Rebirth 2004: I can make money by writing.

Saturday, April 10.

After three weeks of careful preparation, Hao Qiang’s “Renjian Fireworks” hot pot restaurant finally opened.

As it was almost ten o'clock in the morning, the store clerks all put on their uniform work clothes, and everyone's face was filled with excited smiles.

Hao Qiang didn't have many friends at CUHK, so he invited five roommates. Qiu Yuqing brought Chen Yao and Xia He, and some classmates also came to support the opening.

As for Wu Hai and Han Qingying, they can come over in the evening.

Hao Qiang was really afraid that Han Qingying would meet Qiu Yuqing. Qiu Yuqing seemed to have noticed something but pretended not to know. However, Han Qingying was completely unaware of it.

At ten o'clock in the morning, the hot pot restaurant officially opened for business as Hao Qiang personally cut the red ribbon symbolizing the opening of the restaurant.

All the store employees, Hao Qiang's classmates, Qiu Yuqing and others applauded enthusiastically.

40% off on all items during the opening three days!

Hao Qiang only launched this opening promotion, and other activities, such as membership system and group purchase promotions, will not be released for the time being.

There was no distribution of flyers, or requests for queues.

He wants to verify the recommendation effect brought by each activity so that he will have a clearer idea in the future.

Although the unit price is high, there is still gross profit even at a 40% discount.

Qiu Yuqing is a rich man and knows that his classmates are poor, so he directly invites Hao Qiang's classmates to have hot pot together and just happens to occupy a private room.

She said generously, "I ate a hot pot meal for free last time. I agreed to pay, but I ended up getting drunk. This time I'll treat you guys."

Being able to come and show their support is actually giving face to Hao Qiang, but Hao Qiang is embarrassed to accept their money.

After all, we are opening the restaurant today for good luck, so it is not appropriate to treat guests for free. VIPs who come here can enjoy a 50% discount, and a lot of dishes are given as gifts. Although the unit price is high, it doesn’t actually cost much. It is actually just a symbolic charge for the cost.

After three days of opening, VIPs who bring their friends can get a 30% discount. If there is no promotion, there will be no discount.

"Thank you, Senior. We'll be more than welcome then!"

Around eleven o'clock, Liu Xian, who was invited, brought two female colleagues and presented a flower basket for the opening ceremony.

"Classmate Hao Qiang, I wish you a prosperous business. Your hot pot restaurant is awesome, really great!" Liu Xian looked at the hot pot restaurant in front of her with great surprise. She thought Hao Qiang only opened a traditional hot pot restaurant with a small area and spent tens of thousands of dollars to build it.

But I didn’t expect it to be so large and the decoration style was very romantic. I estimated the investment was several hundred thousand yuan.

Tsk tsk, this rich student!

The two young female teachers who followed were also extremely shocked. They couldn't help but take a closer look at the students in the class that Liu Xian mentioned. They were just freshmen!

Hao Qiang stood at the door with a smile on his face, and stepped forward to greet and shake hands: "Thank you, Teacher Liu and all the teachers, for coming to support us. Please come in."

After saying that, Hao Qiang arranged a good seat by the window and personally poured tea for the three teachers.

Seeing Hao Qiang serving them like a waiter, Liu Xian smiled in appreciation and waved her hand: "Hao Qiang, go and do your thing. Don't worry about us."

"Okay, teachers, please feel free to do as you please."

Hao Qiang nodded with a laugh, then called over a young waiter and solemnly instructed, "This is a teacher from our school, a distinguished guest. Please treat him well."

After watching Hao Qiang leave, a female teacher turned to Liu Xian and said with a giggle, "Liu Xian, you're quite an interesting student."

"Oh, yes, this student is really interesting." Liu Xian talked about it, and soon, her two colleagues couldn't help but burst into laughter.

Outside the store, passers-by saw a newly opened hot pot restaurant with novel decoration, and walked over curiously to take a look.

The store manager, Yang Qiuhong, stood outside, personally soliciting customers and introducing the store's special features: "Hey everyone, our store is newly opened, and the ingredients here are all carefully selected. For example, the beef is all freshly cut, and it's guaranteed to be fresh... You can eat with confidence. Of course, the price is a little higher than other hot pot restaurants, after all, you get what you pay for."

Some customers were scared away when they saw the price list. Even with a 40% discount, it still felt more expensive than other hot pot restaurants.

But some customers don't care much about price and look for hot pot restaurants that use high-quality ingredients. When eating beef hot pot, these customers are most afraid of eating inferior or fake beef, which is simply disgusting.

There are also some guests, such as couples, who like the neat and romantic dining environment of Renjian Fireworks. When they see the discount, they decide to give it a try.

Perhaps due to the 40% discount offered at the opening, business wasn’t exactly booming, but it wasn’t quiet either.

There are two small private rooms and 20 four-person tables in the hall. By 12:30 noon, 70% of the tables were occupied.

Of course, excluding those who came to support the event today, the actual opening rate is only 50%, and this is even with discounts.

However, there are relatively few people eating hotpot for lunch, and it mainly depends on dinner.

For Hao Qiang, he is already very satisfied, and it all depends on whether he can attract repeat customers.

According to customer feedback collected by the waiter, customers gave high praise to the restaurant due to its novel decoration style, high-quality service, good portion size and unique soup base flavor.

The only thing I am not very satisfied with is probably the unit price.

Some customers said that if the store could maintain such discounts, they would be willing to visit frequently, but once the original prices were restored, they might reconsider.

At 1:30 in the afternoon, there were no customers in the store.

Hao Qiang and the store manager carefully calculated the accounts for today's lunch. Excluding those who came to watch the show, a total of 15 tables and 43 guests were received, with a total turnover of 1035 yuan and an average consumption of 24 yuan per person.

Hao Qiang's hot pot restaurant opened and many colleagues came to watch.

However, when they saw the unit prices on the menu, most of their colleagues couldn't help but laugh secretly: "Who would come to eat here when the unit prices are so high?"

Of course, they didn't mock him in front of Hao Qiang, but after they left, they couldn't help but laugh.

Opinions vary among colleagues, with some believing that:

"That's hard to say. Muxiangyuan's business is pretty good, isn't it? Their prices are pretty similar, and the decor is very novel. If the food tastes good, maybe the business will pick up. The key is whether they can retain customers. Without repeat customers, their reputation will get worse, and their business won't last long."

Others were critical: "They spent a lot of money on renovations, but it seems like they're just another prodigal son who doesn't understand business. Why start a business instead of studying? If my son did that, I'd definitely break his legs!"

Some people also expressed their admiration for Hao Qiang: "This student boss is quite impressive and has a unique vision."

Meng Guan, the owner of Palace Shu Hotpot, a mid-range hotpot restaurant, Zhang Fu, the owner of Muxiangyuan, and Liu Gui, the owner of Yipintang, all came to take a look at the opening.

After all, they are competitors, and the decoration is very novel. I feel that Hao Qiang has a good eye. It may become popular, so we have to pay attention to it.

There is a 40% discount for three days, which is a huge discount.

Seeing that business was going well at noon, the three bosses became more active.

Among them, Zhang Fu, the owner of Muxiangyuan, immediately had the staff put up a sign after returning to the store: "To celebrate our anniversary, we are offering a 30% discount for three days!"

In fact, during the off-season, 45-year-old Zhang Fu often uses this trick. He has already become familiar with it and is well aware of its effectiveness.

In his opinion, old customers don’t remember anything about the anniversary. Even if they know about it, they only care about whether they can enjoy the discount.

No matter how the worldly business goes, we will suppress it if we can, and never miss any opportunity to weaken our competitors.

Don’t be afraid of ten thousand, just be afraid of what happens.

Yipin Guo owner Liu Gui received a call from Zhang Fu. After a brief chat, they decided to follow suit and launch the "30% off three-day autumn promotion!"

Although Liu Gui and Zhang Fu are competitors, they both know that they cannot defeat each other, so they simply unite to suppress other competitors.

In contrast, Meng Guan, the owner of Palace Shu Hotpot, remained silent and did not offer any promotional activities.

Other low-end hotpot restaurants feel that they do not compete with the real world, so they do not organize any promotions and operate normally.