From an abandoned girl to a wealthy lady

Chapter 86: Initial Strategy: Breaking Low-Price Dumping

The market research report slammed heavily on the conference table like cold reality.

The bright red digital curve dropped sharply, glaringly indicating the shrinking share of the Mo family enterprise in the new market.

The low-price dumping strategy of competitor Mr. Wu spread rapidly like a virus, eroding the market that the Mo family had worked hard to cultivate.

Salesman Li lowered his head in frustration, muttering to himself, "At this rate, we have no chance of winning..." Market analyst Liu frowned, pushing his glasses up. His tone was calm yet tinged with worry, "Mr. Wu is clearly planning a price war. Our profit margins will be severely squeezed." Dr. Zhang shook his head repeatedly, "A low-price strategy will lead consumers to mistakenly believe that our products are inferior to our competitors. In the long run, this will be a devastating blow to our brand's technological image."

Wen Nuan took a deep breath, looked around, and said firmly: "We can't just sit there and take a beating!" She placed a carefully prepared plan under the projector, and the screen clearly displayed "Product Portfolio Strategy".

"Instead of competing with competitors on price on a single product, we're better off combining our competitive advantages," Wen Nuan explained clearly, pointing to a chart on the screen. "We bundle our high-margin flagship products with our low-margin but popular entry-level products to create a highly attractive product portfolio."

"This way," Wen Nuan said with confidence, "we can guarantee overall profits, attract customers with popular products, and increase sales of our flagship products. Consumers benefit, and we avoid direct price wars and maintain our brand image."

Mo Han leaned back in his chair, watching Wen Nuan talking with interest, his eyes full of admiration.

He tapped the table and added, "The key to this strategy lies in the proportion of bundling and pricing. We need to find a balance that will attract consumers while ensuring our profits."

Market analyst Liu immediately understood what he was suggesting and started running data simulations on his computer. "I'll immediately calculate based on the market research data and find the best combination."

Hope rekindled in Salesman Li's eyes: "This is a great idea! We can finally fight back!"

Dr. Zhang frowned slightly, hesitating to speak. Finally, he gently pushed his glasses and whispered, "But..."

Dr. Zhang pushed up his glasses, and the lenses reflected a cold light. "I'm still worried that bundling sales will make consumers think we are clearing out unsold products, which will damage the image of high-end products." His tone was a little stubborn, a typical technician's thinking.

Wen Nuan smiled slightly, having expected such resistance.

She opened another report, which contained successful cases of similar product combination strategies in the market in recent years and consumer feedback data.

"The data shows that a reasonable combination strategy will not only not damage the image of high-end products, but will drive an increase in overall sales. Consumers value the ultimate value rather than the price of a single product." She pointed to one of the cases and said, "Look, this brand has increased its sales of high-end products by 30% through bundling." Dr. Zhang looked at the data, his brows gradually relaxed, and he was finally convinced. He had to admit that the market can sometimes explain a problem better than technology.

Mo Han's lips curled up into a barely perceptible smile. He picked up his phone and dialed a number, "Tell everyone to fully cooperate with Wen Nuan's plan, and give priority to all channel resources." After hanging up the phone, he looked at Wen Nuan with a hint of doting in his eyes, "Now, what are you worried about?" Wen Nuan raised her chin confidently, "Everything is ready, only the east wind is missing!" Sales Li and Market Analyst Liu were also eager to try.

After the meeting, an anonymous report appeared on Mr. Wu's desk, detailing the new strategy the Mo family was about to implement...

He slammed the report onto the table. "Mo Han, do you think you can beat me like this?" He picked up the phone and spoke in a gloomy tone, "Expert Sun, we need to change our strategy..."

The warm new strategy was like the first ray of sunshine in spring, quickly dispelling the haze that had shrouded the Mo family's business.

Feedback from the initial pilot markets was surprisingly good. Consumers showed great interest in this bundled sales model, order volume began to steadily increase, and the originally sluggish sales curve gradually became positive.

Salesperson Li's face was filled with joy as he excitedly reported to Wen Nuan, "Sister Wen Nuan, our new strategy is fantastic! Orders have increased by 40% compared to last week!" Market analyst Liu, also holding the latest market data, spoke with a hint of disbelief, "This is even better than we expected! Mr. Wu's low-price dumping strategy has completely failed!"

When Mr. Wu learned about the sales data of the Mo family enterprise, his face became terribly gloomy.

He pounded the table hard and said with gritted teeth: "Damn it! Mo Han, do you think you can defeat me like this? I won't let you succeed!" He immediately contacted Sun Industry Expert to plot a new sabotage plan.

He decided to secretly spread rumors to discredit the quality of Mo's products in an attempt to disrupt the market again.

However, Mr. Wu's little trick had already been noticed by Wen Nuan.

She arranged a public relations team to monitor public opinion in advance and launched a strong counterattack as soon as the rumors appeared.

Not only did she publish the product's quality inspection report, she also cleverly used the evidence of Mr. Wu spreading rumors to expose it to the public.

Mr. Wu's conspiracy not only failed, but also seriously damaged his own reputation and became a laughing stock in the industry.

"Boss Wu, I heard you've been very interested in our company's products lately?" Wen Nuan looked at the sullen-faced Boss Wu with a half-smile, her tone tinged with sarcasm, "Next time you want to do something tricky, remember to do it more cleanly."

Mr. Wu clenched his fists, his nails digging deep into his flesh...

Wen Nuan was cutting steak gracefully in the restaurant in the mall. The light reflected on her exquisite makeup, making her look even more radiant.

Mo Han opposite her had a gentle look in his eyes and a smile on his lips. He looked at her as if he was appreciating a precious work of art.

"You've completely defeated Mr. Wu this time. He's probably still jumping up and down." Mo Han raised his glass and clinked it against the warm cup. "To celebrate, I've prepared a surprise for you tonight."

When she returned home and opened the bedroom door, Wen Nuan was stunned by the scene before her.

The room was dotted with candlelight, rose petals covered the floor, and the air was filled with a faint scent of incense.

The dining table is filled with exquisite dishes and red wine, and the romantic atmosphere is intoxicating.

Mo Han hugged her from behind and whispered in her ear, "Thank you for your hard work, my queen."

Wen Nuan turned around and kissed him gently on the lips. At that moment, all the stress and fatigue disappeared.

The next day, Wen Nuan came to the company, but found that the atmosphere was a little wrong.

Salesman Li's face no longer had the excitement of the past, but instead had a hint of anxiety.

"Sister Wen Nuan, there's a problem in the new market..." he stammered, "The sales of our products there... aren't ideal." Market analyst Liu also came over with a serious expression, "Although we have successfully dealt with Mr. Wu's low-price dumping, we haven't fully grasped the cultural differences and consumption habits in the new market..." Wen Nuan frowned slightly, and she picked up the latest sales report. The bright red numbers on it were as eye-catching as needles.

She realized that this was just the beginning and the real challenge was just beginning...

"It seems," Wen Nuan put down the report, a glint of determination in her eyes, "we need to re-formulate our strategy." She picked up the phone and dialed a number, "Please contact Sun's industry expert..." A low voice came from the other end of the line: "I'm afraid he won't help easily..." Wen Nuan raised a confident smile, "I have a way."