Traveling through time and space.

Chapter 252: The Cultural Company's Creation of the Full Industrial Chain of Animation IP

Having achieved initial success at this crucial stage of family business inheritance and innovation, Mu Yang is filled with joy and pride at the new journey of his family business. However, he is well aware that there is still much more to explore in the cultural industry, a field full of vitality and opportunities. Currently, the animation business of the cultural company is booming, and fully promoting the development of a full industry chain for animation IP has become a key initiative for the company's leapfrog development. With a sense of accomplishment in witnessing the flourishing animation business of the cultural company and a firm confidence in the future development of the animation industry, Mu Yang immediately joined the cultural company and threw himself into this challenging and exciting wave of building a full industry chain.

As Mu Yang entered the animation production base, he felt like a fantastical, creative universe. Vast animation equipment was neatly arranged, and the animated characters drawn on the digital tablets were so lifelike they seemed ready to leap out of the screen at any moment. The top animation team members stared intently at their computer screens, their brushes dancing across the tablets, their eyes revealing their passion and pursuit of artistic creation.

"Hello everyone! You are the core force of the company's animation business. Our goal is to create a complete animation IP industry chain with global influence. Come and take a look at everyone's creative progress today. Feel free to raise any difficulties." Mu Yang's voice was full of passion, igniting the enthusiasm of the team members.

Director Lin, head of the animation production team, stepped forward excitedly, holding a new animation project plan. "Mr. Mu, we've recently made some breakthroughs in animation content innovation. In addition to the traditional animated series currently in production, we're also planning to develop webisodes and interactive animations. Webisodes can promote anime IP more easily and quickly, attracting younger audiences; interactive animations can enhance audience engagement and allow them to experience the world of animation more deeply. However, there's a conflict between cost control and profit distribution across all links in the industry chain. Producing webisodes and interactive animations requires new technology and manpower, which increases costs. We're still uncertain about the market response, and we're worried that profits won't cover the costs. Furthermore, competition for resources is fierce across different business segments. For example, each project requires excellent animators and screenwriters."

After a moment of contemplation, Mu Yang said, "Director Lin, your innovative ideas are very good. They are the key to our building a full industry chain. In terms of cost control, we need to optimize the production process and improve efficiency. For example, we can establish an animation resource library to achieve resource sharing and reduce duplication of production. In terms of profit distribution, we will formulate a reasonable distribution plan based on the market performance and cost investment of different businesses. Regarding resource competition, we have established a talent training and deployment mechanism, regularly organize internal training to enhance the comprehensive capabilities of our employees, and rationally deploy manpower according to the urgency and importance of the project."

To advance the theme park's construction, Mu Yang visited the site. Machinery roared, and construction workers bustled about, creating a bustling scene. The theme park construction team was filled with passion for creating a dreamlike experience, their faces brimming with anticipation for the future.

"Mr. Mu, welcome to our inspection! We are making every effort to advance the construction of the theme park. Currently, the main structure of the cartoon character-themed roller coaster has been completed, and the immersive cartoon town is also under construction as planned." Manager Wang, head of the theme park construction team, introduced excitedly.

Mu Yang looked at the construction site and nodded with satisfaction. "Manager Wang, thank you all for your hard work. The theme park is a vital part of our animation IP industry chain, and we must create a unique experience. However, during the construction process, we must also pay attention to cost control and construction safety. In addition, in communication and collaboration with the animation production team, we must ensure that the park's scenes and characters are highly consistent with the animation works."

Manager Wang looked troubled. "Mr. Mu, we're also working hard to control costs, but some special rides and scenes are expensive to build. Furthermore, there are some differences in understanding when communicating with the animation production team. We focus more on engineering implementation and the visitor experience, while they focus more on artistic effect, which sometimes leads to disagreements."

After some thought, Mu Yang said, "This is a normal cultural conflict. There is a difference between the artistic culture of animation creation and the market culture of commercial operations. We have established regular communication meetings to allow both parties to fully express their needs and ideas. During the design phase, the animation production team intervened in advance to provide detailed design plans and artistic guidance. During the construction phase, the construction team provided timely feedback on project progress and practical problems, and we worked together to resolve them."

The animation peripheral products exhibition was very lively. A wide variety of peripheral products filled the booths, attracting a large number of fans to visit and buy. The peripheral product suppliers were full of expectations for win-win cooperation and they enthusiastically introduced their products to Mu Yang.

"Mr. Mu, we have brought the latest designs of anime stationery and toys this time. These products are very popular in the market. We hope to further cooperate with your company to develop more peripheral products." A peripheral product supplier said excitedly.

Mu Yang smiled and said, "Thank you very much for your support. Our goal is to create a rich and diverse range of peripheral products to meet the different needs of fans. However, in the cooperation, we must clarify the issues of cost control and profit distribution. At the same time, we must ensure product quality and copyright compliance."

At this time, another supplier said, "Mr. Mu, during our production process, costs sometimes increase due to fluctuations in raw material prices. We hope there will be some flexibility in profit distribution so that we can jointly cope with market changes."

Mu Yang responded: "This is a reasonable request. We can stipulate in the cooperation agreement that the profit distribution ratio will be appropriately adjusted according to the fluctuations in raw material prices. At the same time, we can work together to find more stable raw material suppliers to reduce cost risks."

As the development of the entire industry chain progresses, coordination issues between various links are gradually emerging. At a full industry chain coordination meeting, the animation production team complained that the progress of theme park construction was affecting the promotion of peripheral products. The theme park construction team stated that changes in animation production required readjustments to the park's scenery design. Peripheral product suppliers also reported a certain deviation between product design and market demand.

Mu Yang hurriedly coordinated: "Everyone calm down first. We are a whole, and the success of the entire industry chain is inseparable from the collaboration of all links. We have established an information sharing platform for the entire industry chain to communicate project progress and problems in real time. At the same time, we have set up a coordination team to regularly evaluate and adjust each link to ensure the smooth operation of the entire industry chain."

Through a series of efforts, the cultural company's complete animation IP industry chain has gradually taken shape. The quality of its animation works has continued to improve, and online short dramas and interactive animations have also gained market popularity. The theme park has successfully opened, attracting a large number of visitors and becoming a popular tourist destination. Sales of animation-related products continue to grow, further expanding the influence of animation IP.

"I feel extremely proud to see that our animation IP industry chain is gradually improving and its influence continues to expand. I am full of confidence in the future of the animation industry. In the future, we must continue to increase our innovation efforts and expand the depth and breadth of the industry chain. In the coming year, we plan to launch more animation works, develop new peripheral product lines, and improve the service quality of theme parks, so that our animation IP can enter a broader market." Mu Yang said proudly at an internal company meeting.

In the days to come, Mu Yang will continue to lead the cultural company to forge ahead on the road of building the entire animation IP industry chain, promote the dissemination and development of animation culture, and contribute more to the prosperity of the cultural industry.