Rebirth 2004: I can make money by writing.

Time passes quietly like water.

In the blink of an eye, golden September has arrived, and the joyful atmosphere of National Day is gradually spreading.

The company announced a three-day holiday to give employees the opportunity to spend the holidays with their families or go on a trip.

During the Mid-Autumn Festival a few days ago, every employee of Future Technology Group received a holiday bonus of 1,000 yuan and two boxes of mooncakes.

This is the first time the company has distributed mooncakes. In previous years, they just gave out holiday bonuses directly.

The mooncakes are printed with the Future Technology Group’s logo, reflecting the company’s characteristics.

When Hao Qiang was about to distribute mooncakes to his employees, he told his HR director, Qiu Xueya, "Starting this year, let's customize mooncakes every Mid-Autumn Festival. Mid-Autumn Festival is a traditional festival in our country.

The new generation of young people are paying less and less attention to this program and are too lazy to buy mooncakes.

If we don’t buy it, even if we have a shopping card, some people still won’t buy it, thinking that mooncakes are expensive and not tasty.

But if the company distributes it, maybe they will eat it.

People are just so weird.”

"Yes, let alone young people, my family doesn't buy mooncakes very often. I wouldn't buy it unless someone gave it to me." Qiu Xueya said.

The company's development is like a surging spring tide, unstoppable.

The number of employees has exceeded 18,000. With the commissioning of the second phase of the automobile factory and battery factory, this number will surely exceed 20,000.

This is not just a cold number, but also represents the hope and future of 20,000 families.

The proportion of scientific researchers has increased to 33%, with annual labor costs exceeding 3 billion yuan.

In this huge system, every decision may affect the flow of hundreds of millions of funds.

Every decision Hao Qiang makes affects the future of tens of thousands of families.

In the golden autumn of October, on the first day of the holiday, Hao Qiang brought his family to live in the super large flat on the 38th floor of the group headquarters, overlooking the sea view.

This day is also an important day for the official launch of ES7 in the future.

The direct-operated store layout of Future Auto is basically completed, with a total of 220 direct-operated stores across the country.

It is the leader in the business world with a total of 30 stores, followed closely by cities such as Beijing, Hangzhou, Suzhou, Shenzhen, and Guangdong. Each city has more than 15 stores, forming a powerful sales network.

The consumption level in small cities is limited, and cars will not be cheap in the future, so they will be difficult to sell.

In addition to directly-operated stores, there are 80 service points across the country.

There may not be too many new directly-operated stores and service points in the next few years, as this sales network is already sufficient to cover major markets.

Opening directly-operated stores in large shopping malls and core districts is a first for Future Technology Group.

This is only possible with high sales and huge profits per bicycle, otherwise it would be difficult to afford the high rent.

The group continues to buy out shops. Although this will bring financial pressure in the short term, there will be no rental pressure after ten years, and the risk is high.

Even in the face of an economic downturn, we can survive.

After 2023, Hao Qiang has no idea what the future situation will be like.

the next morning,

The sunlight penetrates the clouds and falls on the roof of the 38th floor.

Hao Qiang goes for a morning run on the rooftop, breathing in the fresh air.

At nine o'clock in the morning, he received exciting news: the pre-sale volume of ES7 on the first day reached 7068 units!

Although this figure is not as high as ES6 and ET3, it is already an amazing result considering its starting price of 65.8 yuan.

At the current price level, this car is comparable to a million-dollar luxury car ten years from now.

Its sales volume is so high that it is like a heat wave sweeping the market.

This also means that Future Auto has officially entered the luxury car brand.

At the same time, sales of luxury car brands such as Porsche have been hit hard.

According to historical public data, Porsche sold 14785 vehicles in mainland China in 2010, a 63% increase over 2009.

The United States has also become Porsche's third largest market in the world, second only to the United States and the United States.

The Cayenne SUV is Porsche's most popular model in China, accounting for more than half of its total sales.

However, the situation suddenly changed, and the emergence of the ES7 was like a flash of lightning that cut through the blue sky for Porsche.

After the launch of the new ES7, Porsche's monthly sales have plummeted in the past two or three months, less than half of what they were in June.

At the beginning, the Porsche 4S dealership didn’t know the reason and thought it was just a normal market fluctuation.

But as time went on, the truth gradually emerged.

After comparing the Cayenne and the future ES7, many customers feel that buying the Cayenne is not cost-effective.

Especially after test driving the two cars, I found that the chassis of the future ES7 is much stronger than that of the Cayenne.

Cars worth millions don’t have air suspension.

The 2009 Cayenne still uses R18 wheels with a tire width of only 255. From today's perspective, it is like an aristocrat in simple clothes, unable to hide its shabby appearance.

The length is only 4798 mm, and the space is much smaller than that of the future ES7.

With too many configurations, the current Cayenne really cannot compare with the future ES7.

It’s not that the Cayenne is bad, but that the future ES7 is too excellent.

In terms of price, the Cayenne has even less advantage. The lowest-equipped Cayenne costs 120 million yuan, which is almost enough to buy two future ES7s.

This price difference is like a chasm that discourages people.

Faced with such a situation, unless you have an almost obsessive feeling for the Porsche brand, the rational choice is undoubtedly the future ES7.

This trend is as surging as a tide, impacting Porsche's foundation in the Chinese market.

When senior executives at Porsche headquarters learned the truth about the sharp drop in sales in the past three months, it was like a wake-up call.

They realized that this was not just a simple sales issue, but a major crisis concerning Porsche's survival in the Chinese market.

We also have to face a cruel reality: in this rapidly changing market, yesterday's king may become today's loser.

The final solution is: price reduction in the mainland market of Huaguo!

Whether this plan will be implemented depends on the future sales of ES7.

If ES7 sells well in the future, it will definitely affect Porsche's sales.

If ES7 sales are poor in the future and Porsche sales decline, there may be other reasons.

On October 2, ES7 sales fell to just over a thousand units.

According to this situation, it will not be a problem to exceed 10,000 sales this month.

On October 3, ES7 sales continued to decline, with only more than 10 vehicles sold.

However, this is also the norm in the market

During these three days, Hao Qiang was like an ordinary father, immersed in the warmth of his family.

It is less than half a month away from the children's 100th day celebration. Seeing the two babies growing up healthily, their weight reaching 6.5 kilograms and their height increasing by 12 centimeters, Hao Qiang feels an indescribable pride and happiness in his heart.

Thanks to their parents' strong genes, Hao Qiang is 182 cm tall and Qiu Yuqing is 166 cm tall.

It is estimated that the daughter is 170 cm tall and the son is about 190 cm tall.

Although the children cannot call "Dad" yet, in Hao Qiang's view, the babbling sounds are the most beautiful music in the world.

This is normal as the thinking ability is still developing.

Normally, a 9-month-old baby is very likely to make single sounds, and will not call "Dad" or "Mom" until he is over one year old.

He was not in a hurry, but Qiu Yuqing was very anxious and taught him every day.

What makes the couple happy is that the two babies cry less frequently. If they want to urinate or defecate, they may cry.

During this period, Hao Qiang's parents have returned to their hometown, but his mother-in-law has nothing to do and always stays with the children.

Qiu Yuqing's physical condition has recovered to the state before pregnancy. She has returned to work and started handling company affairs.

10 month 4 day,

The entire group company started running again like a precision machine.

The progress of each project is like a slowly unfolding scroll:

The research and development of the Qinglong 8124 chip has reached the late stage of layout and routing. The next step is to conduct functional verification, performance testing and reliability testing.

The research and development of EBL lithography equipment is like climbing a mountain. We are moving forward with difficulty and determination. The overall progress is about 20%, and we are in the stage of producing and manufacturing parts.

The single crystal furnace has reached the assembly stage and is expected to enter the testing phase in December;

The wafer fab is in the equipment installation stage, and the company is increasing its machining capabilities and improving production capacity.

What excites and excites employees the most is that the company is about to announce the first round of lists of people who are eligible to purchase company houses.

The price of each room has not been announced yet, but the chairman’s promise at the annual meeting at the beginning of the year is like a reassurance, giving everyone peace of mind.

In this golden autumn season, Hao Qiang feels the richness and diversity of life: the warmth of family, the challenges of career, and the expectations of employees.