A 50-year-old man is reborn and becomes a complete slacker, leaving his scumbag children completely

Huang Yunya doesn't have any ideas about the store name yet.

Hu Dahai suggested, "Why don't we use the same name for our store and our brand? That way, our clothes will be an advertisement for our store without us even realizing it. When people ask, they can always say that they bought their clothes from this brand's store."

Hu Dahai remembers that at that time, and even decades later, there were some shops that displayed their own shop names, but actually sold clothes that they had taken from here and there.

Such stores appear not high-end or classy enough, making it difficult to set high average order values ​​and hindering brand building.

That's why he made that suggestion.

"Of course!" Huang Yunya nodded. They had plenty of clothing styles to choose from, so there was no need to worry about not having enough to choose from.

During this period, Huang Yunya produced all sorts of clothing at the garment factory, including clothes, pants, and skirts.

"What name should we choose?"

The two fell into deep thought.

"How about calling her Haiya?"

"This clothing brand was founded and started by the two of us. Your name has the character 'Ya' (雅), and mine has the character 'Hai' (海), so together it's called Haiya (海雅)."

Huang Yunya was still thinking about what poetic or elegant name to choose. She never expected that Hu Dahai would directly suggest using their names for the brand name.

However, although this approach seems rather old-fashioned, the name they created actually sounds quite interesting.

"Haiya, that sounds really good."

Huang Yunya muttered to herself, feeling that the name was actually quite nice.

"Then let's go with this name." Hu Dahai didn't dwell too much on the name.

As long as the product is good and competitive, the name is secondary.

I remember how brand owners used to name their products very casually, like Seven Wolves, Yierkang, and Jinba.

Once he had a name, Hu Dahai immediately had someone make a gray signboard, and then nailed two large characters and four small characters on it.

"Haiya, high-end women's clothing."

These words are all illuminated; the lights will turn on as soon as electricity is applied.

It can be said that such a storefront is unique on the entire street.

Anyone who walks by will definitely be struck by the storefront and the unique design of the shop.

All the renovations for the shop have been completed.

Hu Dahai and his team then arranged for all the finished garments to be delivered by car to Haiya's clothing store.

Next comes hiring people, setting up the shop, and so on.

However, Hu Dahai did less of these things; Huang Yunya was responsible for most of them.

When it comes to understanding female consumers, female consumers themselves certainly understand them better.

Huang Yunya briefly explained her calculations and plans to Hu Dahai.

"I think that the way clothing is arranged and displayed in the store, as well as the way the staff speak, are all very important."

"Some shops are run by men, so fewer people go in because men don't know how to coordinate outfits. And some shops are run by older women, and the clothes they sell are styled like those worn by rural women, so young girls simply won't come in to buy them."

"There are also some shops that don't pay attention to service. Many customers come in, but no one greets them or recommends the latest popular or new items. Those customers will immediately turn around and leave."

Upon hearing this, Hu Dahai was impressed by Huang Yunya, not expecting her to have such insights.

He initially thought Huang Yunya was just a wealthy second-generation with some taste, but he didn't expect that Huang Yunya had such in-depth research on consumers and stores.

"If you have the opportunity, you could try a membership system and give a membership card to everyone who comes to the store."

“Every transaction is recorded. Once a cardholder’s spending reaches a certain level, we can offer them some membership benefits, such as a 95% discount on clothes or free socks.”

Hu Dahai continued to offer Huang Yunya some suggestions.

"Hmm, that's a good idea." Huang Yunya's eyes lit up; she also thought Hu Dahai's suggestion was excellent.

"Oh right, there's also the issue of employees." Hu Dahai thought back to his previous life, when both Pang Donglai and Haidilao paid great attention to employee issues.

Make employees truly put all customers first and treat them like royalty.

He briefly explained these ideas to Huang Yunya.

Hearing Hu Dahai's explanation, Huang Yunya agreed: "Brother Dahai, what you said is very good. I will train my employees well."

The two parties discussed everything about the shop for a long time.

"That's settled then. We'll officially open in three days, and I'll come with you then," Hu Dahai said with a smile.

Although Haiya Women's Clothing has not opened for business in the past few days, its brand name has already been established.

Many people in Hangzhou are talking about Haiya Women's Clothing.

"Did you know? A really novel women's clothing store has opened in Hangzhou! The store looks very different, and the clothes inside must be brand new!"

"When I went to Hangzhou today, I also saw that Haiya store. The store was bright and clean, it was really different."

“I went to see them a few days ago. It seems they will be able to open in three days. We’ll go and take a look then.”

"Let's go together. I've looked around and there aren't any nice clothes. I don't even know what to buy."

Huang Yunya and Hu Dahai didn't do any advertising at all.

They effectively advertised their business simply by renovating their store.

Huang Yunya and her team have been busy at the store these past few days.

She was originally very afraid of this haunted house.

But now that the shop is renovated and bright, with five or six employees busy inside, Huang Yunya has almost forgotten that she is in a haunted house.

To keep it a secret, they used a cloth to block everyone's view inside the store.

If passersby see it now, they might not find it interesting anymore.

Three days passed in a blink of an eye.

This was the day Haiya Women's Clothing opened.

One morning, Huang Yunya and Hu Dahai had already arrived at the store to make final preparations.

Hu Dahai hadn't come for a few days, but when he entered the store today, he saw that Huang Yunya had already tidied up the store perfectly.

There were about twenty mannequins in the store, all wearing clothes designed by Hu Dahai. Some of the clothes, however, were not his designs, but were also there; these were likely designs and productions made by Huang Yunya for matching purposes.

For example, if Hu Dahai designs a relatively sheer skirt, Huang Yunya will wear a tank top underneath. Or, if Hu Dahai designs a short skirt, Huang Yunya will design a top.

From Hu Dahai's aesthetic perspective, these clothes match his other outfits very well.

It should be very popular.

10:08 AM.

Hu Dahai and his team decided to open a shop.

As Hu Dahai and the others put the cloth behind the transparent glass, the scene outside the shop came into view.

"hiss."

Everyone gasped in shock.