Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

Upon hearing Wang Ren's words, Liang Ming, who was cooking in the kitchen, smiled and said, "Director Wang, no rush, you've come at the right time. My friends from the village got me some river delicacies today."

"Tonight, let's eat seafood, drink Shaoxing wine, and chat."

Upon hearing this, Wang Ren couldn't help but look at the river crabs, shrimps, and fish swimming in the wooden bucket in the kitchen, and he couldn't help but swallow hard.

"Mr. Liang, since that's the case, then I won't stand on ceremony."

"We're all brothers, no need to be so polite," Liang Ming said with a smile.

He asked Wang Ren to sit down first, and then quickly prepared the meal.

Wang Ren verbally agreed, but didn't dare to actually sit down. He went into the kitchen to help Liang Ming with tasks like deveining shrimp and gathering firewood.

Half an hour later, garlic clams, boiled shrimp, steamed river crabs, and other seafood were laid out on the table in the courtyard, truly a feast of river delicacies.

Mr. and Mrs. Liang had already returned from work and were used to seeing the sumptuous dinner on the table.

Since our family's financial situation improved, we have had several pieces of meat with every meal.

For ordinary people in this era, the standard for judging whether their economic conditions had improved was having chicken, duck, fish, and meat at every meal.

"Director Wang, please start eating. These river delicacies taste best when they're hot."

Liang Ming waved his hand at Wang Ren and said.

Upon hearing this, Wang Ren nodded and said, "Then I won't stand on ceremony."

Liang Min, who was standing nearby, even placed a boiled shrimp on Wang Ren's plate, saying:

"Director Wang, thank you for managing the cannery for my son. You've been in the industry for a long time, so if my son makes any wrong decisions, please be sure to remind him."

Upon hearing his boss's father's words, Wang Ren immediately bowed and said:

"Uncle Liang, you flatter me. Every decision Boss Liang makes is absolutely correct. There are many things I need to learn from him."

"Honey, don't make things worse. Xiaoming has his own methods for managing the factory."

Li Lan, who was standing to the side, said to Liang Min.

Upon hearing this, Liang Min said nothing more.

Everyone enjoyed the seafood dinner.

After dinner, Liang Ming and Wang Ren sat in the courtyard to enjoy the cool air.

"Director Wang, you just said that the sales at the sales outlets have exploded? What exactly happened?"

Liang Ming then spoke, asking Wang Ren a question.

Upon hearing Liang Ming's words, Wang Ren replied with a serious expression:

"Boss Liang, our cannery has set up a sales point at the entrance of the county's state-run restaurant. Our initial sales target was 400 cases per day!"

"We originally expected it would take at least a week to achieve this goal, but we didn't expect it to be achieved on the first day."

Upon hearing Wang Ren's words, Liang Ming raised an eyebrow and asked in return, "What was today's sales figure?"

Without wasting any words, Wang Ren simply held up five fingers.

"500 cans of lychee preserves? I didn't expect that sales figure."

Seeing this, Liang Ming said softly:

“The county-run restaurant can only sell 500 cans of lychee per day. I didn’t expect you to reach that target so quickly.”

"Boss Liang, it's not that we sold 500 items, it's that we can only sell 500 items!" Wang Ren said.

Hearing Wang Ren's somewhat tongue-twisting words, Liang Ming was taken aback: "Is there a difference?"

"Of course there is a difference. Selling 500 items means that's the level of sales you've reached."

Wang Ren quickly said;

"We can only sell 500 pieces. It's our first day of business, so we didn't prepare many canned lychees!"

"By the afternoon, all 500 cans of lychees had sold out!"

"There's no canned food to sell, so I'm leaving get off work early."

At this point, Wang Ren still felt a pang of regret and heartache.

If we had prepared more canned lychees, the sales figures for the first day at this sales point would have been even better.

Upon hearing this, Liang Ming was also somewhat surprised: "Is business this good on the very first day of this sales point?"

"It actually broke the county's state-run restaurant's daily sales record."

But thinking about it, Liang Ming could understand it to some extent.

Diners eat at state-run restaurants primarily to fill their stomachs.

If restaurant staff only start promoting canned fruit when the diners are almost full, they'll definitely lose interest.

If it weren't for the large daily customer flow of state-run restaurants, even 500 cans of lychees might not have been sold out.

Another point is that restaurant staff actively promote their products, which can make diners feel uneasy or wary.

This is related to the inherent flaws in human nature.

People don't value or care about things that are obtained easily or proactively.

Fruit canning outlets, however, are different in nature.

It's there, waiting for diners to discover it for themselves.

Customers who intend to dine at a restaurant are more than 50% more likely to make a purchase if they proactively inquire about the price.

In addition, there were several female sales clerks at the sales point, all of whom were young and pretty.

They all received simple training from Liang Ming, instructing them to be enthusiastic towards guests, to smile, and to use respectful titles when addressing them.

Imagine this: in an era where people are used to the grumpy salespeople in state-owned stores, suddenly a pretty young woman smiles at you, calls you "brother," and asks if you want to buy some canned fruit...

It would be hard for any man to refuse to buy a can.

"Boss Liang, I have already had 800 cases of canned lychees delivered to the sales point overnight, and I hope that tomorrow's sales will break through the 500 case mark."

Wang Ren looked at Liang Ming with excitement and said.

"Director Wang, you seem quite excited?" Liang Ming glanced at Wang Ren and chuckled.

"Boss Liang, because I already know your plan."

Wang Ren looked intently at Liang Ming, as if he were looking at a business prodigy.

"My plan?" Liang Ming was taken aback.

He didn't understand what Wang Ren meant.

“Mr. Liang, yesterday at the state-run restaurant, you saw the empty space in front of the restaurant and thought of setting up a sales point to sell canned fruit!”

"At first, I just thought you had a sudden inspiration and came up with a little way to increase the sales of our Liangji Canned Food Factory products."

“Only today did I realize that this was just part of your grand business plan!” Wang Ren said.

Liang Ming's expression was strange, and he thought to himself, "I really just had a sudden inspiration, a small sales method that came to mind on a whim. Where did this huge business plan come from?"

But seeing Wang Ren speaking with great enthusiasm, Liang Ming didn't want to interrupt him. He simply coughed lightly and said:

"Oh? Director Wang, then tell me, what is my business plan?"

Wang Ren thought Liang Ming was testing him, so he thought about it seriously for a few seconds and organized his thoughts.

Then he spoke up: "Boss Liang, your suggestion that we set up a fruit canning point at the county state-run restaurant is just the first step in your business plan."

"If the sales volume of this sales point is good, it means that the business model of this sales point can be replicated."

"If we can set up a sales point at the entrance of the county's state-run restaurant, we can set up sales points in other state-run units with high foot traffic."

"For example, county-run stores, supply and marketing cooperatives, department stores, and the gates of some state-owned factories."

"Once we have enough sales outlets, we won't need to worry about sales channels for our Liangji Canned Food Factory's products."

By the end, Wang Ren was beaming with excitement, as if he could glean a glimpse into his boss's business plan, and that he had finally learned something during this time.

When Liang Ming heard Wang Ren's words, he was stunned.

Replicating the business model of multiple sales outlets?

How could he not have thought of that?!