Traveling through time and space.

Chapter 239: Cultural Company's Film and Television IP Cross-Border Cooperation and Operation Strategy

Mu Yang emerged from a seminar on refined management of his family business, the heated discussions still ringing in his ears. He was filled with anticipation for his family business's path to high-quality development through refined management. However, Mu Yang knew that in the cultural industry, a field full of endless possibilities, new opportunities and challenges awaited him. Amidst the wave of diversified and integrated development in the cultural industry, cross-border collaboration and operational strategies for film and television IP have become key for cultural companies to break through development bottlenecks and achieve innovative growth. Fueled by the creative excitement and commercial promise of implementing these cross-border collaborations and operational strategies for film and television IP, Mu Yang immediately arrived at the cultural company, determined to carve out a new chapter in the film and television IP space.

Mu Yang walked into the cultural company's IP operations department, a place brimming with creativity and energy. Walls were covered with various film and television posters and IP analysis charts. The IP operations staff sat together, enthusiastically discussing the value and potential of their film and television IPs, their eyes revealing their professionalism and innovative spirit in IP operations.

"Hello everyone! Today we will have an in-depth discussion on the cross-border cooperation and operation strategies of film and television IP. In this era of diversified integration of cultural industries, film and television IP has huge commercial value and development potential, and we must fully tap into it." Mu Yang's voice was full of passion, igniting everyone's enthusiasm.

Xiao Zhang, head of the IP operations department, stood up excitedly, holding a stack of IP analysis reports. "Mr. Mu, we've conducted an in-depth inventory and value assessment of our film and television IPs. For example, the core audience for the "Fantasy Legend" IP is primarily young people aged 15-35. The story revolves around fantasy adventure, full of imagination and passion, and is rich in cultural connotations, embodying themes of courage, friendship, and growth. We believe it has great potential for cross-border collaborations. However, the upfront planning costs for cross-border film and television IP collaborations are not low. Market research costs require [X] million yuan, and IP evaluation also cost [X] million yuan. This is somewhat inconsistent with the subsequent returns from the collaboration. The finance department is currently somewhat concerned about this initial investment, fearing that the returns will not cover the costs."

Mu Yang pondered for a moment and said, "Xiao Zhang, I understand the finance department's concerns, but in the long run, these initial investments are necessary. We need to communicate with the finance department and let them know that this is a strategically significant investment. In terms of cost control, we should optimize the research and evaluation process, improve efficiency, and reduce unnecessary expenses. At the same time, we should actively communicate with partners to strive for more favorable cooperation conditions and increase expectations for future profits."

To further expand the influence of film and television IP, Mu Yang met with representatives of cooperating film and television companies. In the conference room of the cooperating film and television companies, the walls were covered with various award certificates and film and television posters. The representatives of the cooperating film and television companies were full of enthusiasm and creative passion for film and television creation cooperation.

"Mr. Mu, it's a pleasure to cooperate with your company. We are very interested in the IP of "Fantasy Legend" and think we can shoot a sequel for it to continue the wonderful story and attract more audiences. At the same time, we can also develop derivative short dramas and broadcast them on short video platforms to expand the dissemination of the IP." The representative of the cooperating film and television company said excitedly.

Mu Yang nodded in agreement. "That's a great idea. However, during the collaboration, we need to clarify the rights and obligations of both parties, especially regarding copyright ownership and revenue sharing. We hope to achieve mutual benefit and a win-win situation while ensuring the quality of the IP."

As the two sides discussed the details of the partnership, a conflict of interest with the licensing partner regarding the scope of licensing, licensing fees, and profit sharing ratios gradually emerged. A representative from the cooperating film and television company stated, "In terms of copyright ownership, we hope to retain partial ownership of sequels and spin-off shorts. This will enhance our motivation in the creation and promotion process. Regarding revenue sharing, we hope to increase the percentage, given our significant investment and effort in filming and production."

Mu Yang responded: "Copyright ownership and revenue sharing are important issues that we need to consider carefully. We can reasonably negotiate copyright ownership and revenue sharing ratios based on the input and contributions of both parties. At the same time, we should establish an effective communication mechanism to promptly resolve problems that arise during the cooperation process."

In order to realize the diversified monetization of IP, Muyang communicated with the representatives of the authorized cooperative enterprises. The representatives of the authorized cooperative enterprises were full of expectations and sincerity for mutual benefit and win-win cooperation to obtain authorization and carry out cooperation.

"Mr. Mu, we are a game company. We are very interested in the IP of "Fantasy Legend" and hope to obtain authorization to develop a game of the same name. We have a professional game development team that can perfectly integrate the IP's story and elements into the game and create a game that is deeply loved by players." The representative of the game company said enthusiastically.

Mu Yang smiled and said, "I'm very happy to cooperate with your company. In the licensing cooperation, we must clearly define the scope of authorization, licensing fees and profit sharing ratio. We hope that the scope of authorization can cover all aspects of game development, operation and promotion. The licensing fee will be determined based on market conditions and the value of the IP, and the profit sharing ratio will be negotiated based on the revenue of the game."

At this time, a representative from another toy manufacturer also expressed a willingness to cooperate: "We want to produce toys and peripherals related to 'Fantasy Legend' and attract fans through exquisite toy design. However, during the cooperation, we are worried that the presentation of the IP image and story in the toy design will be limited, affecting the product's appeal."

Mu Yang patiently explained, "We will provide detailed IP image and story information to ensure that you can fully demonstrate the charm of the IP when designing toys. At the same time, we will also actively participate in the review of toy designs and make reasonable suggestions to ensure the quality and appeal of the toys."

As cross-industry collaborations between film and television IPs advance, competition and conflict over internal resource allocation among these IPs are also emerging. At a department meeting, Xiao Li, who oversees another film and television IP, "Urban Romance," said, "Our IP also has great potential for cross-industry collaborations, such as developing it into a web series or releasing a related music album. However, the company's current promotional resources and manpower are heavily weighted toward "Fantasy Legend," which is unfair to us."

Xiao Zhang, who is in charge of Fantasy Legend, responded: "Fantasy Legend does have greater market potential, and we have already reached preliminary agreements with several partner companies, which requires more resource support. Each IP has different development stages and market demands, so resource allocation should also have different priorities."

Mu Yang hurried to mediate: "Everyone, don't worry. We will formulate a reasonable resource allocation plan based on the market potential, development stage, and cooperation progress of each film and television IP. We will establish an IP evaluation mechanism to regularly evaluate the value and development of each IP and adjust resource allocation based on the evaluation results. At the same time, we will encourage communication and cooperation between different IP teams to share experiences and resources and jointly promote the development of the company's film and television IP business."

During the collaboration, differences and conflicts in values ​​and product philosophies between film and television production culture, which prioritizes storytelling and artistic expression, and the industry cultures of the collaborating companies gradually emerged. A representative from a gaming company stated, "In game development, we prioritize fun and interactivity, and may adapt the IP's story to suit gameplay and user experience. However, this may differ from the pursuit of story integrity and artistry in film and television production, and we're unsure how to strike that balance."

After some thought, Mu Yang said, "We must respect the characteristics and needs of game development while ensuring the core value of the IP and the main storyline. We can set up a joint creative team with the participation of film and television creators and game developers to fully communicate and collaborate on story adaptation and game design, and achieve the integration of film and television culture and game culture."

After a series of efforts, the cultural company has achieved initial success in cross-border collaborations with film and television IPs. Filming for the sequel to "Fantasy Legend" has commenced smoothly, and the spinoff short series has garnered significant viewership on short video platforms. A game of the same name is also under intense development, and toy and peripheral products have already begun design and production.

"I am extremely happy to see that IP is continuously expanding its influence through cross-border cooperation. I am full of confidence in the continued prosperity of the cultural company's film and television IP business. In the future, we must continue to increase our investment in cross-border cooperation in film and television IP, explore more potential IPs, and innovate cooperation models. In the coming year, we plan to establish cooperative relationships with [X] film and television companies, [X] game companies, and [X] toy manufacturers, launch [X] film and television IP cross-border cooperation projects, and further enhance the company's influence and competitiveness in the cultural industry." Mu Yang said proudly at an internal company meeting.

In the days to come, Mu Yang will continue to lead the cultural company to forge ahead on the road of cross-border cooperation and operation of film and television IP, allowing film and television culture to be deeply integrated with other related industry cultures, and contributing more to the innovative development of the cultural industry.