In the era of fetal wear, she became the first socialite in Hong Kong
Chapter 387 Price reduction
The yacht, breaking through the silver-like moonlight, rode the wind back, the sound of the waves accompanied by the music emanating from the casino. The moon hung high in the sky, bright and flawless, while the world's extravagance and decadence were all an illusion.
Fu Ziyan leaned on a deck chair to bask in the moonlight, her eyes following the night sky, gazing at the brightly lit casino in the distance. She curved her lips and sighed softly, then laughed at herself for having nothing better to do and being emo late at night.
Get off the yacht at the pier and take a car home.
As soon as I got home, Mu Mu came up to me and reported: "Miss, Miss Lin called to arrange a meeting with you."
"Okay." Fu Ziyan secretly praised Lin Baitong, saying that he was quite fast.
In fact, Lin Baitong was not only quick, but also did a great job in convincing her.
Unlike the day of the gambling king's birthday party when he only spoke earnestly, when they met again, Lin Baitong brought his secretary assistant and financial staff to show her the actual data.
Lin Baitong said frankly at the beginning: "I know that my boutique is too small compared to Yuanxi Hotel. If Ms. Fu is willing, why don't we start the trial operation from the Xiangjiang store."
"This is an overlapping bubble chart I drew based on the customer structure of the Xiangjiang Yuanxi Hotel and the customer profile of GORGEOUS." Lin Baitong opened the first document. "Please take a look, Mr. Fu. The high-net-worth customers of the boutique highly overlap with the hotel's target customer base. Among our VIP customers, %..."
The positioning of customer group overlap is the core of persuasion in this meeting. Lin Baitong slowed down his speech and looked at Fu Ziyan carefully, trying to extract Miss Fu's attitude from the changes in her expression.
Unfortunately...Fu Ziyan smiled calmly from beginning to end, with no movement in the corners of her eyebrows or lips.
Lin Baitong tightened her left hand, which was clenched on her knees, to hide the sweat on her palm. She sighed in her heart, as expected of the eldest daughter of the Fu family who took over the Yuanxi Hotel right after graduation. There was no sign of her attitude during the business negotiations. She was just showing off her skills.
But this was also expected. How could she, who only tried to open a store after she became an adult, compare with the heir who had been exposed to business affairs at the age of nine under the careful guidance and teaching by her father?
She took a deep breath and encouraged herself: "Lin Baitong, don't be afraid. You have done your best to prepare!"
"The above is about the overlap in customer groups. Secondly, GORGEOUS is the exclusive distributor in Southeast Asia. Our store introduces niche emerging brands from Europe and the United States. We adapt to local conditions in several branches and increase collaborations with local designers. Each branch maintains a consistent product refresh rate..."
After Lin Baitong demonstrated the fashion of GORGEOUS, he took out the file data such as annual/quarterly turnover growth rate, average customer order rate, member repurchase rate, and used this as a benchmark to predict the future cooperation data of Xiangjiang Yuanxi Hotel.
She calmly displayed the information she had prepared in advance, smiling and looking directly at Fu Ziyan: "These are all analysis materials based on the Xiangjiang Yuanxi Hotel. What do you think, Mr. Fu?"
To be fair, Fu Ziyan thought it was good.
GORGEOUS already has a branch in Kowloon that's performing well. Lin Baitong's analysis isn't groundless speculation, but rather a prediction backed by data. This prediction aligns perfectly with her desire to introduce boutiques to boost non-room revenue.
However, in negotiations, lowering prices is the norm.
Fu Ziyan glanced at the almost empty water cup to the upper right of Lin Baitong, and the kettle on the table whose horizontal level did not match the usual scale. She knew that Lin Baitong's calmness was just a pretense.
She is nervous.
I was so nervous that I subconsciously drank water to calm down before even seeing her.
Fu Ziyan smiled elegantly, "Ms. Lin's data and customer profile analysis really impressed me, but as a hotel operator, I'm more concerned about the ability to accurately translate these advantages into actual benefits."
"Your forecasts for future data are extrapolated based on existing store data, but you should also be aware that hotel guests' shopping behavior differs from that of independent stores. Do you have historical data on collaborations with other enclosed spaces?"
According to her investigation, Lin Baitong has her own persistence and only borrows the power when necessary, and does not rely on her boyfriend like a dodder.
While she leveraged Xiang Jiaqi's connections to establish a foothold in the local area when opening a branch of her boutique, this was only to protect her branch from being bullied by local tyrants. Furthermore, GORGEOUS's actual operations did not rely on Xiang Jiaqi's assets. Even though Xiang Jiaqi owned a casino, she did not collaborate with him to reap the easy profits.
Fu Ziyan admires Lin Baitong for this, but it does not prevent her from attacking GORGEOUS's weaknesses in order to lower the price.
Lin Baitong was silent. What Mr. Fu said was indeed GORGEOUS's weakness. With the current data, she had no way to refute it.
Before Lin Baitong could even mentally formulate another plan, Fu Ziyan pressed him again, "I appreciate GORGEOUS's unique fashion style and the overlap between its target customer base. However, this is my first time introducing retail into a hotel. There are platform construction costs, customer flow guidance costs, and management adjustments. Especially now with the Hong Kong dollar fluctuating, new investments require careful evaluation."
She paused, and out of the corner of her eye she saw Lin Baitong's left hand twitch slightly. She smiled gently and changed the subject, "So, to show the hotel's sincerity and to reduce the risks for both parties, how about we adopt a more flexible 'low guarantee and tiered profit sharing model'?"
"We'll set a minimum rent in advance. If sales exceed a certain threshold, the hotel's share will increase. I know that most of a boutique's cash flow is tied up in the merchandise, so this will also reduce your cash flow pressure to a certain extent, making it a win-win for both of us."
Fu Ziyan packaged "price reduction" as "sharing risks" with a smile. Knowing that Lin Baitong would not agree easily, she smiled and painted a rosy picture for her.
"Beyond the obvious profits in commercial terms, I believe the long-term value of this partnership far outweighs the short-term gains for Ms. Lin. I'm very optimistic about GORGEOUS's fashion sense, but even the best brands need a platform to showcase themselves. In today's global market, even the saying "good wine needs no bush" is deceptive. Without someone to guide the way, how can the aroma of wine reach the masses?"
"Yuanxi Hotels are all over the world. Although we are only discussing cooperation with the Hong Kong branch now, as long as the cooperation goes smoothly, it is only a matter of time before we can expand into Southeast Asia and even Asia. GORGEOUS needs the platform and brand endorsement of Yuanxi Hotels."
The pie is big, but Lin Baitong did not get lost in it. She quickly came to her senses and realized that the fact that President Fu could lower the price showed that she was interested in cooperation, so she should also put forward conditions!
"Talking about long-term future value is all empty talk. Don't worry, Mr. Fu will laugh at you. I come from a modest family and have always focused on practical benefits. I wonder what benefits Yuanxi Hotel can bring to GORGEOUS right now?"
The fact that she was able to put forward conditions meant she was interested. She had been trying to lower the price today. Fu Ziyan nodded calmly, "I'll have the hotel's marketing department cooperate with you in all-round publicity."
Although GORGEOUS also opened a branch in Kowloon, its customer flow is obviously not as large as that of Yuan Xi Hotel.
Lin Baitong negotiated a deal: "Miss Fu owns a newspaper company. Can you bring GORGEOUS with you when promoting it?"
Yanxin Newspaper Company is also one of the top newspaper companies in Hong Kong. The advertising fees are not low, especially for the homepage. In addition, you need connections to get an advertisement on the homepage.
Ms. Fu will certainly not be stingy with the main cover advertising for the property under her name. It is a great thing that GORGEOUS can take advantage of this opportunity.
Fu Ziyan nodded: "Of course."
In fact, in addition to the product brochures displayed in the guest rooms, as the first retail store introduced by Yuanxi Hotel, it would also be advertised in the newspaper. She had not pointed it out earlier in order to set conditions for Lin Baitong. Business negotiations always require some immediate benefits.
"Then I wish us a pleasant cooperation." Lin Baitong smiled and extended his hand.
Of course she knew that Mr. Fu was trying to lower the price, but the current conditions were indeed not a bad deal for her. As long as the Hong Kong store did well, GORGEOUS could become famous in Southeast Asia with the help of this favorable trend, rather than being known in such a small circle as it is now.
"It's a pleasure working with you!" Fu Ziyan smiled and took Lin Baitong's hand and shook it. "I'll have someone follow up on the signing of the subsequent contract."
Lin Baitong responded with a smile. She knew in her heart that a busy man like Mr. Fu would never follow up on this matter personally. The reason why he came to discuss this matter in person was probably because of the hotel's first retail store, and perhaps also because she was Xiang Jiaqi's girlfriend of many years.
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