A 50-year-old man is reborn and becomes a complete slacker, leaving his scumbag children completely

Hu Dahai smiled and said to Huang Liang, "You don't need to be so nervous about this. Our clothing has no copyright. It's normal for people to see it, like it, and copy it."

"Actually, we thought of this when we were making Haiya women's clothing."

"I want to remind you of something today: no matter what, Haiya Women's Wear cannot resort to price-cutting and dumping."

"This is the best way for them to seize our market share for counterfeit products. In fact, their goal is to force us to lower our prices. Because as long as we lower our prices, they will benefit the most."

Huang Liang was full of questions. Why would they benefit from our price reduction? What does this have to do with them? Shouldn't they be upset if we lower our prices? After all, a price war doesn't benefit anyone.

Seeing Huang Liang's eager expression, Hu Dahai smiled and began to explain:

Do you consider Haiya Women's Clothing to be a high-end brand, or one of those cheap, low-quality brands?

Without a second thought, Huang Liang replied, "Of course it's a high-end brand. Our decor and the style of our clothes have absolutely nothing to do with cheap street vendor goods."

"That's good." Hu Dahai nodded and continued, "Generally speaking, high-end brands have a few characteristics. First, the product quality must be excellent; it must be a good product. Second, the service must be good."

"One of the most important points is that high-end brands must have their own stable prices, or even prices that can rise."

"Huh?" Huang Liang was taken aback, not quite understanding.

Hu Dahai continued, "Why can't prices drop? Think about it: if you were a customer, you would buy a piece of clothing at a very high price in a high-end brand store."

"Are you thinking that you want to go out wearing this outfit so that people can immediately tell that your clothes are expensive? To enjoy a kind of social status that comes with clothing?"

“Of course,” Huang Liang nodded. “Buying expensive and nice clothes is just to make others think that you have a special status or that you are rich. It’s the same principle as buying a nice car.”

Hu Dahai said, "In that case, if you buy a piece of clothing one day, and then the price of that clothing starts to drop after a few days, how would you feel?"

Huang Liang instinctively said, "Of course I'm furious! The price drops after only a few days, so I might as well wait a few days before buying! I won't buy it right away in the future; I'll wait a while before buying it."

As Huang Liang was speaking, he suddenly realized something.

Ok?

and many more.

He seemed to understand.

"Oh! I see!" Huang Liang exclaimed, "They want to drag us into a price war with them in order to damage our brand value."

"If those who come to buy our clothes don't recognize our brand value and think that our clothes will eventually go down in price, then they won't be as eager to buy our clothes as they are now! They might even be waiting to buy counterfeit products in the future!"

Hu Dahai smiled slightly, "This kid isn't too stupid."

He seemed to want to test Huang Liang, so he continued, "You're right, this is the situation we're facing now. So what do you think we should do?"

Huang Liang was stunned again.

Although he knew the reason, he still didn't know how to solve the problem.

It's really difficult for him to give a clear explanation.

"I'll give you time, take your time to think it over," Hu Dahai said calmly, pouring himself and Huang Liang each a cup of tea, waiting for Huang Liang to come up with a solution himself.

Hu Dahai genuinely wanted to train Huang Liang properly so that he could grow quickly. If Huang Liang always relied on Hu Dahai to come up with ideas and solve problems for him, he would never make significant progress.

"Hmm..." After a long while, Huang Liang slowly said, "I have an idea that is a little contrary to common sense."

“Speak up, speak boldly. I won’t scold you. It’s fine to say it here now, which is better than having problems when it’s actually implemented.” Hu Dahai waved his hand and said.

Huang Liang mustered his courage and said, "I think we should not only lower our prices now, but we should actually raise them."

"Of course, this is based on the premise that our product quality is indeed better than theirs, and that we will have a continuous stream of new products in the future."

Huang Liang frowned, because as soon as he finished speaking, he realized that the premise was a bit difficult. His suggestion might very well just be a joke.

After all, he had just asked Xu Wen, who told him that the counterfeit products sold in those women's clothing stores seemed to be of similar quality to theirs.

“However…” He thought for a moment, then continued, “But I think that lowering prices is a dead end for us. Only by raising prices can we have a chance to survive! Maybe we can attract a wave of customers who really value brand power.”

After Huang Liang finished speaking, he felt a little uneasy, but he didn't notice that Hu Dahai's eyes had lit up.

Hu Dahai truly hadn't expected Huang Liang to have such courage and boldness.

Perhaps anyone else in this situation would not have dared to continue talking about raising prices. But Huang Liang really dared to, especially his last sentence, which gave Hu Dahai the feeling that he not only dared to talk about it, but was also very likely to actually do it.

This is probably related to Huang Liang's youth, and it's also related to his hard work and struggles from the bottom up. People at the bottom of society are more daring and willing to gamble everything because they have nothing to lose. So, the barefoot are not afraid of those wearing shoes. At worst, they can just go back to their original state of having nothing.

Hu Dahai praised with great satisfaction, "Excellent! Your suggestion is excellent. Now we must put ourselves in a do-or-die situation to survive."

Huang Liang immediately raised his head, looking at Hu Dahai in surprise. He hadn't expected that Brother Hu would actually approve of his idea.

"Really? Really?" Huang Liang was now somewhat afraid of his own boldness.

"Of course it's true." Hu Dahai nodded. In fact, Hu Dahai himself had no intention of raising prices. At that time, he also thought of maintaining the original price.

Now that he heard Huang Liang say that, he felt he should raise prices.

He smiled and said, "Of course, the situation isn't that bad. Our new products will be delivered to the Haiya women's clothing store in Ningcheng by tomorrow at the latest, or today at the earliest."

"What? A new product already?!" Huang Liang exclaimed in surprise, jumping to his feet. He truly couldn't believe that Brother Hu already had a product to counter it.

At this moment, how could he not understand that Brother Hu had already made this plan from the very beginning?

He was just worrying unnecessarily, or rather, the questions Brother Hu asked him were just tests.

Fortunately, it seems he did pass the test.

"Then how do we get rid of these old ones?" In Huang Liang's view, as long as there is a continuous stream of new products, these old styles can be taken off the shelves and eliminated.

However, Hu Dahai said, "Clean up? Why clean up? You just said that yourself, have you forgotten?"