Rebirth 2004: I can make money by writing.

7 month 15 day,

Luo Hao, general manager of Future Automotive, reports to Hao Qiang:

"Chairman, we've prepared the ES7 promotional work for the National Day launch. Should we officially launch it?"

Hao Qiang moved his mouth, motioned him to sit down, and asked, "What new developments have you seen in the new energy vehicle industry recently?"

Luo Hao bowed slightly and sat on the sofa. Seeing Hao Qiang sitting opposite him, he replied, "Biadi also plans to release a new car this month, a mid-size sedan priced at around 20 yuan. The chassis uses the mid-to-high-end sedan F6. It is not an exaggeration to say that it is a modified electric car of the F6.

After all, if Biyadi wants to design a new electric car, it will have to start a new production line, which is quite stressful for them.

Other car companies are moving much slower and are not expected to release new cars until next year.

There are also more than a dozen new car manufacturers, all of which have new capital joining in.”

Hao Qiang picked up a cup of tea and took a sip.

Making cars is not that easy, and BYD has been preparing for it for so many years.

Even if a car company has the foundation to manufacture cars and switches to the new energy vehicle field, it normally takes two years to produce mass-produced cars, and they are all modified from the original models.

As for other new forces, it will take at least three years, normally five years, to produce mass-produced cars.

If you are unlucky, the project will fail.

Hao Qiang doesn't pay much attention to domestic car companies, as they are not competitors.

"You should pay attention to Tesla in the United States; this company is very special.

Unexpectedly, we successfully raised $250 million in financing in May this year."

Hao Qiang solemnly said that the great success of Future Cars has made investors very optimistic about new energy vehicles.

In this way, Tesla's history changed, with financing earlier, higher valuation, and more financing amount.

Currently, Tesla is cooperating with LG on lithium batteries, and is not cooperating with Future Technology Group.

"Well, Tesla is really powerful, and local investors are supporting them. If we enter the US market, we might compete with them." Luo Hao asked, "Chairman, according to the plan, our second phase of the car factory will not start production until June of next year. Will we start entering the overseas market next year?"

The new energy vehicle market is mainly concentrated in China, the United States and Europe, and is not popular in other countries.

In its previous life, in 2021, Tesla delivered a total of approximately 93.6 electric vehicles, of which 30 were to China and approximately 37 were to the United States.

The European market is mainly in countries such as Norway, Germany and France.

By 2023, Tesla's sales will reach 190 million vehicles.

It can be said that in the global market, Tesla is the main competitor of future cars.

It is worth mentioning that the basic version of Model 3 is priced at US$4 in the United States and 4.3 euros in Europe.

The base version of Model Y is priced at $5 in the US and 5.4 euros in Europe.

In Europe, prices are relatively high due to factors such as taxes, tariffs and market demand.

In addition, these countries do not have policy subsidies. If cars are to be sold to these countries in the future, and tariffs are taken into account, the basic version of ES6 will have to be sold for 55 yuan, equivalent to 8 US dollars.

The basic version of the future ET3 will cost $7.3.

This price is not low!

If compared with the 2021 Model 3 price, Future Cars has no price advantage at all.

Of course, this was 2010, and new energy vehicle pricing was generally high.

There are export subsidies for cars exported abroad, and global pricing can be synchronized with or slightly higher than domestic pricing.

It is worth mentioning that,

In order to protect local automobile companies, the United States will definitely increase tariffs.

Unless, Future Auto invests in a car factory in the United States.

If you want to earn money from other countries steadily, this is the only way.

In the United States or Europe, Hao Qiang does not want to invest directly, but prefers to cooperate with local capital.

It’s okay to make less money, it’s better to make some money than no money.

"Yes, I have this plan." Hao Qiang replied, "After a while, I will communicate with European electric motorcycle customers and we will start with the European layout.

We certainly won’t miss out on earning foreign exchange.”

"Then our overseas electric motorcycle division can penetrate into new energy vehicles."

"Of course, now we can consider expanding the team."

"Okay, I understand. I'll talk to Mr. Lin and Mr. Wei." Luo Hao nodded to show that he understood.

Lin Yan was originally in charge of the motorcycle company, and now he has taken over the Galaxy New Energy Company, while Wei Wei is in charge of the motorcycle company.

After Luo Hao finished his work report, he left the chairman's office.

Hao Qiang crossed his legs and picked up the sample of the future ES7 promotional material on the tea table.

【Standard configuration, high configuration (medium and large future ES7)】

Suggested price: RMB 65.8, RMB 73.8

Vehicle length (mm): 5050*1997*1720

最大马力：653匹（前AC180S001+后PM300S001）

0-100km/h acceleration (seconds): 3.9 seconds

Battery capacity: 90, 120 kWh

CLTC comprehensive working condition endurance: 550 km, 710 km

Front tire size (inches): 275/40R21

Rear tire size (inches): 315/35R21

Seats: nappa leather (heating + ventilation + massage), large five-seater

Key type: remote control key

Electric suction door: Electric suction door

Steering wheel adjustment: automatic + memory

Central control screen size: 12.6-inch color screen

Driving assistance image: 360-degree panoramic image

Cruise system: Full-speed adaptive cruise

Voice control: Yes

Others: HUD head-up display, co-pilot video screen, rear seat video screen, BOSS audio, air suspension, small refrigerator, and the car computer adopts Future 2.0.

……

This car's competitors are directly targeted at million-level luxury cars such as the Porsche Cayenne, and have higher configurations.

Hao Qiang thinks that Ideal is selling well, and whether it is a home electric car or not, it must learn from other people's advantages.

Therefore, installing screens on the passenger seat and in the back seat, as well as a small refrigerator, adds a lot of costs.

The Future ES7 will be longer than the current ES7, and its rear seat space is very spacious, more than ten centimeters more than the Cayenne.

The car system adopts Future 2.0, which has two more on-board chips than Future 1.0, better performance, and the autonomous driving level is very close to lv2.

Of course, the manufacturing cost of this car is not low either, about 100,000 yuan higher than the future ES6, and the price is about 200,000 yuan higher.

July 17, 7 p.m.

Future Technology Group held a Future ES7 new car launch conference in a large multi-functional indoor training room in Pengcheng, which was hosted by Hao Qiang himself.

Just like the future ES6 new car launch conference, hundreds of media outlets attended and domestic car companies were also invited.

Before the ET3 was launched in the future, Hao Qiang did not hold a new car launch conference. Everyone realized that the ES7 would have many new features in the future.

Around three o'clock in the afternoon, Hao Qiang arrived at the scene and took the lead in shaking hands with the guests to welcome them.

"Boss Hao, I wish the new car will sell well!"

"Boss Hao, I'm so jealous! You have a new car!"

"Mr. Hao, I wish the new car a big hit!"

Last month, the total sales of ES6 and ET3 were still 1.5 units, while BBA's sales plummeted, less than two-thirds of last year's sales. They had to cut prices, but it still couldn't stop the decline.

At the same price, the advantages of future cars are too great. Even if you don’t like new energy vehicles, you have to consider the cost-effectiveness and performance of the car.

Now that charging is convenient, the biggest worry no longer exists.

It took Future Auto Company 9 months to prove that it is also a highly competitive luxury car brand, no worse than traditional car brands BBA.

At three o'clock,

The staff of Future Technology Group drew the curtains, and the room became dim.

Then, the big screen and ambient lights on the stage all lit up.

As Hao Qiang walked towards the stage, thousands of guests at the scene immediately quieted down and applauded enthusiastically.

Hao Qiang lowered his hand and waited for silence before saying, "Dear guests, friends from the media, good afternoon!

Welcome to the launch of the new energy vehicle ES7 by Future Technology Group.

Today, I am extremely excited to introduce to you the ES7, the new all-electric mid-to-large SUV model under the Future Auto brand."

When Hao Qiang finished speaking, pictures of four cars immediately appeared on the screen.

At the same time, the on-site staff removed the four ES7s covered with car covers from the stage.

Four different colors.

Cloud white, sky blue, star gray, black.

Still the same as the future ES6.

Of course, Hao Qiang was too lazy to prepare his lines, so his lines were almost the same as those of the future ES6, but the content was still attractive.

The guests at the scene were very curious about what kind of car this was.

After all, Future Technology Group didn't reveal too much about it.