After being reborn, the young master returned to his village and led his wife and daughters to prosp

Lin Fan's voice carried a hint of seduction, like Pandora's box that had been opened, drawing people in without them even realizing it.

Upon hearing Lin Fan's words, Yang Yun's curiosity was unsurprisingly piqued.

He noticed Lin Fan frown slightly, then subconsciously asked, "What do you mean?"

"We need to advertise, but not in the traditional sense; we need to leverage the section I'm in charge of?"

Yang Yun clearly didn't understand Lin Fan's meaning, but that's normal.

Lin Fan had already prepared his explanation.

“That’s right. If I just wanted to advertise, I wouldn’t have come to you. But I need you to write a story about me in the newspaper.”

Lin Fan smiled mysteriously, a somewhat enigmatic expression on his face.

Yang Yun was silent for a moment before speaking: "You are Wei Xing's friend, and we are old classmates. Logically speaking, I should help you out of respect for him, but do you know how important the content written in each issue is to us?"

"If you write something carelessly and our director finds out, there will be very serious consequences."

Wei Xing, who was standing to the side, opened his mouth but didn't say anything.

This is why he doesn't understand why Lin Fan came to find Yang Yun.

If Lin Fan were to approach other people at the newspaper who were doing well, they might be willing to dedicate an entire issue to his story.

Lin Fan, however, insisted on finding the worst-performing person in the newspaper.

These people are already walking on thin ice, so they dare not do anything reckless and will cherish every issue of their newspapers and magazines.

It's definitely not possible to risk publishing any messy stories for Lin Fan with such content, so being rejected was to be expected.

However, upon hearing Yang Yun's words, Lin Fan calmly shook his head.

"I see."

"Actually, I only wanted to point you in the right direction because of Wei Xing."

Yang Yun raised an eyebrow and subconsciously asked, "So you still think this is for my own good?"

Lin Fan nodded slightly and said, "Have you ever thought about why the content you create and the things you publish are always lukewarm?"

Upon hearing Lin Fan's question, Yang Yun subconsciously began to think.

After a moment, he shook his head and said in a deep voice, "I don't know why. To be honest, I put a lot of effort into every episode, but it just doesn't work very well."

"I don't know where I'm lacking. Do you know?"

Yang Yun stared intently at Lin Fan, hoping to hear a satisfactory and useful answer from him.

Lin Fan shook his head again and said, "I'm not from your newspaper, and I've never been involved in anything like this before."

"How could I possibly know?"

"However, I am best at learning and best at observing."

"Regarding this matter, I can offer you some advice."

Yang Yun's gaze sharpened, and he said in a low voice, "I would like to hear the details!"

"It's actually very simple. The reason why your content isn't very popular is because you only follow and imitate others every day, learning to create your content in other people's ways."

"But the other person is already a well-known reporter at the newspaper, while you are just a newcomer. Even if the quality of your content is not much different, people who like to read newspapers will only read what the famous reporters publish, and will not choose to read what you write."

"That's just human nature. To put it bluntly, it's because you're too late that you've missed the best opportunity to compete with those people. If you continue down the same old path as me, you'll never get ahead."

Yang Yun lowered his head and carefully considered Lin Fan's words.

Upon reflection, it seems that I have indeed been imitating the old path of my predecessors, just as Lin Fan said.

The content written by the senior colleagues at the newspaper was largely the same, and these newcomers followed the same approach.

But he has always worked very hard, and he believes that what he has written is not that bad. Compared with those predecessors, even if there are some gaps, they are definitely not that big. However, the achievements of the two are worlds apart.

He had been unsure where his problem lay and had been reflecting on whether there were any areas where he hadn't done things well. But when he heard Lin Fan say this, he suddenly realized that this was the reason.

"Then what should I do?"

Yang Yun took a deep breath, a complex look on his face, and looked up at Lin Fan.

Lin Fan smiled slightly and said, "It's actually very simple."

"What you need to do is not stick to the old ways, but innovate."

"You need to launch new content in new ways to have a chance to compete with the old predecessors. Otherwise, you will only be trampled underfoot by others for the rest of your life."

Yang Yun lowered his head and muttered to himself, "Innovation?"

How to innovate?

"It's very simple. I've already told you: write a story for me."

"To put it more bluntly, you can write biographies in the future. These people don't necessarily have to be big shots in Nancheng, but should be more like ordinary people and more like everyday life."

"For example, a middle-aged person who is nearly 40 years old but still studies hard, wants to take the college entrance examination and prove his ability, and has been studying diligently."

"For example, two elderly people who have no children and are physically disabled, who support each other and rely on each other to make a living."

"Their endings may be tragic, and they may not be as successful as those businessmen and politicians, but their stories are the most touching. All you have to do is write these stories down and put them in your journal."

"I believe this will resonate with many people."

Yang Yun fell silent, his eyes inexplicably deep, clearly pondering the feasibility of what Lin Fan had said.

After a long while, he looked up at Lin Fan, frowned, and said, "What you said does make some sense, but why should I believe you? If I fail, do you know that I will lose the job I worked so hard to find?"

"After all these years of studying hard, am I destined to end up unemployed?"

Even though college students are a very rare species these days, it's because what he studied was too niche. In this era where internet information is not well developed, studying media really doesn't offer much of a future.

Of course, if they persist for several decades, they will surely achieve great things later in life, but at least at this stage, there are not many opportunities for them. This job at the newspaper is very important to him.