, not understanding, asked slowly, "Even if you join forces, what will change?"
"Hmph, just wait and see if your customer traffic will plummet tomorrow," Boss Shen said, without stating it directly.
After all, how can you tell your arch-enemy about such business decisions?
Seeing that the other party wouldn't say anything, Ye Lan didn't bother to press further. She shrugged helplessly, but there was still a hint of expectation in her eyes.
Anyway, he couldn't think of any good solutions, so it was up to these people to see if they could combine their wits to become a Zhuge Liang.
Just as Ye Lan stepped over the threshold, he suddenly turned around.
"Mr. Shen, I have something to tell you. Right now, the franchise fee for joining our milk tea shop is only 100,000 yuan."
"The price will increase to 200,000 in a week. I hope you can consider it carefully and don't miss the discount period."
Mr. Shen said unhappily, "Get out of here! You haven't even made a name for yourself and you're already asking for a franchise fee of 100,000 yuan? Why don't you just rob me?"
Ye Lan spread her hands indifferently, her expression a half-smile.
"I hope that when we meet next time, you will still be able to speak with the same confidence as you do now."
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