Jiang Tang is ready to open a women's clothing brand store.

The store location has already been chosen; it's on a street in Beijing with a decent amount of foot traffic.

On the second day after Wen Yao arrived in the capital, Jiang Tang dragged her to visit a newly opened shop.

"Jian Yue?"

Although the store hasn't opened yet, the store name has already been installed.

The store is spacious and the clothing is exquisite.

"Inside the entrance, there are cabinets containing cardholders, wallets, perfumes, and scarves. If you want to buy clothes, you have to go further inside."

This is where the guests rest.

Jiang Tang pointed to a sofa set and said.

"My shop provides tea, coffee and mineral water for customers."

Behind this curtain is the clothing styling area. The store has professional stylists who can create the perfect outfit for each customer, tailored to different occasions and individuals.

Jiang Tang lifted a curtain, revealing a small room of about 20 square meters. The room was quite spacious, with a full-length mirror, sofa, and simulated lighting, among other things.

Wen Yao noticed that there was another corner in the shop where various iron tools were placed.

"What's this place for?"

"This is where the tailors work. Inevitably, some customers will ask for alterations to the length of their skirts or modifications to the design. Also, some of the bags in my shop are handmade. This is where the tailors work."

Wen Yao raised an eyebrow in surprise.

"The service at your store is better than that of some luxury brands."

"Jiang Tang, what price are you planning to set?"

Jiang Tang pondered for a while

"I think we should price it in the mid-to-high range. I make clothes that most people can wear, but as you can see, I mainly supply offline stores, and both the fabrics and the services are high-cost."

So, a single garment would probably cost anywhere from a few hundred to over a thousand yuan.

This price is reasonable.

But the clothes might not sell. There are fewer and fewer customers in China buying mid-to-high-end clothing these days.

One group went to buy foreign luxury brands, while another group benefited from the rise of e-commerce, which boosted fast fashion brands.

It's not easy to run a mid-to-high-end brand now. Most of the mid-to-high-end women's clothing brands that still exist on the market rely on their previous reputation and the strong loyalty of some old customers.

Jiang Tang is currently extremely busy.

"How about we get a few celebrities to promote your store and give it some traffic?"

Jiang Tang rested her chin on her hand and pondered for a while, then shook her head.

"why?"

The Jiang family has many top-tier celebrities under its own management.

"I haven't thought of any female celebrity whose temperament matches Jian Yue yet, and even if we really have to find a spokesperson, it has to be a top-tier movie star."

I can't think of anyone who could endorse this brand.

Jiang Tang cherishes her own brand very much, so she doesn't think any female celebrity is suitable to endorse it.

Since Jiang Tang had made up her mind, Wen Yao didn't try to persuade her anymore, since the cost of Jiang Tang's trial and error was very low anyway.

A week later, Jian Yue's opening ceremony arrived as scheduled.

Wen Yao and Old Man Ji went to show their support, and many of Jiang Tang's classmates from Haicheng also came. The entrance was full of flower baskets.

"Jiang Tang, this is your shop? Why did you choose this location? If you ask me, it should be in a shopping mall to have more foot traffic."

"I don't think so. I just like opening my shop on the street."

“You can’t open it here. The street in front is full of luxury brands. You should open your store there.”

Most of the customers in the shop are Jiang Tang's friends, and they've come to patronize her business today.

"Hey, you're Wen Yao, right?"

Suddenly, several people recognized Wen Yao.

Wen Yao smiled politely.

"Yes, I'm also Jiang Tang's friend."

"I know you. I always see you on the front page. I didn't expect you to be even more beautiful in person than in your photos online."

Then a group of people surrounded Wen Yao and took pictures.

After a long day of work, each of these friends bought a few pieces of clothing and took them home.

Jian Yue had just opened its doors. Although Jiang Tang was a pampered young lady from a wealthy family, she often came to the store to help customers. She seemed to really enjoy running a clothing store.

Until a month later.

"Ah! Wen Yao, not only did I not earn any money this month, I also lost hundreds of thousands of yuan to the store!"

Jiang Tang held the ledger in disbelief.

"Your costs are too high, and they're not very attractive to customers."

Wen Yao wasn't too surprised by the result. Jiang Tang chose very high-quality fabrics for her clothes, paid her employees very high wages, and the rent was also very expensive.

However, there aren't many customers all day long. If this shop were in the hands of an ordinary person, they would probably have already considered closing it down.

"Wen Yao, this is my first shop, and I don't want to close it down yet. Please teach me quickly."

"Fast fashion is all the rage now; trendy fashion is hard to do."

Wen Yao is now in a different circle and has gained some understanding of things within the industry.

"But I don't want to change my style."

Fast fashion clothes may be outdated in one or two years, but Jiang Tang loves beautiful clothes. She believes that a good piece of clothing can be fashionable for decades.

"Actually, Jiang Tang, I think your design is quite unique. Logically, it should be appreciated by many people, but there are very few people who know about this store right now."

Since you don't want to hire celebrities for promotion, I think you should promote it yourself.

"I?"

Jiang Tang had some self-doubt.

"Can I really do it?"

Wen Yao nodded.

"Why not? You're the eldest daughter of the Jiang family, you bring your own attention, okay?"

Jiang Tang is usually quite low-key and doesn't have any publicly available social media accounts.

"Alright, Miss, now is not the time for you to keep a low profile. This is your career."

"Okay, I'll hire a team to take photos for me and then manage the account."

The next day, Jiang Tang hired a professional team to upload a lot of photos online, and Jian Yue quickly gained popularity.

Two months later, Jian Yue finally came back to life.

At this time, Wen Yao had already returned to Haicheng, and that evening she suddenly received a call from Jiang Tang.

"Wen Yao! I did as you said. Although the shop hasn't started to make a real profit yet, sales increased significantly last month, and we're finally not losing money anymore. If this trend continues, it won't be long before we can earn back the money we invested."

Then we can achieve real profits.

"Although I don't expect this to make me a lot of money, it is an affirmation of my value."

When it comes to money, there are few people in the world richer than Jiang Tang.

"Tangtang, you will definitely become a world-renowned fashion designer in the future."

The two hung up the phone shortly after.

Just as Wen Yao was getting ready to rest, Tang Zhen suddenly knocked on the door.

"what happened?"

"Miss, I just received a call from Forbes magazine, they want to do an exclusive interview with you."

Wen Yao was stunned; she had actually made it onto the cover of Forbes magazine.

"Okay, you can take it for me."

After Tang Zhen left, a familiar voice suddenly echoed in Wen Yao's mind.

【Ding! 】

"system?"

Wen Yao was taken aback; she hadn't heard the system's voice in a long time.

"System, it's been a long time since I heard your voice. What's up? Is there a new mission?"

[No, host. I've come to say goodbye.]

The world seemed to fall silent.

Upon hearing this, Wen Yao felt a sense of loss.

[Host, the difficulty of each of my missions is increasing, while you can now complete them with ease.]

Just recently, you successfully helped Ms. Jiang Tang resolve her brand's sales slump.

You are already a qualified "rich, beautiful, and successful woman."

Wen Yao was filled with mixed emotions. The system was appearing less and less frequently, which should have made her realize that it was time to part ways.

"System, thank you."

(End of this article)

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