Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

After arriving in the county town, Liang Ming first took the three of them to the department store.

"By the time I finish my business, it will be around one o'clock in the afternoon."

"Are you waiting for me to go back together, or are you taking the country bus back by yourselves?"

Before leaving, Liang Ming asked Jiwa and the others.

"Brother Liang Ming, let's wait for you to go back together," Gou Dan said quickly.

"Yes, every little bit helps," Ama said with a forced smile.

In those days, a rural bus that ran a route between urban and rural areas would charge around 7 cents for the entire journey.

This is enough for an average rural resident to buy four or five kilograms of rice.

Although Jiwa and his friends have made some money selling mountain produce and river delicacies, they still feel that taking a country bus is too expensive.

“Okay, you can wander around for a bit. I’ll come pick you up in two hours,” Liang Ming said.

After saying that, Liang Ming drove away from the department store in his Shuangfeng brand tricycle.

He first went to the No. 2 Sports Factory in the county.

"Boss Liang is here. Our Director Qin is in a meeting with the leaders. He'll be here in a bit."

When Liang Ming arrived at the logistics office, many office staff greeted him warmly.

Hearing that Director Qin was still in a meeting, Liang Ming didn't ask any further questions.

Director Qin returned quickly after finishing his meeting.

"Brother Liang Ming, you've come at the right time. I have some good news to tell you."

Upon seeing Liang Ming in the office, a look of joy appeared on his face:

"Your fixed-gear bicycle design has been unanimously approved by the leaders at the meeting, and it will be put into mass production soon."

Upon hearing this, Liang Ming smiled and said, "Really? Director Qin, then congratulations."

"Once this fixed-gear bicycle goes into mass production, it will likely generate a huge response among young consumers in our city."

"When the sales of the Second Sports Equipment Factory skyrocket, the biggest credit will definitely go to you."

Upon hearing this, Director Qin smiled and said, "Brother Liang Ming, you're so good with words."

Liang Ming's words really struck a chord with him.

His position as head of the logistics department is very lucrative, and countless people covet it.

If you're not careful, you could easily make a mistake and get removed from your position.

But now, thanks to this "fixed-gear bicycle".

For the next few years, no one will be able to challenge his position as director of the logistics department.

"Brother Liang Ming, I owe you a huge favor this time. If you ever need my help in the future, just let me know."

Director Qin smiled and said to Liang Ming.

Liang Ming quickly said, "Director Qin, what are you saying? We're all friends, what's with all this talk of personal relationships?"

Hearing Liang Ming's words, Director Qin felt a warmth in his heart.

There's some good news I can share with Liang Ming.

"Brother Liang Ming, you're quick-witted. I have a problem here; see if you can help me solve it."

"Don't worry, I will definitely not treat you unfairly."

Upon hearing this, Liang Ming said, "Director Qin, please tell me. If I can help, I definitely will."

Director Qin didn't waste any words and immediately said, "The thing is, our factory has a batch of..."

It turns out that the Second Sports Equipment Factory recently produced a batch of footballs, which were originally ordered by a major customer.

But for some reason, the big customer didn't want the deposit back and returned the goods directly.

The Second Sports Equipment Factory didn't lose much money because it had received a deposit.

But having so many footballs piling up in the warehouse isn't a good thing either.

The leader's idea was to sell the footballs at a low price to make a small profit, but Director Qin felt that selling them at a low price was too much of a loss and disagreed, so the leader told him to handle it himself.

"Brother Liang Ming, I shouldn't have said anything then. Even if I handle this matter well, I won't gain anything."

But if I don't handle this well, my image with my superiors will suffer!

At this point, Director Qin gave a wry smile and said.

When Liang Ming heard that Director Qin's predicament was only about this small matter, he chuckled and said:

"Director Qin, this problem is not difficult to handle."

"Brother Liang Ming, do you have a solution?"

Upon hearing Liang Ming's words, Director Qin's face lit up with joy, and he asked.

"It's easy to solve, just sell these footballs."

Liang Ming said.

Hearing Liang Ming's words, Director Qin was both amused and exasperated: "Brother Liang Ming, with so many footballs, it's not so easy to sell them."

To be honest, I've inquired with primary and secondary schools in the county, as well as some sports equipment markets, and none of them can handle this much stock.

"Director Qin, it's not that they can't eat, it's just that they're unwilling to do things that don't bring them any benefit."

Liang Ming said.

"Brother Liang Ming, what do you mean..." Director Qin seemed to understand but not quite.

Instead of explaining directly, Liang Ming asked in return, "Director Qin, does your Second Sports Equipment Factory have any sports equipment that's hard to sell and is piling up in the warehouse?"

"Yes, there are a lot of volleyballs, baseball bats, baseball gloves, and baseballs piled up there in the warehouse."

"That's what Director Qin replied."

Upon hearing this, Liang Ming immediately made a plan in his mind and said:

"Director Qin, perhaps this time we can sell the footballs and all this stockpiled sports equipment together."

"Brother Liang Ming, stop keeping me in suspense and tell me already," Director Qin said anxiously.

"Director Qin, we can launch several marketing campaigns, such as 'Buy a soccer ball and get a baseball bat free,' or 'Buy 3 soccer balls and get a baseball bat free,' etc."

Liang Ming then explained his statement in detail.

His suggestion was to have Director Qin organize sales bundling activities.

Buy A and get B free, buy B and get C free.

This marketing strategy, which is very common in later generations, is still quite rare in this era.

really.

"Buy a soccer ball, get a baseball for free?"

Upon hearing Liang Ming's explanation, Director Qin's eyes immediately lit up;

"Brother Liang Ming, your idea is brilliant."

"This way, we can not only sell the soccer balls, but also get rid of the surplus baseball equipment. It's a win-win situation!"

Liang Ming shook his head and said, "Director Qin, you've miscalculated. It's a win-win-win situation!"

"Four benefits? What other two benefits could there be?" Director Qin asked, looking puzzled.

"Thirdly, with such an attractive marketing campaign, has the Second Sports Equipment Factory boosted its brand awareness?"

Liang Ming smiled and said:

"When others see that the Second Sports Equipment Factory is willing to offer discounts to ordinary people, won't they think the Second Sports Equipment Factory is generous, increase their willingness to cooperate, and increase their order volume?"

Upon hearing this, Director Qin also agreed: "Then what about the fourth one?"

Liang Ming continued, "The fourth benefit, of course, is that Director Qin, who proposed such a good marketing strategy, will also gain the appreciation of the leadership..."

Upon hearing this, Director Qin's eyes lit up: "Brother Liang Ming, let's do it your way. I'll arrange for people to promote this activity right away!"

Seeing that Director Qin was in such a hurry, Liang Ming quickly stopped him, saying, "Director Qin, don't rush, there's something else I need to remind you of!"