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With the arrival of the third day of the third lunar month, Mengzhixuan Museum has begun online and offline promotional activities for the Shangsi Festival.

The Shangsi Festival, also known as the Third Day of the Third Lunar Month or the Daughters' Festival, has many interesting traditional customs that can be promoted.

On the third day of the third lunar month, Xiaomeng arrived at the museum early.

Xiaomeng spent over a million yuan on planning this festival.

The largest expense was hiring her go-to director, Xiao Cheng, to produce a beautiful promotional video for the Shangsi Festival. The video featured stunning spring scenery and handsome young men and beautiful women radiating youthful energy amidst the beautiful landscape.

This promotional video, along with introductions to spring-themed merchandise, was released on the museum's website and official accounts. To expand its reach, numerous short video clips were also produced and distributed across various international social media platforms in a matrix format.

The response has been quite positive. Even the city's mayor knew about this spring celebration and sent his secretary to inquire if they needed any assistance.

Not to mention the cultural attaché of China in the windmill country, who, after discovering that Xiao Menghua had spent a lot of money on publicity, directly helped to contact the local Confucius Institute, enabling the Mengzhixuan Museum to collaborate with the Confucius Institute.

The Confucius Institute was also very cooperative, and they were happy to participate in these activities, especially since Xiaomeng covered most of the expenses. These activities were their existing achievements this year.

"boss……"

"Good morning, boss."

"Boss, you're here." The staff who were preparing the venue greeted Xiaomeng warmly when they saw her arrive.

Xiaomeng walked over with her driver and secretary, smiling, "Good morning, have you all had breakfast? You need to be well-fed to get to work."

The young employees answered in unison, "Yes, we ate." One round-faced girl gave a more detailed answer, "The logistics department prepared mustard green dumplings and five-colored rice today, as well as a lot of mustard green porridge, meat buns, and the like. We're all full."

Another girl, who seemed to be an international student working part-time, said, "Yeah, the mustard green dumplings prepared by the logistics team are super delicious, even more authentic than what I have in China. It makes me feel like I'm back home. I'm so happy."

"Really? Then I'll try it too." Xiaomeng was tempted by her words. She had left early today and hadn't eaten breakfast yet.

Sister Zhang is now working as Xiao Meng's secretary, and she led Xiao Meng to the temporary kitchen where food is provided.

The people working here are all employees of their family's restaurant, including both Chinese and foreigners. When they saw her arrive, they greeted her warmly and soon served them breakfast.

A truck-mounted mobile kitchen that encompasses the main functions of a temporary kitchen.

Xiaomeng asked Tommy, the executive chef on site, "Are we prepared enough ingredients for today? There might be a lot of people eating here."

Executive Chef Tommy is an international student studying hotel management in the nearby area. His family owns a restaurant, so he is very familiar with the kitchen. He confidently replied, "Don't worry, I have prepared food for 5,000 people. If it's not enough, we can have the central kitchen send raw materials over at any time."

The central kitchen he mentioned is the kitchen of Xiaomeng's family's restaurant, which can supply food for tens of thousands of people.

Xiaomeng ate over twenty mustard green dumplings dipped in Tommy's family's secret red oil sauce, exclaiming how delicious it was. This family recipe was truly wonderful; even though she wasn't someone who ate spicy food, she tolerated it so well. The chili oil was incredibly fragrant, with only a hint of spiciness, so it didn't burn her stomach—perfect for someone from the south like her.

Xiaomeng thinks Tommy's family's secret red oil dipping sauce is simply the god of dipping sauces.

Tommy remained calm, twirling the black Submariner on his wrist. He chuckled, "When it comes to eating spicy food, no one in my hometown has ever lost."

"Miss, have you finished eating? It's time to change your clothes," Sister Zhang said, checking the time.

To create a more festive atmosphere, all staff members participating in the event today wore Hanfu (traditional Han clothing).

Some people at the scene have already put on their costumes.

Xiaomeng brought them dozens of sets of Hanfu of various styles from China, each one different, so that everyone could dress up beautifully for the festival.

Xiaomeng prepared high-quality Hanfu brand products for her staff, averaging two to three thousand yuan, which were already quite good in terms of quality.

Although the material isn't silk or anything like that, it's full of details, and when worn by the young staff, it looks absolutely ethereal.

When the staff learned that the boss had paid for all the clothes and wouldn't take them back after use, everyone went crazy trying to snatch them up.

It's easier to coordinate with the girls. They have different preferences, such as Tang Dynasty style, Song Dynasty style, Ming Dynasty style, Warring States period style, etc.

The boys' eyes were all on those swordsmen; if their clothes had a half-breastplate or a skirt armor, they would be even more sought after.

The ownership of those chivalrous skins had to be determined by winning or losing a card game. Fortunately, Xiaomeng didn't buy many scholar outfits; most of them were flying fish outfits, which prevented a fight from breaking out.

Xiaomeng changed into a pink, layered, wide-sleeved ruqun (a type of traditional Chinese dress). This was one of her old clothes; she'd bought it but never worn it. Sometimes she bought things just to complete a task and never actually used them.

To complement this, Xiaomeng also hired two makeup artists from China who specialize in Hanfu makeup and styling to come and do the makeup and styling for these people.

When many staff members with an ethereal, fairy-like aura appeared on the street, the scene really felt like a period drama.

The staff at the Confucius Institute didn't have the same imposing presence as those at the Xiaomeng Museum.

They brought over a group of students dressed in Hanfu, all of whom were locals.

The head of the Confucius Institute even complained that Xiaomeng was stealing the spotlight.

What can be done? Xiaomeng's side deals in luxury goods, and there isn't a single cheap item on site.

We've already communicated with them; the museum will provide Confucius Institute students who register for the activity on-site with a batch of craft materials, mainly DIY kits for making embroidered balls. This will allow them to experience making embroidered balls on-site.

There were also teachers giving lectures on site. The Shangsi Festival is a very long-standing festival in China.

The earliest origins can even be traced back to the Zhou Dynasty. Initially, people would conduct sacrificial activities by the water during the Shangsi Festival, hoping to drive away disease and evil spirits and remove the misfortune of the past year by washing their bodies. This ritual was called "Fuxi".

Later, the festival activities gradually expanded to include worshipping the gods in charge of marriage and childbirth, floating eggs on water (placing eggs on water to symbolize fertility and the continuation of life), drinking wine and composing poems by a winding stream, spring outings, flower appreciation, and gatherings between young men and women (young men and women meeting, dating, and expressing their love on this day).

So what they are experiencing today is making embroidered balls, because in some parts of China, embroidered balls are used as a tool to express love.

When the foreigners at the scene heard that today was a day to express love, they all expressed their understanding. Spring has arrived, it makes perfect sense. The Shangsi Festival was actually the ancient Chinese Valentine's Day, how romantic!

Xiaomeng and the others were stunned as they listened, as many people didn't know that the third day of the third lunar month was the ancient Valentine's Day.