Reborn and married in a swapped marriage, my aloof husband is too ruthless.

Su Jinxin took over a slightly dilapidated shop in the bustling city center and named it "Jinxiufang".

Pushing open the creaking wooden door, a musty smell hits you. The shop is small and covered in dust, with only a few pieces of dull-colored fabric lying forlornly in the corner.

Looking at this rudimentary scene, Su Jinxin felt a surge of anxiety. This small amount of start-up capital was like a pebble thrown into a vast ocean, unable to create even the slightest ripple.

The hardships of starting a business were far more severe than she had imagined.

She invited the experienced shopkeeper, Mr. Sun, to reveal her ambitious plans.

What she wants to do is not just run a small-scale business, but to build a comprehensive shop that integrates fabrics, ready-made clothes and embroidery, and to establish her own workshop and train her own embroiderers.

Manager Sun was stunned. He stroked his gray beard and advised, "Madam, isn't this a bit too ambitious? We're new to the business world; perhaps we should start with small businesses and proceed steadily..."

Su Jinxin shook her head firmly, "Manager Sun, I have my own plans." She knew that in this era, only by expanding rapidly could one seize the market and remain invincible in the fierce competition.

Her past life experience told her that while taking her time to produce high-quality work is important, speed and scale are equally crucial for success.

She spread out her drawings, which showed the future layout of Jinxiufang. The layout was clearly divided into zones, fully functional, and even included a dedicated exhibition area and a VIP lounge, leaving Manager Sun speechless.

"Madam, how much silver will this cost?" Manager Sun's tone was full of worry.

Su Jinxin smiled slightly, "I'll figure out the money." She knew that the lack of start-up capital was her biggest problem at the moment.

The proceeds from selling the jewelry were a drop in the ocean and could not possibly support such a massive project.

She needs to find new sources of funding and artisans who can produce exquisite embroidery and ready-to-wear garments.

She thought of Wang the matchmaker, a well-informed woman who might be able to help her find a suitable craftsman.

Su Jinxin picked up her pen and wrote a letter, then handed it to Green Ivy. "Give this letter to Matchmaker Wang. Remember, you must deliver it to her personally."

Green Ivy accepted the order and left, while Su Jinxin stood alone by the window, gazing at the darkening sky, murmuring to herself, "Yan Cheng'an, since you've promised to work together, I won't let you down..."

As night fell, a figure quietly appeared at the entrance of Jinxiufang...

When Green Ivy returned, her face beamed with undisguised joy. "Madam," she said, "Matchmaker Wang said she knows a highly skilled craftsman named Lin, but this craftsman is eccentric and doesn't easily work for others."

Upon hearing this, a glint of light flashed in Su Jinxin's eyes. "Prepare a sedan chair. I want to personally visit this craftsman, Lin."

Craftsman Lin lived in a simple courtyard on the outskirts of the city. After Su Jinxin explained her purpose, Craftsman Lin only glanced at her indifferently and said, "Madam, I have long since stopped taking on outside jobs."

Su Jinxin was not discouraged. She handed her drawing to craftsman Lin and said, "Master Lin, you can take a look at my design first before making a decision."

The craftsman Lin took the blueprint, initially indifferent, but when his gaze fell on it, his cloudy eyes gradually lit up.

These designs were novel, unique, and ingenious; they were styles he had never seen before.

He stroked the design, his fingertips trembling slightly. "This...this was designed by Madam herself?" Su Jinxin nodded. "Indeed."

The craftsman sighed, "With such sincerity from you, Madam, it would be pretentious of me to refuse again." He was moved by Su Jinxin's talent and sincerity, and finally agreed to make the goods for her at a lower wage.

Su Jinxin was overjoyed; she had finally taken the first step.

Back at Jinxiufang, Su Jinxin found Yan Chengan sitting in the courtyard, holding a book but not turning a page for a long time.

Seeing her return, he put down his book, stood up and walked to her. "Did you get things done?" Su Jinxin told him about her agreement with Craftsman Lin. A hint of appreciation flashed in Yan Cheng'an's eyes. "Jinxin, you did a great job."

He knew that Su Jinxin had been extremely worried about Jinxiufang, and had been working day and night these past few days, which had made her lose a lot of weight.

He took out a brocade pouch from his sleeve and handed it to Su Jinxin. "This contains some silver that I have saved up over the years. You can use it first." Su Jinxin held the pouch, a warm feeling welling up in her heart.

Yan Cheng'an, this seemingly frail man, always provides her with support and encouragement when she needs it most.

“Jin Xin,” Yan Cheng’an gently held her hand, “Whatever you want to do, I will support you.” His voice was gentle yet firm. Su Jin Xin looked up at him, her eyes slightly moist.

She knew she was no longer fighting alone; she had him, and that was enough.

A few days later, the signboard of Jinxiufang was repainted and looked brand new.

The first batch of goods was also completed and displayed on the shelves in a dazzling array, attracting many customers to come and see.

Su Jinxin stood at the door, looking at the endless stream of people, a confident smile on her face.

However, unbeknownst to her, a much larger storm was quietly brewing...

"Madam, Mr. Zhao's 'Treasure Pavilion' is having a sale today, and the designs are extremely similar to ours..."

Manager Sun rushed in, his voice tinged with fear.

Upon hearing this, Su Jinxin frowned slightly. This Boss Zhao really is a persistent ghost!

She walked quickly outside the shop and saw that the "Treasure Pavilion" was crowded with people and the shouts of vendors were coming and going, while her own Jinxiufang was deserted and seemed particularly desolate in comparison.

She picked up the items from the Treasure Pavilion and examined them carefully. The styles were indeed very similar to those from the Brocade Pavilion, but the workmanship was slightly rough and the materials were of lower quality. However, the price was low, which explained why it attracted so many customers.

"Madam, what should we do now?" Manager Sun was as anxious as an ant on a hot pan, with a fine layer of sweat on his forehead.

"What's there to be afraid of?" Su Jinxin sneered. "If Boss Zhao wants to play the price war game, I'll play along to the end!"

She returned to the store and immediately instructed her staff to lower the prices of all goods and hang a banner at the store entrance that read "Buy one get one free, clearance sale at a loss".

As a result, the customers who had been drawn away by the Treasure Pavilion returned one after another, and the area in front of the Brocade Pavilion became lively again.

Upon learning this, Boss Zhao was furious, exclaiming, "This Su Jinxin is really something!"

He originally thought that he could completely crush Su Jinxin by dumping low prices, but he didn't expect her to fight back with even lower prices and launch a buy-one-get-one-free promotion, which caught him completely off guard.

"Hmph, I don't believe she can keep selling at a loss!" Boss Zhao gritted his teeth and ordered his men, "Keep lowering the price, I refuse to believe we can't compete with her!"

For a time, the two shops were engaged in a fierce price war, attracting the attention of the entire town.

People spread the word and rushed to buy low-priced goods. In no time, the entire market was thrown into turmoil by this price war.

Su Jinxin stood at the entrance of Jinxiufang, watching the endless stream of people, a cold smile curling at the corner of her lips.

She knew that this price war was just the beginning, and that Boss Zhao would not give up easily.

What she needs to do is seize this opportunity to make Jinxiufang a well-known brand and let more people know about its existence.

As night fell, Su Jinxin returned to the Yan residence, only to find that Yan Chengan was not in his study.

She walked into the inner courtyard and saw Yan Cheng'an standing there, holding a letter in his hand, his face solemn.

"What happened?" Su Jinxin walked to his side and asked softly.

Yan Chengan handed her the letter, “The Chamber of Commerce president has invited us to a small gathering tomorrow…” Su Jinxin frowned. This so-called “small gathering” was probably a trap.

The following day, she went to the meeting with Yan Chengan.

The president treated Yan Cheng'an with great courtesy, but was somewhat indifferent to Su Jinxin.

Amidst the clinking of glasses and lively conversation, Su Jinxin subtly observed everyone present.

She noticed that, apart from a few large business owners who were dependent on Boss Zhao, there were also some small business owners who were excluded and looked quite dejected.

Su Jinxin seized the opportunity and took the initiative to chat with them.

She spoke eloquently and had unique insights into business, which quickly won them their favor.

These small business owners were originally quite dissatisfied with Boss Zhao's monopolistic behavior, but now that they see Su Jinxin's boldness, they all expressed their willingness to cooperate with her.

After leaving the gathering, Su Jinxin smiled slightly; the first move had been made.

Back at Jinxiufang, Manager Sun greeted her anxiously: "Madam, what about Boss Zhao..."

Su Jinxin raised her hand to interrupt him, a cold glint flashing in her eyes: "I know he won't let this go."

She pushed open the warehouse door, looked at the mountain of goods, and the smile on her lips gradually disappeared... In the dead of night, Yan Chengan pushed open the study door and saw Su Jinxin facing the account book, her brows furrowed.

He walked over and gently placed his hand on her shoulder.

Su Jinxin raised her head, a hint of weariness flashing in her eyes: "It seems this battle is even harder than I imagined." Yan Cheng'an grasped her hand and said in a deep voice: "Don't be afraid, I'm here."

Su Jinxin looked at him and suddenly asked, "What if... I mean, what if I lose?"

Yan Cheng'an didn't answer, but simply pulled her into his arms and whispered in her ear, "Then we'll lose together." Suddenly, a rapid knocking on the door shattered the silence...