From an abandoned girl to a wealthy lady

Chapter 88 The key to success: innovation and market success

Wen Nuan stared at the familiar figure in the photo, her heart feeling as if it were being tightly grasped by an invisible hand.

Her mentor, Professor Sun, who helped and encouraged her when she was at her lowest point, was standing at the door of a competitor's company.

Is it...

It's him?

Wen Nuan took a deep breath and suppressed her chaotic thoughts. Now was not the time to be sentimental. She had to find out the truth of the matter as soon as possible.

After Mo Han learned the news, he immediately sent someone to investigate the relationship between Professor Sun and the new company.

The investigation results showed that Professor Sun did hold an important position in the new company, and the real manipulator behind the company was actually Mr. Wu, Mo Han's biggest competitor in the business world.

Mr. Wu is a sinister and cunning person who will do anything for profit. He has opposed Mo Han many times before.

"It seems that Mr. Wu wants to kill someone with a borrowed knife." A cold light flashed in Mo Han's eyes. He would never let Mr. Wu's conspiracy succeed.

At the same time, Wen Nuan also began to tackle the challenges of the new company.

She carefully studied the new company's marketing strategy and found that although their methods were novel, they had a fatal flaw: lack of brand accumulation.

In order to quickly seize the market, new companies use low-price promotions at all costs. Although this attracts some customers, it will inevitably damage its brand image in the long run.

Wen Nuan acted decisively and decided to leverage the brand strength of the Mo family enterprise to launch more targeted marketing campaigns.

She targets consumers who value quality and brand, and launches a series of high-end customized services based on their needs.

At the same time, she also increased brand promotion efforts, comparing the brand image of Mo's enterprise with that of the new company to highlight the advantages of Mo's enterprise.

This series of measures quickly took effect, and the influence of Mo's enterprise in the new market gradually recovered, and many customers returned to Mo's enterprise.

Seeing that the situation was not good, the new company began to increase its promotional efforts in an attempt to reverse the decline.

But it was too late, their brand image had been damaged and customer trust in them had dropped significantly.

Seeing the new company's market share shrinking, Mr. Wu was furious. He didn't expect Wen Nuan to be able to turn the situation around so quickly.

He slammed the document in his hand onto the table and said through gritted teeth, "Wen Nuan, just wait for me!"

Mo Han looked at the warm and confident smile, his heart filled with pride and love.

He knew that Wen Nuan was no longer the weak and helpless girl, she had grown into a strong woman who could stand on her own.

At this moment, Dr. Zhang hurried into the office and said to Wen Nuan with a serious expression, "Mr. Wen, market analyst Liu has some opinions on the new plan..."

Dr. Zhang adjusted his glasses on the bridge of his nose and said anxiously: "Mr. Wen, market analyst Liu is too optimistic about the market forecast for the new solution. I think with our current R&D capabilities, we can't achieve his expected technical indicators in the short term. I suggest that we concentrate our resources on mastering core technologies first, and then gradually expand the market after the technology matures." Market analyst Liu disagreed. He slammed the table and pointed at the market analysis report and said: "Dr. Zhang, this is typical technical thinking! The market is changing rapidly, and we must seize the initiative! This new market has huge potential. If we are timid and miss the opportunity, it will be difficult to enter in the future!" The two of them were tit-for-tat and neither of them gave in. The atmosphere in the office suddenly became tense.

Wen Nuan listened quietly to the argument between the two, her eyes sharp, as if she could see through everything.

Her slender fingers tapped the table lightly, one by one, steadily and powerfully.

After both of them finished speaking, she slowly spoke, "I've heard both of your opinions. Dr. Zhang's caution and Analyst Liu's aggressiveness are both driven by consideration for the company's interests." She paused, a confident smile playing on her lips. "I have an idea. We can split the new plan into two phases. In the first phase, we'll pool our resources, prioritize the development of core technologies, and conduct pilot projects in a small market to quickly verify market response. In the second phase, based on the pilot results, we'll proceed with technology upgrades and market expansion. This way, we can mitigate technical risks while seizing market opportunities."

The warm solution not only took into account the technical feasibility but also fully considered the market demand, which convinced both Dr. Zhang and market analyst Liu.

The two looked at each other and saw admiration in each other's eyes.

Dr. Zhang was the first to nod, "Premier Wen's plan is indeed comprehensive. I agree." Market analyst Liu followed suit, saying, "I have no objection either. Let's do it!"

Wen Nuan smiled with satisfaction as she watched the two of them finally reach an agreement.

She picked up her phone and dialed a number: "Hello, Salesman Li, get ready. Tomorrow we'll start the first phase of the pilot program for the new plan..." Before she could finish her words, the office door suddenly opened and Mo Han walked in with a mysterious smile on his face: "Looks like you have good news for me?"

Wen Nuan hung up the phone, with a hint of fatigue between her brows, but more of the joy of success.

The first phase of the pilot program for the new program went unexpectedly smoothly, with extremely enthusiastic customer feedback and a continued increase in orders, even exceeding the most optimistic estimates of Liu Market Analyst.

Even Dr. Zhang, who has always been cautious about new markets, couldn't help but smile.

Mo Han walked to Wen Nuan and held her in his arms lovingly, "Thank you for your hard work, my superwoman." He had noticed that Wen Nuan had been working tirelessly on the new plan and working overtime until late at night every day.

He pulled out an exquisite box from behind his back like a magic trick, "Guess what it is?"

Wen Nuan opened the box curiously, and inside was her favorite rose pastry, emitting an enticing aroma.

"When did you prepare it?" The warm eyes were full of surprise, and the tiredness was swept away, replaced by full of sweetness.

"A secret." Mo Han smiled mysteriously and rubbed her warm hair lovingly. "Eat something to replenish your energy first. We have a more important battle to fight next."

Wen Nuan was enjoying this rare tranquility and sweetness. Suddenly, she seemed to have thought of something and her eyes became deep.

"Wait..." She put down the snack in her hand, walked to the desk, picked up a market analysis report and read it carefully.

After a moment, she raised her head and looked at Mo Han with a determined gaze, "I have a new idea..." She paused, a meaningful smile on her lips, "Perhaps, we can find another way to win this war."

Mo Han looked at the light flashing in Wen Nuan's eyes, and an inexplicable premonition arose in his heart.

He took her warm hand and interlocked their fingers. "What do you want to do?"

Wen Nuan leaned close to Mo Han and whispered a few words in his ear.

After hearing this, Mo Han was stunned for a moment, then a hint of surprise flashed in his eyes. Finally, he raised the corner of his mouth with an appreciative smile, "That's... an interesting idea."

The warm strategy was indeed unexpected.

Instead of pressing on, she extended an olive branch to the new company, inviting them to work together on a brand new project.

As soon as this news came out, it immediately caused an uproar in the industry.

Everyone speculated about Wen Nuan's intentions. Some thought she was at her wit's end and wanted to buy time; others thought she was far-sighted and had other plans.

Even Mo Han was a little surprised, but he chose to trust Wen Nuan's judgment.

When Mr. Wu received the invitation, his first reaction was disdain.

He thought it was a warm delaying tactic, designed to numb himself and then take the opportunity to counterattack.

However, after carefully studying the plan of the cooperation project, he found that the project had broad prospects and if it could succeed, it would bring huge benefits to the company.

Finally, driven by interests, Mr. Wu agreed to cooperate.

After the cooperation project was launched, Wen Nuan and Mr. Wu maintained a harmonious relationship on the surface, but secretly they were wary of each other.

Both sides sent capable teams to take charge of the project and closely monitored each other's movements.

The project progressed smoothly in the early stages, and both parties cooperated happily, as if all previous competition had disappeared.

However, this calm situation did not last long.

Just when the project reached a critical stage, a series of problems began to emerge within the Mo family enterprise.

First, a core technician was accidentally injured, resulting in a delay in the R&D progress; then there was a shortage of important raw materials, and the production line was forced to stop; finally, the team members responsible for the project resigned one after another, and the entire project came to a standstill.

Wen Nuan did not panic in the face of the sudden change.

She calmly analyzed the situation and quickly discovered the root of the problem.

She realized that all this was not accidental, but someone was deliberately sabotaging it behind the scenes.

And this person is most likely...

"It seems that our partner is not as friendly as he seems." Wen Nuan looked at the report in her hand with cold eyes and a meaningful smile on her lips.

Mo Han stood behind her and patted her shoulder gently, "Don't worry, I'll take care of everything."

Wen Nuan turned her head and looked at Mo Han's determined eyes, her heart filled with strength.

She knew that no matter how many difficulties lay ahead, they would face them together and overcome them together.

Just then, there was a knock on the office door. "Come in," Wen Nuan said.

The secretary walked in with a document in her hand, "Mr. Wen, this is the news we just received..." Her voice trembled a little and her face looked a little pale.

Wen Nuan took the document, took a look at it, and her expression suddenly became solemn.

"I know, you go down first."

After the secretary left, Wen Nuan handed the document to Mo Han.

After Mo Han finished reading it, his expression turned ugly.

"It seems that the fun is about to begin." There was a hint of chill in the warm tone.

Mo Han held Wen Nuan's hand tightly, his eyes determined, "We will stick with you till the end."

Suddenly, the phone rang, breaking the silence in the office.

Wen Nuan picked up the phone, glanced at the caller ID, and her expression changed slightly.

"Hey?"

"Mr. Wen, this is bad..." An anxious voice came from the other end of the phone, "Professor Sun..."

The voice on the other end of the phone suddenly stopped...