Traveling through time and space.

Chapter 231: Digital Cultural Tourism Integration Innovation Practice of Cultural Companies

Standing at the family business's social responsibility report press conference, Mu Yang gazed at the focused expressions of the audience from all walks of life below him, his heart filled with pride. The successful press conference not only earned widespread recognition for the family business's fulfillment of social responsibilities, but also established a positive social image for the company. However, Mu Yang's gaze was not satisfied with this. He was well aware that in the rapidly developing era, all industries were undergoing profound changes, and the cultural tourism industry was no exception. Currently, the cultural tourism industry is in a critical period of digital transformation, and the innovative practice of digital cultural tourism integration holds enormous development potential. With the excitement of innovation and commercial expectations gained from the innovative practice of digital cultural tourism integration, Mu Yang set his sights on cultural companies, determined to lead them to break new ground in the field of digital cultural tourism.

Mu Yang arrived at the Digital Cultural Tourism R&D department of the cultural company. The space was bright and spacious, and the air was filled with the vibrant energy of technology and creativity. A large electronic screen displayed design sketches and technical specifications for various digital cultural tourism products. Models of VR and AR equipment and smart interactive devices lined the display shelves nearby, seemingly depicting the impending transformation of cultural tourism. The technical team and cultural and creative personnel gathered together, enthusiastically discussing project plans, with all sorts of novel ideas and creativity colliding in the air.

"Hello everyone! Today we are going to discuss the latest progress of the digital cultural and tourism integration project. Digital cultural tourism is a new direction for the development of the cultural and tourism industry. We must give full play to the advantages of technology and creativity, create innovative and attractive digital cultural and tourism products, and lead the transformation of the industry." Mu Yang's voice was full of passion, and his eyes revealed infinite longing for the future, which instantly ignited everyone's enthusiasm.

Engineer Chen, the head of the R&D team, stood up excitedly, waving the design plan in his hand, his face beaming with confidence. "Mr. Mu, we've made some new breakthroughs recently. We're creating a VR panoramic tour experience based on a historical and cultural attraction. Through high-precision 3D modeling and real-life photography, visitors can fully experience the attraction's features in a virtual environment. Furthermore, we've incorporated audio guides and interactive elements, allowing visitors to freely choose their tour routes and click on attractions of interest for detailed historical and cultural introductions. Imagine, no matter where in the world, simply by putting on VR equipment, you can instantly travel to ancient historical and cultural attractions and experience the charm of millennia-old culture. However, the cost of implementing innovative digital cultural tourism integration practices is prohibitive. Just for technical R&D, purchasing professional modeling software and hardware cost [X] million yuan, and hiring professional technical personnel and cultural consultants also cost [X] million yuan. Add to that the costs of platform operation and offline renovations, and we're facing significant financial pressure. We're still unsure of the market's acceptance of these products, and the resulting revenue is highly uncertain. If the market response is poor, the huge initial investment could be wasted."

Mu Yang pondered for a moment and said, "Mr. Chen, I understand your concerns. Although the costs and risks are high, the prospects for digital cultural tourism are very broad. We must conduct market research, understand tourists' needs and preferences, and continuously optimize our products. In terms of funding, we will actively seek government support funds for the cultural industry, and at the same time negotiate cooperation with investment institutions to attract more capital investment. We can prepare a detailed project plan and market research report to demonstrate our project's innovation and market potential to the government and investment institutions, and win their support."

During the discussion, the differences in concepts and presentation methods between traditional cultural tourism, which prioritizes on-site viewing and experience, and the virtual, interactive experiences offered by digital cultural tourism gradually emerged. A cultural creative professional frowned and raised the question, "I'm worried that these virtual experiences will discourage tourists from actually traveling. The allure of traditional cultural tourism lies in experiencing local customs and people firsthand. Will digital cultural tourism make travel too virtual, losing its authentic flavor? After all, touching ancient buildings and breathing the local air are authentic experiences that cannot be fully replaced by virtual technology."

Xiao Li, a technician, responded, "Digital cultural tourism isn't meant to replace traditional cultural tourism, but rather to provide tourists with a more diverse experience. Through technologies like VR and AR, tourists can learn about attractions before they actually visit, and get a similar experience when they can't actually visit. Furthermore, the integration of online and offline experiences can enrich tourists' on-site experiences. For example, tourists can use VR to get a general idea of ​​a tourist attraction before visiting, allowing them to visit more specifically when they arrive, and they can also use AR to gain access to more hidden cultural information."

Mu Yang patiently mediated: "Everyone has their reasons. We need to find a balance between the two, so that digital and traditional cultural tourism can complement each other. In product design, we should focus on conveying cultural connotations so that tourists can deeply feel the charm of culture both online and offline. We can add more interactive elements to the VR experience to make tourists feel more involved; offline, we can use digital technology to provide tourists with more personalized services and enhance their on-site experience."

As the project progressed, competition with other cultural tourism products in the online platform promotion gradually emerged. Xiao Wang, an operator of the online cultural tourism platform, anxiously walked into Mu Yang's office with a hint of anxiety on his face: "Mr. Mu, we are facing great competitive pressure when promoting our online cultural tourism platform. Other cultural tourism companies are also vigorously developing digital cultural tourism, and their products are somewhat similar to ours, which makes it difficult for us to attract users. Our platform traffic growth is slow, and user activity is not high. Many users stop using our platform after browsing a few times, which is very distressing for us."

After some thought, Mu Yang said, "We need to highlight the characteristics and advantages of our platform. We need to deeply analyze user needs and behavioral data, and deliver targeted promotions based on tourists' browsing history, interests, and preferences. At the same time, we need to strengthen cooperation with major travel websites and social media to increase the platform's exposure. We can hold online cultural and tourism activities, such as online cultural lectures and photography competitions, to attract user participation and increase user activity. We can invite well-known cultural scholars and travel experts to hold lectures on the platform to share their insights and experiences, thereby attracting more user attention."

In order to better integrate digital cultural tourism elements into offline cultural tourism experience venues, Mu Yang came to offline cultural tourism venues. The installation and debugging of intelligent interactive devices are underway here, and the staff are busy shuttling back and forth, and the scene is bustling with activity. Director Zhang, the person in charge of the scenic area management, came forward with a warm smile on his face: "Mr. Mu, your digital cultural tourism project is very creative, and we support it very much. However, after the offline cultural tourism venues are integrated with digital elements, there are still some problems in the distribution of benefits and coordination of resources. For example, who will bear the maintenance and operating costs of the intelligent interactive devices, and how will the ticket revenue of the scenic area and the income from digital cultural tourism products be distributed? These all require further negotiation. We hope to find a fair and reasonable solution that can not only ensure the normal operation of the scenic area, but also enable both parties to benefit from the cooperation."

Mu Yang said sincerely, "Director Zhang, you are right. Let's sit down and have a good discussion to develop a reasonable plan. We will distribute the benefits based on the input and contribution of both parties and jointly bear the operating costs. We will establish a regular communication mechanism to promptly resolve problems in resource coordination. Our goal is to jointly provide tourists with a better cultural and tourism experience and achieve mutual benefit and win-win results. We can set up a special coordination team composed of representatives from both parties to handle various issues in the cooperation process."

After in-depth communication and negotiation, the two parties reached a cooperation agreement. During the collaboration, the varying degrees of acceptance and preferences of different tourist groups for digital cultural tourism integration products gradually emerged. During an offline cultural tourism experience event, a young tourist ran over excitedly, his eyes sparkling: "This smart interactive device is so interesting. Through it, I learned a lot of historical stories I didn't know before. This digital cultural tourism experience is very novel, and I love it. I will recommend it to my friends and ask them to try it too."

However, one elderly tourist said, "I still prefer the traditional way of touring. These digital devices are novel, but they always feel a little less real. I'm not very good at operating them, so they feel a bit inconvenient. It would be better if there were simpler operation methods or staff on site to provide guidance."

Mu Yang listened carefully to the tourists' feedback and said to the staff, "We need to continuously optimize our products and services based on tourists' feedback. We need to provide elderly tourists with simpler and easier-to-understand operation guides and manual interpretation services so that they can also enjoy the fun of digital cultural tourism. At the same time, we need to continue to innovate digital cultural tourism products to meet the needs of different tourist groups. We can develop some digital cultural tourism products suitable for elderly tourists that are simple to operate and rich in content, so that they can also experience the charm of digital cultural tourism."

After countless days and nights of hard work, the cultural company's digital cultural tourism integration project has finally achieved phased results. The launch of a VR panoramic tour experience based on historical and cultural sites has been a huge hit with tourists, resulting in a significant increase in platform views and user registrations. Smart interactive installations at offline cultural and tourism venues have also attracted numerous visitors, adding new vitality to the scenic area. This has resulted in a significant increase in visitor numbers and a significant boost in tourism revenue.

"I am extremely happy to see that tourists are happy to experience and recognize our digital cultural tourism products. I am full of confidence in the continued expansion of the cultural company's digital cultural tourism business. In the future, we must continue to increase investment in research and development, keep innovating, and launch more high-quality digital cultural tourism products. In the coming year, we plan to cooperate with [X] historical and cultural attractions to create personalized digital cultural tourism products and further enhance our influence in the field of digital cultural tourism. At the same time, we must strengthen cooperation with other cultural tourism companies to jointly promote the development of the digital cultural tourism industry and bring more exciting cultural tourism experiences to tourists." Mu Yang said proudly at an internal company meeting.

In the days to come, Mu Yang will continue to lead the cultural company to continuously explore and advance on the road of digital cultural and tourism integration, allowing traditional culture and digital technology culture to be deeply integrated, and contributing more to promoting the innovative development of the cultural and tourism industry.