Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

"Director Chen, actually all of this is quite easy to solve."

Liang Ming smiled and analyzed:

“My co-branded store mainly sells liquor and canned fruit, both of which are considered gift items.”

"Gifts?" Upon hearing Liang Ming's words, Chen Jiu's face showed a strange expression.

“That’s right, it’s gifts,” Liang Ming nodded.

"Many of the customers who come to our joint brand store are buying things as gifts."

"Since it's about giving gifts, naturally we want to bring out things that we think are good and suitable for gifting."

"Besides wine and canned goods, what else is suitable as a gift?"

Upon hearing Liang Ming's words, Mao Fang, who was standing to the side, said without hesitation, "Of course, it's candy and cloth."

"Candy can be given to the child of the recipient, and fabric can be given to the woman in the recipient's family."

Liang Ming nodded in agreement with Mao Fang, saying, "That's right. That's why, while our joint brand stores are selling Golden Wine and canned fruit, the supply and marketing cooperatives are also able to sell a lot of candy and fabric."

“Our joint brand stores have taken away customers from the supply and marketing cooperative’s liquor and canned fruit businesses, but at the same time, they have also given back to the supply and marketing cooperative’s candy and fabric customers.”

At this point, Liang Ming looked at Chen Jiu and said with a smile:

"Director Chen, in the end, this is a win-win situation for us."

"I think, based on this point alone, even if the leaders of the Municipal Supply and Marketing Cooperative came down, you should have something to say, right?"

Chen Jiu was stunned when he heard Liang Ming's words.

He didn't expect that what was clearly a loss for the county supply and marketing cooperative would, in Liang Ming's words, make it sound as if the county supply and marketing cooperative had gained a great benefit.

"Mr. Liang, I really don't know what to say about your mouth..."

Chen Jiu smiled bitterly.

It must be admitted that what Liang Ming said was very convincing.

The fact that the sales of the supply and marketing cooperative's candy and fabric products had increased by several tens of percent was enough to get him approved by his superiors.

"Director Chen, since we have such a good relationship, I'll give you a little extra credit."

Liang Ming spoke again:

“All the joint brand stores of our Golden Winery and Liangji Canned Food Factory can be affiliated with the supply and marketing cooperative’s secondary units.”

“Each of our stores pays the supply and marketing cooperative a dividend of 300 yuan per month.”

Upon hearing Liang Ming's words, Chen Jiu and Mao Maofang's eyes lit up.

This idea is absolutely perfect.

All joint-brand stores are affiliated with secondary units of the county supply and marketing cooperative.

For the county supply and marketing cooperative, that meant having another powerful subordinate unit.

This is definitely a great achievement for aged liquor.

Putting aside everything else, just the title of "helping and supporting private enterprises and driving the development of the individual economy in counties and towns" is enough to elevate Chenjiu's reputation in the eyes of all its superiors!

If there are any promotion opportunities in the future, why would he be afraid of not getting them?

For Golden Winery and Liangji Canned Food Factory, this title of being a secondary unit affiliated with the supply and marketing cooperative was something they could put up a sign at their door.

In the 80s, any product affiliated with a supply and marketing cooperative was guaranteed to be of high quality.

This is equivalent to giving the products of the joint brand store a golden brand label.

And all they need to do is pay a monthly dividend of 300 yuan!

300 yuan is a year's salary for an individual, but it's not a lot of money for a shop.

Most importantly, for just 300 yuan, you get a signboard indicating it's a secondary unit of the supply and marketing cooperative...

By any measure, they made a profit on this deal!

“Boss Liang, you always say things that surprise us.” Chen Jiu took a few deep breaths and then slowly spoke.

"Director Chen, so what you mean is?" Liang Ming asked, looking directly at Chen Jiu.

Without hesitation, Chen Jiu extended his right hand and said to Liang Ming, "It's a pleasure to cooperate with you!"

Upon hearing Chen Jiu's words, Liang Ming's lips curled up.

The two parties immediately signed an agreement, under which all joint brand stores of Golden Winery and Liangji Canned Food Factory would be affiliated with the county supply and marketing cooperative, becoming secondary units of the cooperative.

With this relationship established, the heads of the supply and marketing cooperatives no longer bothered these joint-brand stores.

Although their appearance diverted a lot of liquor and canned goods from the lower-level supply and marketing cooperatives.

However, for lower-level supply and marketing cooperatives, products like liquor and canned goods are inherently expensive, and many ordinary people are reluctant to buy them under normal circumstances.

On the contrary, the emergence of joint brand stores has boosted the sales of candy and fabrics in these lower-level supply and marketing cooperatives.

On the contrary, they felt that the emergence of these joint brand stores brought them more profits.

After the joint brand stores were registered as a secondary unit of the supply and marketing cooperative, their business flourished.

On this day, Wang Ren arrived at Liangjia Village with great excitement. He turned to Liang Ming, who was inspecting his new house, and asked excitedly:

"Mr. Liang, our joint brand store is doing booming business..."

Before Wang Ren could finish speaking, Liang Ming waved his hand to interrupt him:

"Director Wang, I'm inspecting the house right now. Please wait a moment. We can talk about it later."

Upon hearing Liang Ming's words, Wang Ren swallowed back the excited words that were about to come out.

Seeing Liang Ming inspecting the house, he could only help with the inspection.

Liang Ming's new house is a three-story villa with tiled exterior walls. The overall design leans towards a European villa style, and the doors and windows are made of high-quality wood.

The front yard was entirely paved with cement, with only a portion left to be planted with flowers and grass. The back yard was planted with fruit trees, and there was a rockery, a small fish pond, and a pavilion in the yard.

This was the first time Wang Ren had ever seen such a unique Western-style building, and he was momentarily stunned.

"Mr. Liang, the design of your Western-style building is so beautiful. Once I've saved up enough money, I want to get one too."

Hearing Wang Ren's words, Liang Ming smiled and said, "Factory Director Wang Ren, you are now in charge of multiple joint brand stores, making a fortune every day. Building a building like this shouldn't be a difficult thing for you."

Upon hearing this, Wang Ren chuckled and said, "This is all thanks to you, Boss Liang. If you hadn't guided me, I wouldn't have been able to earn so much money."

By this time, Liang Ming had also inspected the house, and the quality inside and out was excellent.

After Liang Ming settled the final payment with the construction team boss, he introduced him to Wang Ren and said:

"This is the construction team leader in charge of my house. Ask him for his contact information. You can contact him when you want to build a house."

The construction team owner was surprised that Liang Ming would introduce him to new clients immediately after his house was built, and his face was full of gratitude.

After hearing Liang Ming's words, Wang Ren also asked the construction team boss for his contact information.

He waited until the end of the year and actually planned to build a house.

But now is not the time to talk about building houses.

After the construction team left, Liang Ming said to Wang Ren, "Director Wang, what brings you here today?"

"Is there something wrong at the cannery?"