Traveling through time and space.

Chapter 215: Cultural Companies’ Innovative Creation of Cultural Consumption Scenarios

After achieving initial success in developing a talent development system for family business succession, Mu Yang turned his attention to the development of his cultural company. He understood that in the fiercely competitive cultural market, innovation is the core driving force behind business growth. Creating innovative cultural consumption scenarios not only enhances user experience but also opens new avenues for cultural dissemination. Driven by a passion for innovation and a desire for commercial success, Mu Yang embarked on a journey of innovating cultural consumption scenarios for his cultural company.

Mu Yang came to the cultural consumption scene design studio, which is full of creativity and vitality. The studio is spacious and open, with excellent lighting. Natural light shines through the huge floor-to-ceiling windows and pours unreservedly onto the workbench filled with design drafts. The walls are painted in an artistic beige color, covered with various design sketches and inspiration notes. Colorful brushes are placed casually, as if telling the designers' wonderful ideas. Various concept maps and 3D models are displayed on the computer screen, some realistic, some sci-fi, each of which demonstrates the team's creativity and talent. The designers sat together and enthusiastically discussed the design plan. The air was filled with a strong creative atmosphere. Everyone expressed their opinions, and the sparks of thought continued to collide in the communication.

"Hello everyone, let's take a look at the design progress of our cultural consumption scenes today. This is a field full of infinite possibilities. We want to break the tradition and create a cultural consumption scene that will be eye-catching. This is not only to open up new markets for the company, but also to allow more people to feel the charm and power of culture in a unique cultural experience." Mu Yang said to the designers with a smile, his eyes revealing his expectation for innovation, and that look seemed to ignite the fire of creativity in everyone's heart.

Young designer Xiao Zhang excitedly stood up, pointed to a design on the screen, and said, "Mr. Mu, look at this! We've designed an immersive historical and cultural district, modeled after Chang'an in the Tang Dynasty, and created a Suzaku Street. Here, consumers can wear period costumes and stroll along the quaint streets, with bluestone slabs underfoot and shops on both sides modeled after Tang Dynasty architectural styles, with flying eaves, brackets, carved beams and painted buildings, exuding a sense of simplicity and elegance. The shops sell traditional folk handicrafts, such as exquisite paper-cuts, lifelike dough figurines, and special delicacies, such as steaming hot mutton soup buns and sweet and soft osmanthus cakes. We will also arrange for folk artists to perform traditional skills such as paper-cutting and sugar painting. Consumers can watch up close and even participate in the production themselves, making them feel like they have traveled back to the Tang Dynasty and experienced the charm of the ancient bustling market firsthand." Xiao Zhang gestured as he spoke, his eyes flashing with excitement, as if he could already see the scene of consumers happily playing in the district.

Other designers also showcased their creativity. Some proposed building a virtual reality art exhibition space. Consumers, by putting on VR equipment, can instantly find themselves in a world-renowned art hall, appreciating the works of masters such as Van Gogh and Leonardo da Vinci in an immersive way. They can also interact with the works through gestures, voice and other means to understand the stories behind the works. Some conceived a cultural space with a future science fiction theme, integrating elements such as artificial intelligence and light and shadow art. When consumers walk into it, it is as if they have stepped into the future world. Various technological installation art installations are dazzling, and they can also participate in interactive experiences such as simulated interstellar exploration, bringing consumers an unprecedented technological and cultural experience.

However, Director Li, the head of the design team, expressed concerns: "Mr. Mu, although our ideas are fantastic, the cost of creating innovative cultural consumption scenarios is extremely high. The design costs alone require a significant investment, as we need to hire professional cultural consultants and historical experts to ensure the cultural accuracy and professionalism of the scenarios. These experts' consulting fees are not cheap, and their time is valuable, requiring careful coordination. Construction costs are even higher. Creating an immersive historical and cultural district requires highly accurate architectural restoration and scene layout, from the selection of every brick and tile to every decorative detail. Introducing modern technologies like virtual reality also requires the purchase of expensive equipment and software. For example, a high-end VR device and supporting software can cost tens of thousands of yuan. Moreover, we are currently unsure whether these investments will yield the expected market returns. According to market research, while consumers have some interest in novel cultural consumption scenarios, their willingness to pay for them is limited, which makes our profit prospects uncertain. Preliminary estimates indicate that the initial investment for the entire project will reach [X] million yuan, while market feedback suggests the projected revenue may be around [X] million yuan. This significant gap between income and expenditure puts considerable financial pressure on the company."

Mu Yang pondered for a moment and said, "Director Li, your concerns are well-founded. We can't just focus on immediate costs; we need to consider the long term. If these innovative cultural consumption scenarios are successful, they will bring significant brand value and market competitiveness to the company. We can focus more on cost control, such as optimizing the design process, improving design efficiency, and reducing unnecessary design modifications. We can establish a design review mechanism to thoroughly discuss the design process early in the design process to ensure the accuracy of the design direction and avoid major changes later. Regarding construction, we can select cost-effective construction teams through bidding, and negotiate with suppliers for more favorable prices for equipment and materials. We can compare prices with multiple suppliers, leveraging market competition to lower prices, and even sign long-term cooperation agreements to obtain even greater discounts. Regarding market returns, we need to conduct precise market positioning and formulate marketing strategies, offering differentiated packages for different consumer groups to increase their willingness to pay. For example, for students, we can offer affordable student packages that include tickets and some experience programs; for families, we can design family packages with more discounts and exclusive services."

Leaving the design studio, Mu Yang arrived at the physical cultural consumption venue. It was a bustling scene, with construction workers busy moving materials, erecting building frames, and installing decorative components. The hum of machinery and the sounds of shouting intertwined. Staff members of the physical cultural consumption venue shuttled around, wearing hard hats and holding construction drawings, meticulously monitoring progress and quality, ensuring meticulous construction and layout according to the design plan.

"Manager Zhao, how is the current construction progress?" Mu Yang asked Manager Zhao of the physical cultural consumption venue, his eyes patrolling the construction site, paying attention to every detail.

Manager Zhao reported seriously: "Mr. Mu, the construction is proceeding in an orderly manner. We are strictly following the design plan and strive to restore every detail. At present, the main building of Zhuque Street has been basically completed, and interior decoration and scene layout are underway. However, in the operation of the physical venue, we are facing competitive conflicts with similar venues in the surrounding area. Several similar cultural consumption venues have been opened nearby, and they are also attracting the attention of consumers. Some of them attract customers with low-price strategies, while others invest a lot of money in publicity and promotion, which poses a certain threat to our market share. How can we highlight our characteristics and attract more consumers?" Manager Zhao had a hint of worry on his face, looking forward to Mu Yang's instructions.

After some thought, Mu Yang said, "We must give full play to the uniqueness and innovation of our scenes. For example, in terms of service, we must strive for excellence. We will equip professional service personnel to provide consumers with thoughtful guidance and services. In the immersive historical and cultural blocks, we will arrange professional tour guides to explain the history and culture of the Tang Dynasty to consumers, so that consumers can not only experience the fun of the scene but also learn knowledge. Tour guides must undergo rigorous training and must not only be familiar with historical and cultural knowledge, but also have good communication skills and service awareness. At the same time, we must strengthen market promotion and promote our unique scenes and services through a combination of online and offline methods to increase our visibility and reputation. Online, we will use social media and short video platforms for promotion, and produce exquisite promotional videos and pictures to attract users' attention. Offline, we will distribute flyers and hold events in places with large traffic, such as shopping malls, schools, and communities, to increase brand exposure."

Meanwhile, the operators of the online cultural consumption platform are also working intensively. They are testing the platform's interactive features, such as online reservations, virtual tours, and social sharing, to ensure platform stability and a smooth user experience. In the operations office, staff sit at their computers, staring intently at the screens, their fingers rapidly tapping away on the keyboards, constantly debugging the platform's various functions.

Mu Yang visited the operations office of the online cultural consumption platform and spoke with the staff: "Thank you for your hard work. The online platform is an important channel for us to connect with consumers. It must be convenient, interesting, and interactive. This is related to the success or failure of our entire cultural consumption scene innovation project. Everyone must go all out."

Manager Sun, the head of operations, said: "Mr. Mu, we are working hard to optimize the platform functions. However, the competition between online platforms and other cultural consumption platforms in terms of user traffic and resources is also obvious. At present, there are some mature cultural consumption platforms in the market. They have a large number of users and rich resources. It is not easy for us to stand out in the competition. How to attract more users and increase user stickiness is the main problem we face." Manager Sun frowned and expressed his concerns.

Mu Yang responded: "We need to highlight the platform's unique features, such as our virtual tour function, which should be more vivid and realistic, so that users can have a comprehensive understanding of the scene before arriving at the physical venue. We can use 3D modeling and panoramic shooting technology to create realistic virtual scenes, making users feel immersive. At the same time, we will strengthen the development of social sharing functions, encourage users to share their experiences, and attract more users through word-of-mouth. We can set up a sharing reward mechanism, so that users can earn points after sharing, and the points can be redeemed for gifts or coupons. We can also cooperate with other platforms to achieve resource sharing and expand the user base. For example, cooperate with travel platforms to incorporate our cultural consumption scenarios into travel route recommendations to attract more tourists."

In the process of creating innovative cultural consumption scenarios, the differences and conflicts between traditional cultural consumption models and innovative cultural consumption scenarios in terms of concepts and experiences have gradually emerged. Some traditional cultural consumers have expressed that, "While these innovative cultural consumption scenarios are novel, they feel a bit gimmicky and not as substantial as traditional cultural consumption methods. Traditional cultural consumption, such as visiting museums and quietly appreciating cultural relics, allows people to experience the cultural essence more deeply."

Mu Yang responded: "Traditional cultural consumption models have their own unique charm, but innovating cultural consumption scenarios is to adapt to the development of the times and the changing needs of consumers. We are not trying to replace tradition, but to innovate and expand on the basis of tradition. For example, in the immersive historical and cultural blocks, we have retained traditional folk cultural elements, but use innovative methods to allow consumers to experience and feel them more deeply. We have set up a traditional craft experience area, allowing consumers to make traditional handicrafts by hand. This hands-on participation method can help them more deeply understand the charm of traditional culture. We hope to meet the needs of different consumers and allow more people to participate in cultural consumption."

Muyang also faced challenges due to the varying acceptance and preferences of different consumer groups for various cultural consumption scenarios. Young consumers were more interested in virtual reality and technologically advanced cultural experiences. They sought novel and exciting experiences and enjoyed sharing their unique experiences on social media platforms. Meanwhile, middle-aged and older consumers preferred traditional cultural experiences, focusing on cultural connotations and historical heritage, and possessing a deep emotional connection to traditional culture.

To address this situation, Muyang has developed a differentiated marketing strategy. For younger consumers, the company promotes its products through social media and short video platforms, hosting online interactive activities such as online creative challenges to encourage them to unleash their creativity and design works related to cultural scenes, thereby attracting their attention. For middle-aged and older consumers, the company emphasizes the cultural connotations and traditional elements of cultural scenes through traditional media and community outreach, and organizes cultural lectures and traditional art performances to increase their acceptance.

After intense preparation and hard work, the cultural company's innovative cultural consumption experience finally launched online. On the opening day of the immersive historical and cultural district, a large crowd surged. Consumers dressed in period costumes wandered the streets, savoring delicious food and enjoying traditional performances, their faces brimming with excitement and curiosity. The online cultural consumption platform also welcomed a large number of users. The virtual tour function allowed users to experience the charm of cultural venues from home, and the social sharing function promoted widespread dissemination of user experiences. Many users shared photos and reflections of their visits on the platform, attracting even more people to experience it.

"Mr. Mu, it's so popular! Our cultural consumption scene has been warmly welcomed by consumers, and online reservations have been scheduled for a month later." Manager Zhao reported to Mu Yang excitedly with a proud smile on his face.

Mu Yang looked at the bustling scene and the ever-growing user data on the platform, his heart filled with joy: "This is the result of everyone's joint efforts. Seeing the enthusiastic participation of consumers, I am confident that the cultural company's business will continue to prosper. We must continue to innovate and constantly launch new cultural consumption scenarios to meet the increasingly diverse needs of consumers. In the future, we will also explore more innovative models that integrate culture and technology to ensure that the cultural company always stays at the forefront of the industry."

In the days to come, Mu Yang will lead the cultural company to continue exploring and advancing in the field of innovation in cultural consumption scenarios, injecting new vitality into the development of the cultural industry and creating more cultural consumption miracles.