The President's Tender Trap

As the product design process progressed, the team realized that relying solely on internal discussions and market research might not fully address user needs. To ensure that the new product was not only functionally relevant but also truly aligned with user habits, the team decided to invite selected customers to participate in the design process to gather more practical needs and feedback.

During a team meeting, Su Wan brought up the idea. "I think it's a great idea to involve customers in our design process. By communicating directly with users, we can gain a clearer understanding of their needs and expectations. This not only helps us refine our designs but also strengthens customer engagement with the product."

"I completely agree," Wang Cong nodded in agreement, his face lit with excitement. "In previous research, we collected some customer feedback, but it was often one-sided. Through in-depth communication with customers, we can obtain more specific and targeted suggestions."

"We can select customers who are familiar with our products and have experience using them as representatives for the design process," Lu Ming added, a thoughtful glint in his eyes. "This ensures that the feedback we receive is valuable, and also allows customers to feel that their opinions are valued."

"I suggest we use a questionnaire to identify clients willing to participate in the design process," Li Jing suggested, her tone firm. "We can introduce our design approach to them and solicit their opinions and suggestions."

"That's a great idea!" Su Wan agreed, her eyes gleaming with anticipation. "We can start by drafting a preliminary questionnaire to ensure it covers all the areas we're concerned about, including functional requirements, operating habits, and visual design."

After discussion, the team decided to develop a detailed questionnaire covering customers' experience with existing products, their expectations for new product features, and their opinions on interface design. Once the questionnaire is completed, the team will send it to customers via email and social media, inviting them to participate in the product design process.

After a few days, the questionnaire received positive feedback, with many customers expressing their willingness to participate and offering valuable suggestions. The team then screened a number of representative customers and arranged face-to-face interviews with them to further explore their user experiences and needs.

During a customer interview, Su Wan sat at a conference table with several invited customers. The atmosphere was relaxed and friendly. "Thank you all for joining us today. We hope to use your feedback to optimize our new product designs."

"We're very much looking forward to providing you with practical feedback," one of the customers, Ms. Zhang, responded with a smile, her eyes gleaming with anticipation. "We've been using your products and have some thoughts and suggestions that we hope will help you improve."

“Please feel free to share your ideas. We value the opinions of every customer,” Wang Cong encouraged, his tone sincere.

Ms. Zhang first expressed her opinion: "I think your product is already very powerful in terms of functionality, but there is still room for improvement in user experience. For example, the operation steps of some functions are rather cumbersome. I hope to simplify them and reduce unnecessary clicks."

"That's a great suggestion! We'll consider how to optimize the operating process so that users can complete tasks faster." Lu Ming responded quickly, a thoughtful glint in his eyes.

Another customer, Mr. Li, added, "I completely agree with Ms. Zhang's point of view. In addition, I hope to be able to add some personalized settings, such as adjusting the interface layout according to my usage habits, which would make me feel more convenient."

"Personalized design is indeed an important demand of modern users." Wang Cong carefully noted the feedback, his tone revealing approval. "We will take this into consideration when designing to ensure that users can customize their experience."

In the subsequent discussion, the team actively interacted with the client, who spoke freely and offered many practical suggestions, including opinions on product colors, icon design, and functional modules. The team members listened carefully and promptly recorded every valuable opinion.

"I hope your product can support more devices and platforms, such as seamless switching between mobile and desktop," said another customer, Ms. Wang. "Nowadays, many people use their phones and computers for work, and being able to operate across platforms would greatly enhance my user experience."

"This suggestion is very important. We will consider cross-platform compatibility in feature design," Lu Ming responded earnestly, his eyes gleaming with admiration. "Allowing users to seamlessly switch between different devices will truly enhance the overall user experience."

"Also, I suggest that after the product launch, you establish a user feedback channel so we can promptly report any issues or suggestions we encounter," Ms. Zhang added, her tone brimming with anticipation. "This will help you iterate your product faster."

"We'll consider adding a feedback feature to our product to ensure that users' opinions are conveyed to us promptly," Su Wan nodded in agreement, her eyes gleaming with conviction. "This will help us continuously optimize our product and better meet customer needs."

As the discussions deepened, the interaction between the team and the customers became increasingly harmonious. The customers expressed their anticipation for the new product and hoped to see their suggestions implemented.

"Thank you very much for your participation and feedback today. Your opinions are invaluable to us," Su Wan concluded at the end of the meeting, a grateful smile on her face. "We will carefully analyze your suggestions and incorporate them into the design."

After the meeting, the team discussed the client's feedback and gradually formed a clear direction for improvement. Wang Cong and Lu Ming were responsible for documenting the client's suggestions to provide reference for subsequent designs.

"Through this customer-involved design process, we not only collected valuable feedback but also strengthened our connection with customers," Wang Cong said as he sorted through documents, his eyes gleaming with confidence. "This interaction will help us maintain close contact with the market in future product iterations."

"We should continue this customer engagement mechanism and invite customers for in-depth discussions from time to time," Lu Ming added, his tone hinting at anticipation. "This will ensure our products always meet market demand and enhance customer satisfaction."

In the days that followed, the team continued to analyze and integrate customer feedback, gradually optimizing the product design. Every member actively participated to ensure that the new product achieved optimal functionality, user experience, and visual design.

"We need to regularly review customer feedback to ensure our design direction aligns with their needs," Su Wan emphasized during a meeting, her eyes gleaming with conviction. "Only in this way can we ensure the success of our products in the market."

As the design process progresses, the team interacts more frequently with clients. Team members focus not only on product functionality and design, but also on the user experience, striving to ensure every client's voice is heard.

"I believe that as long as we continue to maintain such a customer participation mechanism, our products will definitely receive a good response in the market." Wang Cong said at a summary meeting with a confident smile on his face.

"Indeed, customer feedback will be our driving force for continuous progress," Lu Ming added, his tone resonating with determination. "In the future, we will continue to work with our customers to meet more challenges and opportunities together."

Throughout this process, the team not only made significant progress in product design but also built deep trust with customers through their interactions. Going forward, they will continue to work together towards a common goal and embrace more challenges and opportunities.