"My idol is indeed an idol. I guess I need to calm down a bit. I hope I can win the cadre election next month. If I win, I will be eligible for further training at the Tianyuan Continent's Giant Whale City headquarters. The resentment there should be even worse than here. I heard that there are not only office workers there, but also college students who work in the morning. It is truly a holy land for my evil cultivation."

After saying this, Jiuyou Immortal Lord turned around and walked into the office building.

On the other side, Lin Ye returned to his office after inspecting the Sihai Building with the six immortal kings.

After entering the office, the seven people sat down in order of priority. Lin Ye was the host and the six immortal kings were guests.

"The Immortal Lords have just come all the way here, and you should have all seen that our Sihai Pavilion's businesses now involve all walks of life, with a wide variety of business formats, but in fact, they all cannot escape the necessities of life, including food, clothing, housing, transportation, and entertainment."

"Whether mortals, cultivators, or immortals, everyone has needs, and these needs can be divided into two levels: physiological and psychological."

"If we break it down further, psychological needs can be divided into safety needs, love and belonging needs, respect needs, and self-actualization needs."

After hearing Lin Ye's words, the six immortal kings present immediately showed an expression of confusion on their faces.

Perhaps he had already anticipated that several people would not understand, so Lin Ye casually pulled out a small blackboard from the side, wrote down several major needs on it, and drew a pyramid diagram to sort the major needs.

Physiological needs are at the bottom and self-actualization is at the top.

"No one, even a Daluo Jinxian, can completely escape these needs. If there are needs, there will be dissatisfaction. Just like a mortal, their initial needs may just be to have enough food and clothing, but when they become immortal cultivators, they may feel uneasy because of the unstable environment of the immortal cultivation world. At this time, their greatest need is security."

"So how do we solve this problem? Is there any Immortal Lord who can give us an answer?"

After hearing Lin Ye's question, the six immortal monarchs present pondered for a moment. Finally, Taotie, one of the six, replied with a hint of uncertainty: "I think it should be to work hard to improve my own strength, acquire more powerful skills, and possess more powerful magic weapons."

"Yes, you are right. Most cultivators will choose to increase their sense of security by improving their strength. So at this stage, you can earn their spirit stones by selling skills, elixirs, and magic tools. This was the case in the Tianyuan Continent in the past. So why are skills, elixirs, and magic tools not selling well in the Tianyuan Continent now?"

Lin Ye continued to ask.

"Because the security in Tianyuan Continent is getting better and better, no one needs to fight and kill to compete for resources anymore. They no longer have any security needs."

At this moment, a sound suddenly came from outside the door. Under the gaze of everyone, Changliu Immortal Lord walked in from outside with a smile on his face.

"President, I heard that Daoist Fellow Black Tiger and his companions were here, so I thought I'd come and see them. I didn't expect you to be teaching them. I wonder if I could sit in on the class."

"What's wrong with that? Lord Changliu, please take a seat."

Soon, there was another immortal king in Lin Ye’s small classroom.

Lin Ye continued to speak at this time.

"Once their security needs are met, the next thing they need is love and belonging. They crave romance, family, friendship, and social interaction. Therefore, during this period, the marriage rate in Tianyuan Continent has skyrocketed, and the number of newborns is also increasing. At this stage, you only need to meet their needs in these areas to earn their spirit stones."

At this time, the seven immortals had each taken out their mobile phones and started recording video and audio.

In their opinion, what Lin Ye said was more useful than preaching.

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