Traveling through time and space.

Chapter 247: Overseas Promotion and Operation Strategy of Animation IP of Cultural Company

Mu Yang, unburdened from the hustle and bustle of implementing his family business's enterprise annuity plan, was still savoring the satisfaction of his employees' growing acceptance of this benefit. However, he knew full well that amid the international expansion of the cultural industry, the development and implementation of the company's animation IP overseas promotion and operations strategy was a crucial step in propelling the company onto the international stage. Fueled by the creative excitement and commercial promise of implementing this strategy, Mu Yang approached the company with great enthusiasm, ready to explore international markets for the company's animation business.

Mu Yang entered the overseas marketing department of the cultural company, where a bustling scene unfolded. World maps covered the walls, plotting animation market analysis data for various countries and regions. Staff members sat at their computers, intently studying overseas market information, their eyes revealing their professionalism and innovative spirit in the promotion and operation process.

"Hello everyone! With the general trend of international expansion of the cultural industry, the overseas promotion of our animation IP is crucial. Today we will discuss in depth the specific strategies and implementation plans." Mu Yang's voice was full of passion, igniting everyone's enthusiasm.

Manager Lin, the head of the overseas marketing department, stood up excitedly, holding a stack of market research reports in his hands. "Mr. Mu, we've conducted in-depth research on the animation markets in different countries and regions overseas. For example, in Japan, anime culture is highly developed, and audiences are very receptive to action-packed and adventurous anime. In Europe and the United States, fantasy and science fiction themes are more popular. However, the initial investment costs for overseas promotion and operation of animation IP are not low. Market research costs cost [X] million yuan, and the exhibition fees and booth layout costs for participating in international animation exhibitions are expected to cost [X] million yuan. Localizing the animation IP will also cost [X] million yuan. This is inconsistent with the future overseas licensing revenue. The finance department is currently somewhat concerned about this initial investment, fearing that the revenue will not cover the costs."

Mu Yang pondered for a moment and said, "Manager Lin, I understand the finance department's concerns, but in the long run, these initial investments are necessary. We need to communicate with the finance department and let them know that this is a strategically significant investment. In terms of cost control, we should optimize research and adjust processes to improve efficiency and reduce unnecessary expenses. At the same time, we should actively communicate with overseas authorized partners to strive for more favorable cooperation conditions and increase expectations for future profits."

To develop a multi-channel promotion plan, Mu Yang held a lively discussion with his team. A young marketing specialist suggested, "We can leverage social media platforms for promotion. For example, we could post exciting anime clips and character introductions on platforms like TikTok and Instagram to attract overseas fans. At the same time, we could collaborate with local mainstream media outlets to feature and promote the anime."

Mu Yang nodded in agreement. "That's a great idea. We should make full use of various channels to increase the popularity and influence of animation IP overseas. However, during the promotion process, we must pay attention to the differences and conflicts between domestic animation creation culture and the animation culture of different countries and regions overseas in terms of style, theme, and values. For example, in character design and story content, appropriate localization adjustments should be made to avoid cultural misunderstandings."

As preparations progressed, competition and conflict over the allocation of overseas promotional resources among various animation IPs gradually emerged. At a department meeting, Xiao Li, who oversees the "Dream Elf" IP, stated, "Our IP has great potential and is already very popular in China. We hope to receive more overseas promotional resources. Currently, the company's publicity resources and manpower are heavily weighted toward the "Star Adventure" IP, which is unfair to us."

Xiao Zhang, who is in charge of the "Interstellar Adventure" IP, responded: "The subject matter of "Interstellar Adventure" is more in line with the preferences of the European and American markets. We have reached preliminary intentions with several potential overseas licensing partners and need more resource support. The market potential and development stage of each IP are different, so resource allocation should also be focused on different aspects."

Mu Yang hurried to mediate: "Everyone, don't worry. We will formulate a reasonable resource allocation plan based on the market potential, development stage, and overseas cooperation progress of each animation IP. We will establish an IP evaluation mechanism to regularly evaluate the value and development of each IP and adjust resource allocation based on the evaluation results. At the same time, we will encourage communication and cooperation between different IP teams to share experience and resources and jointly promote the international development of the company's animation business."

In order to showcase the unique charm of animation IP at the International Comic Exhibition, Mu Yang communicated with the organizers of the International Comic Exhibition. The organizers were full of enthusiasm and professionalism for the exhibition and gave a detailed introduction to the scale of the exhibition, the exhibitors, and the publicity and promotion plan.

"Mr. Mu, our exhibition is an important event in the international animation field, attracting animation companies and fans from all over the world. We will provide your company with high-quality booths and comprehensive publicity services." The exhibition organizer said enthusiastically.

Mu Yang smiled and said, "Thank you very much. We hope to set up a special booth at the exhibition to fully showcase the charm of our animation IP. I hope to get your professional advice on booth design and event planning."

At the International Anime Expo, the cultural company's booth was particularly eye-catching. Its exquisite anime posters, lifelike character models, and captivating animation clips attracted the attention of numerous overseas peers and potential licensing partners. Muyang held in-depth discussions with representatives of these overseas licensing partners, who expressed their eagerness for collaboration and expressed sincere commitment to mutually beneficial cooperation.

"Mr. Mu, we are a Japanese toy manufacturer. We are very interested in your company's "Dream Elf" IP and hope to obtain authorization to produce related toys. We have rich toy manufacturing experience and mature sales channels, and can perfectly present the IP image in toy products." The Japanese company representative said enthusiastically.

Mu Yang responded, "I'm very happy to cooperate with your company. In the licensing cooperation, we must clearly define the scope of authorization, licensing fees and profit sharing ratio. We hope that the scope of authorization can cover all aspects of toy production, sales and promotion in Japan. The licensing fee will be determined based on market conditions and the value of the IP, and the profit sharing ratio will be negotiated based on the sales revenue of the toys."

At this time, an American game developer also expressed its willingness to cooperate: "We want to adapt the 'Star Adventure' IP into a game and launch it into the global market through our game platform. However, during the cooperation, we are worried that the presentation of the IP's story and characters in the game adaptation will be restricted, affecting the game's appeal."

Mu Yang patiently explained, "We will provide detailed IP image and story information to ensure that you can fully demonstrate the charm of the IP when adapting the game. At the same time, we will also actively participate in the review of the game design and make reasonable suggestions to ensure the quality and appeal of the game."

As exchanges deepened, the competitive advantage of licensing cooperation with overseas licensing partners over licensing scope, licensing fees, and profit sharing ratios gradually emerged. A representative of a Japanese company stated, "We hope to expand the licensing scope to Southeast Asia, and we hope to reduce licensing fees, as we will need to invest a lot of money in production and promotion."

After some thought, Mu Yang said, "The authorization for Southeast Asia requires further evaluation. We can first consider cooperation in Japan. As for the licensing fee, we can negotiate based on the specific circumstances of the cooperation, but we must ensure the interests of both parties. As for the profit sharing ratio, we can adjust it based on the sales of the toys. After reaching a certain sales target, we can appropriately increase your company's share."

After a series of efforts, the cultural company has achieved initial success in the overseas promotion and operation of animation IP. "Dream Elf" has reached a licensing agreement with a Japanese toy manufacturer, and "Star Adventure" has entered a critical stage of cooperation negotiations with an American game developer.

"I am extremely happy to see that animation IP is gradually gaining recognition overseas. I am full of confidence that the animation business of the cultural company will continue to prosper internationally. In the future, we will continue to increase investment in the overseas promotion and operation of animation IP, explore more potential IPs, and innovate cooperation models. We plan to establish cooperative relationships with [X] overseas licensing partners in the coming year, launch [X] animation IP overseas licensing projects, and further enhance the company's influence and competitiveness in the international animation market." Mu Yang said proudly at an internal company meeting.

In the days to come, Mu Yang will continue to lead the cultural company in forging ahead on the road of overseas promotion and operation of animation IP, allowing the deep integration of domestic animation culture with overseas diverse animation culture, and contributing more to the international development of the cultural company's animation business.