Daming: Grandpa Emperor, please get up and sit on my throne!

"Coal is something that cannot be used."

"Sometimes, the inherent perceptions in people's minds are as unshakable as a mountain, so I want to make everyone understand as quickly as possible that this batch of anthracite is different from ordinary coal..."

"It requires a sensational, focused event."

Listening to Zhu Yunhuan's words, Song Zhong and Ma Sanbao each thought about it and nodded as if they understood.

Zhu Yunhuan continued, "This is what's called a press conference. In the name of the court, we gather as many people as possible to introduce, explain, and demonstrate something new and beyond their existing knowledge."

"I saw the effect of this thing with my own eyes..."

"Many so-called fixed perceptions are more easily broken, and the occurrence of such a landmark, focal event also makes it easier for people to discuss and spread the news in a short period of time."

"Compared to a one-time, memorable event, the subtle spread of information leaves a deeper impression."

This is why later products like to hold press conferences.

Even in the 21st century, with its information explosion and astonishing speed of dissemination, the launch of a product may remain unknown if it is not accompanied by appropriate publicity and marketing, not to mention the ancient times when information was blocked.

At this time, it is necessary to use some modern technology and hard work.

At this point, Song Zhong and Ma Sanbao both showed a look of sudden enlightenment on their faces, their eyes widening with curiosity. "Your Majesty, what you said... I have never heard of it in any classics, historical collections, ancient books, or even miscellaneous essays, but it sounds... very reasonable!"

Song Zhong nodded, feeling it made sense, and said respectfully, "Your Majesty is truly far-sighted! I only thought that anthracite would be cheap and easy to use, and would definitely be very popular, but I never considered this aspect."

Zhu Yunhuan said indifferently: "It is most appropriate to let Sanbao do this. Everyone in the court knows that you are the person I trust the most now. You can best represent me in doing this."

Only then did Ma Sanbao understand why Zhu Yunhuan called him.

He immediately said excitedly: "Your Majesty, rest assured. I will handle this matter for you!"

Ma Sanbao was always reliable. Zhu Yunhuan nodded and said, "Regarding the imperial decree on the sale of anthracite, you will also announce it at the press conference: in the Yingtian Prefecture area, households within the Industrial Bureau's spinning and material collection area will receive free distribution according to their ration quota and household registration information. Those outside the Industrial Bureau's spinning and material collection area will have to use previously released cheap cloth as proof of purchase, according to the court's price and quantity limits."

Ma Sanbao frowned, his eyes serious, earnest and determined: "I understand...!"

He pondered for a moment before asking, "May I ask, Your Majesty...when will the date for this 'press conference' be set?"

Zhu Yunhuan raised his eyebrows: "In two days."

"The first step in holding a press conference is to let enough people know about it and let them listen to you introduce and explain the new product at the same time. This requires a certain amount of communication time."

"Also, the new issue of the newspaper will be released in two days. I will ask Second Sister to temporarily add this part of the content to this issue."

The press conference is a means.

Newspapers are the further publicity that follows, just like the trending searches that people would continue to buy after the launch of mobile phones and cars in the 21st century.

Fortunately, the newspaper has been in operation for such a long time.

Its influence and recognition have spread to all parts of the country, and those small actions of reselling the first-hand newspaper content of Yingtian Prefecture were all tacitly approved by Zhu Yunhuan, in order to increase the speed of dissemination.

Song Zhong and Ma Sanbao exchanged respectful glances and said in unison, "Your Majesty is wise and intelligent! Your humble servants are in awe!"