"Is there an even more effective method?"

Tang Zhen had never been involved in this industry before, and both of them were feeling somewhat lost.

"I do know a little about film marketing, which is divided into traditional media, digital marketing, and offline events."

Chairman, the publicity work you just did is one of the methods of traditional media and digital marketing.

If we want to increase publicity, we can hold public relations events, such as premieres and press conferences, as well as social media promotion, which is equivalent to online collaborations with influencers. We can also use promotional materials, such as posters, trailers, and behind-the-scenes footage.

Wen Yao thought about it for a moment. These ideas sounded pretty good. They could not only increase the promotion of the movie, but also seemed to involve a high level of spending.

"The premiere can't be held right now, and although we'll have to wait until the movie is released to work with the internet celebrity, we can contact one of them first and release behind-the-scenes footage online."

Wen Yao suddenly had an inspiration, and she looked at Tang Zhen and said

Just then, Cheng Chen sent a message saying it was time to rest.

When Wen Yao and the others arrived, the extras were all lining up to receive their boxed lunches.

"Miss Wen, I was so busy filming that I didn't even notice you were here."

Wen Yao smiled

"It's alright. By the way, there's something I wanted to ask you. Does the production crew have a publicity department?"

Cheng Chen gave an awkward smile.

"Ms. Wen, yes, there is, but I don't care. The movie isn't finished filming yet, so I'm thinking of doing promotional work after it's finished."

Wen Yao shook her head.

“I knew you weren’t paying attention. It’s okay, I’ll arrange it. I plan to have the publicity department find an internet celebrity and have her attend the premiere when the movie is released, and promote it online as well.”

Also, I'll make some posters and behind-the-scenes footage and upload them.

These tasks should ideally be completed within three days.

Cheng Chen nodded

"No problem, I'll tell the publicity department later."

Then Cheng Chen took out his phone.

"I'll transfer the publicity fee to the production team's finance department now."

"You mean the advertising costs will be calculated separately?"

Wen Yao wrapped her arms around her waist and swept her curly hair back.

"Of course, since we're going to do publicity, it'll cost at least tens of millions. I've heard that Hollywood movies spend one or two hundred million on publicity. We may not be a Hollywood blockbuster, but spending tens of millions isn't excessive, is it?"

in the country, big-budget productions typically require tens of millions of yuan for promotion.

“Ms. Wen, I have confidence in our drama. You can save some money on advertising.”

Wen Yao frowned.

"Forget it, we still have to spend the money we need to spend. Look at our show, we don't even have a star who can carry it. I think we need to spend more money on promotion."

Cheng Chen had no choice but to agree.

"Okay, I'll get them to work as soon as possible."

Then Wen Yao took out her phone and transferred 40 million to the production team's finance department.

“I gave 40 million, and that’s how we advertised it.”

Wen Yao was still a little worried and gave one last reminder.

"Please make sure you spend all this money within three days. If it's not enough, have someone from the publicity department come to me for a subsidy."

Cheng Chen's lips twitched slightly.

"Miss Wen, you really are very wealthy."

Wen Yao calculated that she would need to spend another five million.

At this moment, Xu Si'an walked up to Wen Yao with the boxed lunch in her hand.

"Sister Wen Yao, when did you arrive? Why didn't you tell me?"

"I just came to see you guys, why are you eating a boxed lunch too?"

The boxed lunch in Xu Si'an's hand was no different from the one given to the extras.

"My assistant helped me get this. It's not convenient to order food here, so I had my assistant go and queue up."

The crew's meals were all outsourced to a restaurant, and each day consisted of two meat dishes and one vegetable dish.

"Cheng Chen, I've come all this way, so how about this, I'll treat you tonight. Try to finish work early! Everyone has to come, including the actors, makeup artists, photographers, housekeepers, lighting technicians, and so on."

"No problem, I'll try to finish work before six o'clock tonight."

Wen Yao nodded, and then started searching for restaurants online. The nearest luxury hotel was the Grand Court Hotel.

This hotel is already the most expensive in the area, and many A-list celebrities often stay here when they come to Hengdian to film.

Aside from the extras who came to work today, the entire crew actually only has two hundred people.

From the director to the actors, as well as the photographers, stylists, and production assistants, there aren't many people who need to stay on set all the time.

At 6 p.m., several buses took everyone to the entrance of the Grand Court Hotel.

"What's going on? The investors want to treat us to dinner at the Grand Hotel?"

"I've been to Hengdian countless times, but this is my first time stepping into the Grand Hotel."

"Who are the investors? They're so wealthy!"

"You don't even know who the investors are? This entire film was funded by the chairman of Wenyao Group."

"With such generous investors, I will definitely work hard in the future."

The group then went inside the hotel.

This afternoon, Wen Yao booked the entire restaurant in the hotel.

"Miss Wen."

Cheng Chen sat down next to Wen Yao.

"Please don't be shy, everyone. Sit down. Director Cheng said you've all worked very hard lately, so I'm taking some time today to treat you all to a good meal. Please don't stand on ceremony."

The hotel prepared a total of twenty tables for their group.

Wen Yao had already ordered the dishes, and once everyone arrived, the waiter immediately began serving them.

Wen Yao ordered all the main dishes in the hotel, specifically choosing the most expensive ones.

Snakehead fish fillets, live fish with chopped chili peppers, lobster, cumin lamb chops, crab roe tofu, sizzling beef, lotus seed stewed chicken, cream-fried frog legs... there's nothing you can't present.

"Sister Wen Yao, you're so generous! This is the best meal we've had since filming started."

There aren't many fun places around Hengdian. The whole team works under the sun and wind all day long, and often they can't even get a full meal.

Seeing everyone working diligently, Wen Yao got up and went to find the hotel manager.

"Hello, does your hotel provide daily lunch and dinner for the film crew?"

The hotel manager was also taken aback. Their hotel does offer food delivery, but they usually order for A-list celebrities. No one had ever ordered lunch and dinner for so many people at once.

"Of course, but... even our hotel's regular dishes are probably a bit more expensive than other places."

The manager didn't mean anything by it; he was just reminding her that ordering too much would be more cost-effective.

Wen Yao smiled generously.

"That's all fine. The main thing is that I think the food at your hotel suits everyone's taste. I want to order a month's worth. However, the number of extras each day is not very certain. I can pay a deposit first, and then the production crew will notify you a day in advance how many people's meals you need."

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