Kicked out of a wealthy family? I became a rich and beautiful woman thanks to the system.

"By the way, I just went to Mingzhenfang and bought a bracelet. The design is very nice, and the store is very well-run."

Wen Yao raised an eyebrow

"You made a special trip to Mingzhenfang?"

Mingze nodded without hesitation.

"Yes, I made a special trip to Mingzhenfang today. Although Mingfu Jewelry and Mingzhenfang are competitors, I went there with a learning mindset. As someone in the industry, I had heard of Mingzhenfang, so I made a special trip to check it out."

Seeing his sincerity, Wen Yao lowered her guard, after all, she and Ming Shun had some disagreements.

"So what do you think of Mingzhenfang?"

Upon hearing this, Mingze praised him generously.

“I think Mingzhenfang has a bright future, especially in terms of design, which is in line with the mainstream aesthetics of recent years.”

Wen Yao couldn't help but smile.

"Actually, many designers were fired from your Mingfu Jewelry."

Wen Yao spoke up frankly.

Mingze was taken aback.

"what?"

"It's not that I poached them; it's that they were fired by you guys, so I gave them a job opportunity."

Mingze was somewhat surprised.

“My dad said he wants to change the style of Mingfu Jewelry.”

Just a change in style, and they replaced all the designers.

"Chairman Ming has quite a few ideas. Well then, I wish Mingfu Jewelry all the best. I've finished eating, bye-bye."

After saying that, Wen Yao waved to Mingze and then walked out of the restaurant. Before Mingze could react, she was gone.

Not long after, Mingfu Jewelry launched its latest collection, but this time it didn't make much of a splash.

Ming Shun spent a lot of money to buy trending topics, but the trending topics disappeared very quickly.

He had never been involved in trending topics before; he only started buying them after seeing Wen Yao's name frequently appearing on them.

"What's going on? Why isn't it making a splash online?"

The number of reposts and comments is very small.

Mingze took out the bracelet he had bought from Wenyao's shop last time.

"Dad, I bought this from Mingzhenfang. I think there's a reason why Mingzhenfang is so popular lately. Look, they use seawater pearls, and the price is about the same as ours. Why don't we use seawater pearls too?"

The difference between saltwater pearls and freshwater pearls is obvious from their appearance, and people generally prefer saltwater pearls.

Ming Shun was already in a bad mood, and when he heard about Mingzhenfang, his anger flared up immediately.

"Take it away! What do you need this for? Don't you need any more pearls at home?!"

Ming Shun grew angrier the more he thought about it, and secretly glanced at the bracelet; it was a style he couldn't appreciate.

"This kind of design, this style, will be outdated very soon, what do you know?!"

“Dad, Wen Yao said that many of the designers at Mingzhenfang were fired by you from Mingfu Jewelry, so our previous style is fine.”

Upon hearing this, Mingshun became even angrier.

"Who told her I fired the designer?! Did she plant someone in the company as a spy?!"

Ming Shun was furious and scanned everyone in the company.

“Dad, you fired so many people at once, so the outside world must know something about it. And if you hadn’t fired others, Wen Yao wouldn’t have offended these people.”

Ming Shun looked at Ming Ze in disbelief.

"What do you mean? Are you blaming me?! What kind of son blames his father? What else did Wen Yao say to you? Tell me, why do you listen to her so much? I raised you, not her..."

Ming Shun talked on and on for several minutes, during which many people were watching. Ming Ze looked around awkwardly.

"Dad, what are you saying? You weren't like this before."

"What do you mean it's not like that? I think you're becoming more and more immature. From now on, you're not allowed to associate with her. Mingfu Jewelry has changed so many designers recently, but sales haven't increased. I think it's because of Mingzhenfang. Mingzhenfang is obviously targeting our Ming family!"

Mingshun gave a haphazard analysis, and Mingze wanted to remind him, but in the end he swallowed his words.

Mingzhenfang only has one store so far, so how can that affect the development of Mingfu Jewelry?

Ming Shun then spoke to the marketing manager.

"Find some online influencers for promotion, and follow whatever marketing methods are popular in recent years—that's how Mingfu Jewelry will market itself!"

"Yes, Chairman!"

Previously, because Mingfu Jewelry was a high-end jewelry brand, it had never used many marketing methods online. Moreover, Mingfu Jewelry had a fixed customer base, and not everyone could afford to buy its products.

“Dad, doing this will only make us lose our previous customers. You’ve already changed your style, and now you want to use influencers to promote it like other brands. Mingfu Jewelry is not suited to this path.”

Mingze tried to persuade him, but Mingshun wouldn't listen at all.

Mingfu Jewelry has a stable customer base with strong loyalty, and it basically relies on these customers to make a living every year.

Moreover, these wealthy women don't like seeing their jewelry on internet celebrities, as they feel it's beneath them. Therefore, Mingfu Jewelry may lose its market share.

"Shut up! I think you've forgotten your own name. You keep calling me Wen Yao like that. I think you should go be her assistant!"

After saying that, Mingshun stormed out of the office.

Before long, Mingfu Jewelry's marketing campaigns flooded the internet. Previously, Mingfu Jewelry was only seen on wealthy women, but now it seems like every internet celebrity is wearing it.

Tang Zhen told Wen Yao about this phenomenon.

"Miss, if we want to expand Mingzhenfang, Mingfu Jewelry will inevitably become our competitor. Do you think we should hire someone to promote it?"

Wen Yao smiled as she watched the marketing videos online.

"No need, we just need to take good care of the customers that Mingfu Jewelry lost."

Tang Zhen was taken aback.

"You mean Mingfu Jewelry will lose some customers?"

Wen Yao closed her laptop.

"Of course, did you know that many celebrities wear haute couture gowns on the red carpet that are the hardest to sell and usually remain unsold?"

Tang Zhen's eyes flickered, and he quickly understood what Wen Yao meant.

“I understand. Wealthy women don’t like wearing the same clothes as others, especially clothes worn by celebrities. They would never buy them, let alone internet celebrities.”

Wen Yao nodded.

"Smart, so all we need to do is retain the customers that Mingfu Jewelry lost."

By the way, have the arrangements been made for the previous stores?

Tang Zhen turned on her phone.

"Currently, progress varies. Most stores are still under renovation and may not be able to operate until next month."