"Xiao Fan, what should we do next?"

"The shop is ready, shouldn't we start thinking about how to start selling?"

After a few casual words, Lin Zhi got down to business and raised a very crucial question.

The shop has been rented, and the fur coats are about to be delivered. Everything seems to be ready, and there's a feeling that everything is in place except for the final push.

In other words, the next plan is particularly crucial. However, Lin Zhi and the others do not yet know how Lin Fan intends to promote the reputation of fur and achieve sales results.

Upon hearing this, Lin Shuying, Xie Hongye, and the others also turned their gazes to Lin Fan, clearly as this was also a question they were concerned about and couldn't understand.

Hearing his second brother's question, Lin Fan smiled slightly, a confident expression on his face, and said, "It's actually very simple. Our product has no problems in any other aspect."

"To become a hit, to succeed smoothly, to sell and accumulate funds in a short period of time, all you need is an opportunity. What we need to do now is create that opportunity, seize it, and then we can succeed!"

Lin Shuying frowned and asked, "We understand Xiaofan's reasoning, but what exactly is this opportunity? And how should we create it?"

Lin Fan didn't keep you in suspense and said directly, "It's very simple. It's still the two words I taught you before: publicity."

In fact, the most essential and efficient way of doing business has always been inseparable from the word "promotion". As long as the promotion is done well, the reputation will naturally increase. And as long as you have a reputation, even if the product itself is very ordinary, it will have added value under the support of the reputation, and will be seen as a very good product by others.

Several people nodded as if they understood, clearly not fully grasping what Lin Fan was saying.

Lin Shuying asked instinctively, "Then how should we promote it? You hired people to dance at the entrance of the foreign trade exchange meeting before, which can be considered a promotional tactic, right? Should we use the same trick again now?"

Lin Fan gave Lin Shuying an appreciative look and said, "Wife, you're very smart. Those actions before were indeed a form of publicity, but times have changed. The publicity methods that worked then may not work now!"

"We need to use other methods now."

Lin Zhi scratched his head and said with a wry smile, "Xiao Fan, just tell us what to do and what you need us to do."

"Your sister-in-law and I can't have come for nothing. We must help you out properly so we can explain things to Mom and Dad when we get back."

Lin Fan smiled and shook his head, saying, "Don't worry, Second Brother, you'll be busy soon. But right now, I don't really need you and Second Sister-in-law to help me too much with the publicity. I already have ideas for it, and we need to rely on others for this. We don't have the ability to handle it ourselves yet."

Hearing that Lin Fan already had a clear idea and plan, the others didn't ask any further questions.

They knew Lin Fan well; if possible, Lin Fan would never be polite to them and would definitely ask for their help whenever possible.

Since Lin Fan hasn't brought it up yet, it means that this matter really doesn't require them to put in too much effort. Lin Fan can handle it on his own, which is good. It saves them worry and puts their minds at ease.

Lin Fan briefly recalled some useful information about Nancheng in his mind, then chatted with his family for a while before everyone went back to rest.

The next morning, after the family had breakfast and sent the two girls to school, Lin Fan went to the school first.

After what happened at last night's party, Lin Fan's classroom was packed with people today, there wasn't even a place to stand.

As soon as I entered the classroom, thunderous applause and heated discussions erupted. It didn't sound like a teacher was about to give a lesson; it sounded more like a celebrity was holding a concert.

Lin Fan was a little unaccustomed to this situation, but he quickly adjusted his mindset.

"Students, I know you all like me, and I appreciate it when you express your affection in this way. But I hope that you will treat me as just an ordinary teacher at school. I also hope that you come here to listen to my lectures, not to watch the spectacle."

"If you don't really need to attend my class, please don't come and reserve a seat, so as not to affect those students who really need it. I believe you are all college students and have your own sense of right and wrong, so I won't go into too much detail about this topic. Just keep your own boundaries in mind."

Hearing Lin Fan's calm advice, the crowd below immediately quieted down, and some even showed expressions of shame, clearly feeling that what Lin Fan said made a lot of sense and that they shouldn't be so selfish.

Seeing this, Lin Fan smiled slightly and didn't say anything more. Instead, he coughed and then solemnly began to teach the people below.

Two hours later, after class ended, Lin Fan left the campus on time, hardly interacting with anyone during the class.

On the one hand, he had important things to do next, and on the other hand, he knew that once he stopped at the school, he would soon be surrounded by students, and it wouldn't be so easy for him to leave.

As a teacher, he couldn't possibly lose his temper and drive all the students away just because they liked him. Even if he weren't a teacher, he wouldn't treat a group of people who liked him that way.

After leaving the school, Lin Fan went all the way to Nancheng TV Station.

Here, Lin Fan met Wei Xing, the reporter from the TV station who had come to him yesterday to buy the copyright.

"Mr. Lin Fan, what brings you here?"

Wei Xing was very excited to see Lin Fan, but at the same time he was also a little apprehensive.

"Mr. Lin Fan, do you feel that there was anything inappropriate about your previous behavior?"

"Don't worry, if you feel that donating the copyright to us is not appropriate, we can still use the previous plan to buy the copyright of your song. Of course, the price we offer will not be as high as those entertainment companies, and we hope Mr. Lin Fan can understand this."

It's obvious that Wei Xing thought Lin Fan was someone who had gone back on his word and had specifically come to him because he hadn't gotten back the copyright to that song. It's understandable that he would think that way, since it involved a transaction worth 300,000 yuan, and few people could remain rational.

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