The President's Tender Trap
Chapter 247 Customer Expectations
The success of a client meeting hinges not only on the team's preparation but also on the client's expectations and needs. Zhou Qiang is well aware of this, so immediately after the meeting, he assigned team members to contact each of the participating clients to understand their expectations for the meeting and the feedback they would like to receive.
"Everyone, we need to have a detailed conversation with all the participating clients to understand their needs and expectations," Zhou Qiang said at the team meeting, his eyes gleaming with determination. "This will not only help us fine-tune our presentation content, but also make our clients feel valued."
"I am responsible for contacting previous customers, especially those companies that have already used our products." Li Jing spoke first. She is in charge of marketing and customer relations. She has a lot of contact with customers and has a deep understanding of their needs.
"I'll contact some new customers to understand their expectations," Lu Ming continued, his voice tinged with excitement. "New customers may not know much about our products, and understanding their expectations will help us better showcase our strengths."
"I'm responsible for organizing customer feedback and ensuring everyone's voice is heard," Su Wan added. She has always paid close attention to the customer experience, believing that only by truly understanding customer needs can success in product design and improvement be achieved.
Zhou Qiang nodded, confirming everyone's division of labor. "Then, start contacting clients as soon as possible. Everyone will share their findings at tomorrow's briefing."
After the meeting, Li Jing quickly began making calls to the clients she was responsible for. During the calls, she warmly greeted each client and asked about their expectations for the upcoming meeting and the feedback they would like to receive.
"Hello, Mr. Zhang! I'm Li Jing, from our company's marketing department," she said with a smile. "We're about to hold a client meeting. I'd like to know your expectations for the meeting. What would you like to see?"
"Hello, Li Jing! I'm looking forward to hearing your detailed introduction to your new product," said Mr. Zhang, speaking excitedly from the other end of the line. "We've encountered some problems with your old product and would like to know if the new product can solve them."
"Thank you very much for your feedback, Mr. Zhang! We will focus on showcasing the features of the new products at the meeting, especially the improvements to the issues you mentioned." Li Jing took notes carefully.
After the call, Li Jing felt a heavy responsibility for the meeting. The client's anticipation for the new product made her focus even more on the presentation, hoping to surprise the client.
Meanwhile, Lu Ming was also communicating with new customers to understand their product expectations. "Hello, Manager Li! I'm Lu Ming, responsible for technical support," he said enthusiastically over the phone. "We're having a customer meeting soon, and I'd like to understand your expectations for our products. Do you have any specific requests?"
"Hello, Manager Lu! We are very interested in your products, but before making a choice, we hope to learn more about user experience and technical support." Manager Li replied with seriousness in his voice.
"I understand. We will introduce our technological advantages in detail at the meeting, and also showcase our efforts in user experience." Lu Ming secretly took note of this information and decided to emphasize these key points in the meeting.
At the same time, Su Wan used emails to contact clients, expressing her appreciation for them and asking about their expectations for the upcoming meeting.
"Dear Mr. Wang, hello! I am Su Wan, responsible for product design. We are about to hold a customer meeting and hope to hear your expectations and suggestions for our products." She wrote in the email.
Mr. Wang quickly replied to her email: "Hello, Su Wan! I look forward to seeing your new ideas on product design at the meeting, especially whether you can add some personalized features."
Su Wan was secretly delighted by the feedback. Customers' expectations for personalized features strengthened her design philosophy, and she began to consider how to incorporate customer suggestions into her new product.
After a full day of communication, the team members returned to the conference room to report their findings. Zhou Qiang sat at the conference table, ready to listen to everyone's feedback.
"I've communicated with several old customers, and their expectations for the new products mainly focus on resolving issues with the old products," Li Jing said. "For example, they hope the new products will have significant improvements in performance and stability, as well as more features and a better user experience."
"I also contacted some new customers. They were generally interested in our products but wanted to know more about user experience and after-sales support." Lu Ming continued, "This puts forward requirements for our subsequent product presentations, which should emphasize our technological advantages and customer support."
"I received feedback from Mr. Wang. He hopes to see personalized functions and believes that this will be a trend in the future market," Su Wan added.
Zhou Qiang listened carefully to everyone's feedback and pondered in his heart. He knew that customers' expectations were not only for product features, but also for recognition of the team's professionalism and service quality.
"Everyone's feedback is very important, and we need to prepare accordingly during the meeting to address these expectations," Zhou Qiang said. "We can focus on showing how the new product features can solve customers' pain points during the demonstration, while also emphasizing our technical support and after-sales service."
"For personalized functions, we can prepare some cases to let customers see our efforts in this regard," Su Wan suggested.
"Okay, this way we can effectively combine customer expectations with our display content." Zhou Qiang nodded in agreement.
After discussion, the team decided to make customer feedback the core content of the meeting to ensure that every customer can see that the issues they care about are taken care of at the meeting.
"I will be responsible for organizing the client's expectations into a clear presentation outline and ensuring that they are presented one by one during the meeting." Li Jing took the initiative to undertake this task.
"I will also prepare some display materials to ensure that customers can see our technological advantages and the uniqueness of our products." Lu Ming expressed his willingness to assist.
"I will optimize the product design to ensure that the new product leaves a deep impression on customers at the meeting." Su Wan also responded positively.
After some discussion, the team's preparations gradually got on track. Zhou Qiang was very pleased, as he knew that understanding customer expectations was the first step to success.
"Everyone has worked very hard. This meeting is an important opportunity for us to demonstrate our team's strength. I hope everyone can give it their all." Zhou Qiang concluded with a glimmer of hope in his eyes.
As time went by, the team's preparations matured. Everyone was working hard for this client meeting, looking forward to in-depth discussions with the client. Zhou Qiang firmly believed that through this meeting, the team would not only showcase their excellent products but also establish a deeper relationship of trust with the client, leading to smoother future cooperation.
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