Counterattack starts with controlling probability
Chapter 45 Multi-point linkage
If a workman wants to be good, he must first sharpen his weapon.
Based on the current development progress of Xinxing Zhitou, Li Hao adopted the suggestions given by Liu Xia after careful study of dogs and formulated two promotion plans in different directions.
On the one hand, there is public domain traffic, that is, attracting potential users through conventional channels. This is also the only way for every company in the new media era. Moreover, Chen Kai in their team is also proficient in this and can help Li Hao to a certain extent.
On the other hand, through the existing resource network of New Star Investment and Noah Technology, an "internal referral pilot" is carried out - that is, directly reaching related potential customers. As an exclusive plan for Li Hao to exercise his subjective initiative, there is a very broad room for development.
Liu Xia provided Li Hao with a lot of ideas by using her father Liu Fei and Feiyue Media's industry network as an example.
Her thoughts were crystal clear:
"For example, Feiyue Media is well-known in the industry. If we can create some influence in the media circle, it will not only quickly spread the reputation of Xinxing Zhitou, but also penetrate deeper into the industry network."
"Similarly, partners within the company, or leaders of different lines of business, can also start from their own circles and help New Star Investment quickly accumulate positive reviews within a small circle."
"Referrals are basically 'acquaintances.' They have some understanding of Noah Technology's background and know that New Star Investment isn't a new company without foundation. So once they're interested in our products and recognize our strength, we can further attract a wider user base through word of mouth. You can imagine who your referrals are too!"
Li Hao nodded repeatedly after hearing this.
After all, Noah Technology has accumulated many private domain customers and has previously met their information needs through the "Ark" platform.
The launch of New Star Smart Investment is equivalent to creating an intelligent investment advisory tool based on "Ark", which can directly attract old customers with investment needs.
Liu Xia also pointed out that Feiyue Media, as a representative of the media industry, is particularly suitable as the first pilot case, using its existing network of relationships to allow Xinxing Zhitou to open up the situation in the media circle.
Following this line of thought, Li Hao considered his own circle of resources.
The first people he thought of were Professor Wang Qiang and Teacher Zhang Feng.
Due to several previous investment collaborations, they have formed a kind of community of interests.
Wang Qiang, in particular, not only personally participated in the acquisition of Noah planned by Li Hao, but also, as a limited partner of New Star Investment, was quite convinced of Li Hao's abilities.
"You know one of our LPs is Zen Fund, right? I'm familiar with their founder, Professor Wang Qiang, who's also my schoolmate!" Li Hao said confidently to Liu Xia. "I've mentioned this to him before, and he's even planning to invest in the existing strategy personally to verify the product's effectiveness."
After hearing this, Liu Xia nodded happily and said, "Mr. Wang's follow-up investment not only represents his trust, but is also a very effective promotion method. With him taking the lead, other pilot users will also have more confidence."
She further suggested, "If possible, we could emphasize Mr. Wang's support in our referral program. This would better attract the trust of potential customers."
Li Hao couldn't help but think that Wang Qiang is a well-known figure in the investment community.
If his income and feedback are effective, it will surely gradually attract more individual investors, and even other professional investors and institutional clients to follow New Star Investment.
In contrast, Zhang Feng of Amazon needs to be more cautious.
Zhang Feng's department is not directly involved in investment, but manages other businesses. I have heard him mention before that the potential demand for New Star Investment is more inclined towards stable investment results rather than risky operations for profits.
Therefore, for Zhang Feng, the performance and long-term stability of different product strategies are the key, which is very similar to the requirements raised by Liu Fei before.
Li Hao knew this, so he decided to maintain good communication with Zhang Feng, and at the same time highlight the selling point of "stability" in terms of actual data to meet Amazon's needs.
"We actually have senior technical partners at Amazon, and their company's focus is similar to Mr. Liu's. This way, we can highlight New Star Investment's long-term profitability stability and risk control capabilities."
Li Hao said to Liu Xia.
Through Zhang Feng's company, Amazon, he hopes to gradually penetrate into a wider range of enterprise users and steadily expand the application scope of the product.
In addition, Li Hao also thought of someone - Chen Kai.
As one of the technical cores of New Star Investment, Chen Kai is well aware of the product's functions and strategy design.
Initially, when Li Hao recruited Chen Kai, he did not explicitly express his intention to compete for the business of the Universal Group, but simply reached a cooperation intention with Chen Kai personally.
But as the promotion of Xinxing Zhitou gradually progressed, Li Hao came up with a bold idea - to make Universal Group a pilot customer.
This idea made him a little uneasy at first.
After all, it is not easy to persuade Universal Group, an industry giant, to join the pilot program. When they initially "cajoled and deceived" Chen Kai into joining the team, they never mentioned to him that they might need to use their family connections.
"Chen Kai, if I want Universal Group to get involved, do you think that's possible? After all, the strategy that Nova is developing is essentially the result of studying your investment behavior!"
Li Hao sought his opinions and potential possibilities.
Chen Kai didn't originally intend to trouble his father, but after hearing what Li Hao said, he felt that it seemed to make sense.
He thought about it seriously for a while and finally said that he could give it a try.
The only requirement was that Li Hao accompany him to meet the top management of Universal International Trade Group.
"Huanyu Group is indeed a company controlled by our family. If I go directly, it may increase the chances of success. But Brother Hao, you have to accompany me to persuade Lao Chen in person. After all, he is the chairman, and the leadership team still listens to him."
The "Old Chen" he was referring to was none other than Chen Qiming, the founder of One World Group, a veteran investor known for his decisive and cautious decision-making.
Li Hao was excited when he heard this and nodded quickly: "Okay, then I'll get ready. When are we going to meet Mr. Chen?"
Chen Kai frowned and replied, "That's also quite difficult. Old Chen is a very busy man, and it's extremely difficult to schedule an appointment. Even I rarely see him at home."
He thought for a moment and continued, "But Old Chen vaguely mentioned you before. Maybe you'd be interested in this little investment toy we've been busy making?"
Chen Kai's father, Chen Qiming, is a senior entrepreneur in the spot trading field and is very familiar with various investment methods and investment tools.
However, he originally planned to let Chen Kai gradually take over the company and continue to manage the international trade business.
But Chen Kai had no interest in management at all, but instead showed extraordinary talent in investment.
For Chen Kai, inheriting the family business is not his ambition.
On the contrary, he is particularly interested in areas that require continuous learning. For example, the emerging technologies and market trends occasionally mentioned by Li Hao always attract his attention.
Self-media and live streaming were the areas in which he was thriving before he met Li Hao.
And AI technology and other things that he had never been exposed to before also ignited his interest in exploration under Li Hao's "guidance".
Chen Qiming saw these changes in his son. Although he might not understand every detail, he thought it was a good thing.
In particular, he discovered that Chen Kai, who had always been sloppy, could actually work on time in Li Hao's team and was quite dedicated. He became a little curious about his son's boss, Li Hao.
However, Chen Qiming is very busy with his daily affairs. Meetings with suppliers, traders in the production area or factory owners basically fill up his schedule and he can hardly spare any extra time.
This also made Li Hao and Chen Kai feel troubled.
However, the slow progress of things in the universe did not affect Li Hao's attempt to try out Lao Pi's latest abilities.
This time, he connected the "probability fields" of various promotion channels together to achieve multi-line collaboration and improve the overall effect.
As Lao Pi said, the "multi-space probability field" function that has evolved this time can create chain reactions between different nodes.
Li Hao plans to start with Feiyue Media, Amazo Group and Zen Fund, three circles with great influence in the industry, which also have intersections with Li Hao and Noah Technology.
Feiyue Media has a wide influence and can bring a large number of potential users, while Amazon and Zen Fund, through the support of Professor Wang Qiang and Teacher Zhang Feng, are expected to increase the credibility of Xinxing Zhitou.
"Boss Pi, according to this layout, if we start to fully implement this internal promotion plan now, once a certain node makes progress, will other places also benefit?"
Li Hao asked Lao Pi in his heart.
[Of course! Your design is great this time. As long as there's a connection between these promotional points, I can help create a chain reaction. For example, Feiyue Media's positive feedback will influence the Zen Foundation's attention, which in turn will drive Amazon's user base.]
After hearing Lao Pi's positive comments, Li Hao was satisfied with the effect of multi-space linkage and was looking forward to it.
In this way, all promotional leads can cooperate with each other, realize mutual promotion of resources, and double the effect.
Li Hao immediately took action.
First, he arranged for Liu Xia to expand the pilot program of New Star Investment within Feiyue Media to increase its exposure and credibility in the media circle.
At the same time, he discussed with Professor Wang Qiang to further promote it through the Zen Foundation.
Wang Qiang agreed to follow the investment strategy of Xinxing Zhitou in his personal capacity, using it as a practical case to attract a group of professional investors.
At the Amazon Group, Li Hao and Zhang Feng maintain communication to ensure the stability of the promotion-focused system in order to attract the trust of more corporate customers.
At present, there is only Huanyu, and Li Hao has not thought of a better solution for the time being.
"What opportunity should I find to meet with Mr. Chen from Universal Group to discuss this matter?" He couldn't help but fall into deep thought.
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