Perhaps because the conversation between Lin Fan and the young girl had been overheard by the other customers, a woman in her thirties couldn't help but walk to the front desk and ask Lin Fan, "Are you the manager here?"

"You just recommended a few outfits to that girl, and they were all very well-coordinated. I wonder if you could recommend some for me too?"

Lin Fan sized up the young woman a few times, then nodded seriously and said, "Of course."

"I recommend..."

Lin Fan recommended several styles of clothes to the young woman.

The young woman tried it on and a satisfied smile appeared on her face. She then praised Lin Fan, "Very good. As expected of the store manager, you have excellent taste. I am very satisfied. Thank you."

Lin Fan shook his head and smiled, saying, "You're welcome. It's my honor to serve our distinguished guest."

Then Lin Fan pointed to the sign standing at the entrance of the store and said, "Miss, today is the first day of our store's opening, so we will have a three-day grand opening promotion."

"Spend over 100 yuan in the store and you will receive a beautiful gift. Spend over 200 yuan and you can take away any pair of shoes displayed in the counter area."

"Spend over 500 and you can get a one-month membership to our store. After becoming a member, you can get a 10% discount on all your purchases at our store."

"Spend over 1,000 yuan and you will receive a complete outfit personally selected by the store manager."

"Please consume according to your own needs!"

There are many ways to stimulate consumers, and discounts are undoubtedly the most effective one.

Those exquisite gifts were just small presents that Lin Fan bought, such as small hair clips and small mirrors, which cost only one or two yuan.

However, you need to spend 100 yuan to receive the gift. Undoubtedly, people who might otherwise be a day or two short of spending 100 yuan on clothes will continue to try to spend money to at least reach 100 yuan for this small gift.

This is the psychology of consumers who love to get a good deal. Not only that, after the three-day grand sale is over, Lin Fan also plans to launch a points lottery activity.

Members of the store can accumulate points, and once they have accumulated enough points, they can participate in a lucky draw with prizes ranging from third prize to grand prize.

These marketing methods are almost all mainstream marketing methods for physical stores in the future, so these things are very novel to people in this era.

Upon hearing Lin Fan's words, the young woman couldn't help but narrow her eyes and say with a smile, "I'm still seven yuan short of a hundred. How about this, I'll buy another pair of shoes, and you can help me choose one."

"Okay, this way please!"

And just like that, not long after, another hundred yuan was in his hands.

Meanwhile, as time went on, more and more people came into the store, and it became so crowded that there wasn't enough room to stand.

Lin Fan had no choice but to stand at the store entrance and say to the surging customers, "Ladies and gentlemen, in order to ensure a good shopping experience for our customers, please do not enter the store if you are coming later. If you want to buy clothes, you can queue outside."

"For every customer who comes out, we will let one customer in to ensure a good shopping experience for the customers inside. Of course, as an apology, all customers who have queued outside will receive an additional 20% discount on top of the 10% discount we offer today."

As the saying goes, "the wool comes from the sheep's back," meaning that even after deducting the cost, Lin Fan could probably make a profit of one or two yuan from each piece of clothing or pair of shoes he sold with these discounts.

It may not sound like much, but don't forget, this kind of business relies on small profits and quick turnover. With so many people in front of you, even if each person only buys one pair of shoes, you can still make 200 yuan from a hundred people.

Moreover, with the allure of various discounts and promotions, who doesn't buy a few outfits to reach 100 yuan before leaving today? There are even quite a few who buy 500 or 1000 yuan worth.

So even with such a large discount, Lin Fan can still earn a lot, just not as much as he imagined.

But there was no other way. In the first few days after opening, the focus was not on making money, but on attracting customers. For example, when customers outside heard that they had to queue to buy clothes, they started to talk about it.

But when they heard that Lin Fan was going to give them a call, they all quieted down. Moreover, Lin Fan's explanation was quite reasonable. He said that in order not to disturb the experience of the guests inside, they were asked to queue outside.

To explain this in detail, it means that there is still space in the store, but if too many people go in, the customers will be unable to shop properly due to overcrowding.

The customers outside, hearing this, couldn't help but give the restaurant a thumbs up for its service, thinking that they would soon be among the customers inside and receive the same treatment.

Before long, the entire fourth floor of the department store was packed with people, which even affected the normal operation of the department store.

However, people continued to flock to buy clothes, and Lin Shuying and others in the shop worked non-stop, not daring to stop for a moment.

The two adoptive fathers worked as security guards on patrol, and they dared not slack off, for fear that someone might steal the clothes.

While the clothing sales were in full swing here, in the department store, in the nearby alleys...

Ye Tian and Liu Qingqing walked side by side on the street, chatting and laughing.

It seems that the relationship between the two has progressed well recently, and Liu Qingqing is no longer as resistant to contacting Ye Tian as before.

"Qingqing, the department store is so crowded today! Shall we go shopping together?"

"Okay, let's go shopping then. I heard there's a shop in the department store that sells really good clothes lately, let's go check it out."

Because of what happened some time ago, Ye Tian has been much more well-behaved lately, spending almost all his time at school and only going home to visit his parents on Saturdays and Sundays.

Liu Qingqing was much the same, after all, she always put her studies first.

The college entrance examination is just around the corner, a moment that will determine her fate, and she must get good results.

Because they had been focusing most of their attention on their studies, neither of them had heard the rumor circulating recently.

Liu Qingqing had only vaguely heard from her best friend that there was a store in the department store that sold women's clothing that was so magical that it could make people look younger. So she came here today specifically to take a look.

If the two of them knew that this amazing shop was Lin Fan's Lin's Clothing Store, they probably wouldn't have come to join in the fun and would have made a fool of themselves.

Unfortunately, they were unaware of the news, so they eagerly squeezed into the department store and headed towards the fourth floor, where the crowds were the largest.

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