Super-rich: Spending money is just a job!

Chapter 282 Investment 6

When Xiaomeng attended Xiaoping's wedding, she met their lively family and found them all to be cheerful and positive. Xiaoping herself was a very positive person, and her husband was the same.

Xiaoping and her sister-in-law are looking for design work in the market. Xiaoping's husband is managing production at home. Their elders in the family are very supportive of their work.

Xiaomeng felt that Xiaoping had really married into a good family.

……

To sell luxury goods in Europe, the first thing is to be able to tell a good story.

Xiaomeng happens to be a storyteller, a veteran writer of novels and stories for many years, with countless novels and adapted scripts in hand. Giving her own products a noble origin is a piece of cake for her.

Moreover, most of these intangible cultural heritage skills actually originated from the imperial court, so their origins are naturally noble. It's perfectly reasonable for products made using these skills to be sold at luxury price.

That's what she did when she sold crystal balls and crystal bead strings.

The text first mentions that China has a history of using crystal to make ornaments dating back thousands of years, and then specifically mentions historical records of using crystal ornaments for sacrificial rites and communicating with the gods in various parts of China. Although not explicitly stated, this kind of expression easily evokes the association that crystal has magical effects.

Next, Xiaomeng had the crystal ball put up for sale in a simple and straightforward manner.

Crystal balls have a long history in Europe, where most people believe that witches can use them to foresee the future and know good and bad fortune.

The natural crystal balls on the Mengzhixuan website are available in two sizes: 5 cm and 10 cm in diameter.

It's made entirely of natural crystal, with random inclusions of different minerals. In the eyes of Chinese aesthetics, only those inclusions that resemble mountains and forests, evoking a certain atmosphere, can fetch a decent price. If the inclusions aren't unique, it's embarrassing to sell them at a high price.

When Mengzhixuan first sourced goods from Xiaoping's factory, they naturally selected carefully, checking both the crystal quality and the attractiveness of the inclusions. Therefore, the purchase price was slightly higher, but the selling price wasn't cheap either, resulting in a decent profit.

On their website, Dream Pavilion offers crystal balls with mahogany bases, priced as high as 1,000 euros each, while even the cheaper ones with a diameter of 5 centimeters cost 800 euros.

Xiaomeng was a little worried that the price of this mahogany base was too high and that it might not sell well, so she had it custom-made in a traditional Chinese style from Yiwu for just over ten yuan.

Fortunately, the crystal ball was a huge hit as soon as it was put on the shelves. Every product review claimed that the customer was extremely satisfied with the goods received.

Some product reviews even claim the seller is a medium, stating that since using Mengzhixuan's crystal ball, the accuracy of their predictions has increased. Truly worthy of being a natural crystal ball from a great Eastern nation!

With such positive overall reviews, the crystal balls sold faster and faster. The first batch of one hundred balls took over six months to sell, leaving only a dozen or so remaining. But those last dozen or so sold out in just one month.

After that, I kept getting messages from people urging me to restock.

A second batch of one hundred arrived, fifty large and fifty small. This batch sold out in two months.

Fortunately, the third batch was already on its way, and after only a week's shortage, the two hundred crystal balls were back on the shelves. This time, there were one hundred and five large crystal balls and fifty small crystal balls. They sold out in three weeks. Looking at the comments section, it was all requests to buy the large crystal balls.

Then, the restocking volume increased more and more. More than a thousand crystal balls were enough to sell for a month. It practically became the top-selling product on the Mengzhixuan website during that period.

In the summer, Xiaomeng went to the online sales department at the European headquarters to receive a report and take a vacation to escape the heat. During a break in the meeting, some people chatted and said that their company's recent crystal ball market performance was utterly inexplicable.

Employee A said, "When it first went on sale, someone said they were worried that 1,000 euros was too high. Look at it now, it's gone up to 2,000 euros and it's still sold out in seconds. I never expected it to sell so well." He glanced smugly at Xiaomeng, who rolled her eyes at him, showing her disdain. She was always so casual with her employees in private; everyone was used to it.

Employee B said, "You mean that biggest crystal ball, right? I sometimes watch videos on foreign websites, and once I saw a female blogger unboxing our crystal ball. They seem to treat unboxing this crystal ball like a blind box event. She was quite surprised when she opened it, and kept saying that her luck was amazing."

Later, someone commented that our crystal balls were all carefully selected according to the standards of the Chinese imperial court, with only two options: "Exceptional" and "Exceeding Expectations," and that no one had ever been dissatisfied with the result.

Some people even organized offline exchanges to share the crystal balls they had obtained.

Everyone was silent for a moment, then exploded, "You can do this? Opening blind boxes is really addictive!"

"Yes, because of the uniqueness of natural mineral raw materials."

"Why don't we just label them crystal blind boxes for the next step?"

"That's a good idea. If it's labeled as a blind box, it might become even more popular."

"Why do we need to go even further? Our crystal products are already selling like hotcakes, we can't keep up with demand."

"Are you afraid of fire? Why not bring other goods?" This was suggested by the manager of the porcelain category.

"Boss, what do you think?" Everyone looked at Xiaomeng.

Xiaomeng nodded, "I also think it would be good if it became even more popular, as our other products also need to gain popularity."

Luxury goods from the Eastern court—this label is great, we need to sell this concept well.

"Yes, yes, yes," everyone nodded in agreement.

However, a purchasing department employee pointed out, "Boss, Ping said their large crystal inventory is almost used up."

Xiaomeng casually suggested, "Then let's start by selling other crystal ornaments, like crystal bead necklaces. Crystal beads are spherical too. They're also cheaper. There's still room for growth in the sales of these crystal products, so you should hurry up and develop them."

If the supply of crystal balls is truly insufficient, then engaging in a period of scarcity marketing can be effective in controlling sales.

The key is to drive traffic to other product categories.

Xiaomeng thought to herself that recently, the production process of some velvet flower products had achieved a breakthrough, with the introduction of machinery, leading to a rapid increase in production. The workshop manager was already a little worried that increased production would impact prices. If she sold more to maintain stable prices, everyone could earn more.

There are also various gold necklaces, Miao silver bracelets and rings, and artificial pearl jewelry sets designed by different intangible cultural heritage jewelry workshops. These workshops produce a large volume of these items. However, the domestic competition is fierce, and Xiaomeng doesn't want them to dominate the domestic market. She wants them to sell these items abroad, where the profits are much better.

She has already arranged numerous container shipments to transport the goods to local logistics warehouses in Europe. Now there's no need to worry about sales; there's a surge in traffic, and she definitely needs to get someone to capitalize on it.

After the meeting, Xiaomeng told the publicity department, "Here's what we'll do: find a few bloggers you often work with, spend some money to promote them, see what they like, and we'll send some over for them to unpack."

The manager quickly jotted down Boss Lin's instructions, "Yes, boss, we'll get right away."