Rebirth 2004: I can make money by writing.

The future of ES6 has caused widespread doubts, and car companies are generally not optimistic about it.

If they could, they would have done it long ago. Future Technology Group wants to be the first to try it, but it will probably suffer a lot of losses.

Even senior executives of joint venture car companies have publicly stated that Hao Qiang has no idea of ​​the situation, just like BYD's Wang Chuanfu.

This is normal, as the backward image of domestic cars has been deeply rooted in the eyes of the Chinese people.

Buying a domestic car is embarrassing.

What's more, spending hundreds of thousands of yuan to buy a domestic car must be a mental problem.

In fact, if Hao Qiang did not see the future development clearly, he would also feel the same way and would not dare to take the risk at all.

When a superior quality new energy vehicle comes out, with better configurations than an imported car worth 500,000 or 600,000 yuan, and a cheaper price, some Chinese people will make a comparison and make a rational choice.

They may also think: Spending hundreds of thousands to buy a label, there must be something wrong with your brain!

This type of people are generally car enthusiasts who have owned BBA and do not pay much attention to the car logo.

The future target of ES6 is also this type of consumers.

Fighting a path through the vast enemy force is enough to sustain the Future Technology Group.

As the future ES6 model was finalized and entered into mass production and research and development, Hao Qiang assigned a new model research and development task.

Future ET3!

This is a sedan that looks very similar to the Model 3.

However, the interior and configuration are richer.

The price is around 35 yuan, and there are many consumers in this area.

Hao Qiang's requirement for developing this car is to defeat the Mercedes-Benz C-Class, BMW 3 Series, and Audi A4.

Today's joint venture BMW 3 Series and Mercedes-Benz C-Class are not cheap. The mid-range version costs more than 400,000 yuan, the engine is naturally aspirated, the power is low, and the interior is hard to describe.

I remember the Santana in 1983, which cost more than 200,000 yuan.

There were no joint venture cars at that time. The German side suggested a price of 8 yuan, and the Chinese side finally set a price of 20 yuan.

Only Chinese people cheat Chinese people.

Of course, if the price is too low, there will be no chance for domestic cars to develop.

Nowadays, the joint venture BMW 3 Series and Mercedes-Benz C-Class are priced so high, but their costs are actually very low. Even if they are priced at more than 200,000 yuan, they still have high profits.

However, half of the profits must be shared with foreigners.

In the future, ET3 will still be designed by Hao Qiang himself. It takes practice to get the hang of it.

October 19th is the last day of the first phase of the Canton Fair Autumn Fair.

Hao Qiang came to the BYD booth to visit their company's new energy vehicles.

In the past two years, Biyadi has developed rapidly.

In June 2006, BYD successfully developed the pure electric sedan F3e.

In January 2007, BYD F3 sales exceeded 10000 units in a single month. This was the first time that a single model from a local brand entered the "10,000-unit club," joining BYD F3, BYD F3 and BYD F3 as the "Four Kings" of the mid-size sedan market.

Last year, BYD purchased the lithium iron phosphate battery technology from Future Technology Group and has now achieved small-scale production.

At this Canton Fair, BYD launched the pure electric vehicle E6, which uses the lithium iron phosphate battery technology of Future Technology Group and has a range of 500 kilometers.

When Hao Qiang came to their exhibition, the on-site manager, Mr. Li, saw him and went over to say hello.

"Hello, Mr. Hao."

Hao Qiang nodded and asked, "Hello, is this your company's new pure electric car?"

"Yes, it is equipped with the lithium battery technology of Future Technology Group, and its range can reach 500 kilometers." Mr. Li introduced enthusiastically that their company has a cooperative relationship with Future Technology Group.

Of course, now that Future Technology Group wants to produce new energy vehicles, there is some competition.

However, the new energy vehicle market is too big for them to take over.

In addition, new energy vehicles can be listed as one of the seven strategic emerging industries and receive policy subsidies, and Hao Qiang has made great contributions to promoting it.

“Oh, is it going to be listed?”

"Our CEO Wang said it might not be until next year," said CEO Li. "I'm also looking forward to the launch of the ES6 from Future Technology Group, and together we can promote the development of new energy vehicles in China."

Hao Qiang said with a smile: "We have just entered the automotive industry and still have a lot to learn from you."

"Mr. Hao, you're too modest. Although you've just entered the automotive industry, you're developing rapidly and possess advanced technology. We at our company are envious."

"You're too kind. Let me take a look around first. Go and do what you need to do."

"Okay, please let me know if you need any help." Mr. Li replied, feeling sorry to disturb him.

Hao Qiang smiled slightly and continued his tour.

There was an introduction to E6 on site.

车身重量2295千克，车型尺寸4560mmx1822mmx1630mm，最高时速140km/h等。

Originally, this car was officially launched in 2010.

But thanks to Future Technology Group's lithium iron phosphate battery technology, it was released ahead of schedule and was planned to be listed in 2009.

The price of this car is very high, even outrageous, as high as 29 yuan.

This price is after deducting government subsidies.

No wonder his colleagues in the automotive industry said that he was just like Wang Chuanfu, with water in his brain.

After visiting the configuration of E6, Hao Qiang couldn't help but smile.

The performance of this car is indeed unsatisfactory, and it is not even as good as the 100,000 yuan-level cars sold more than a decade later, but it is sold for 290,000 yuan.

It seems that it is Wang Chuanfu who is crazy, not Hao Qiang.

After such a comparison, Hao Qiang felt that he had priced the future ET3 too low.

If BYD is used as a reference, the future ET3 should be priced at around 500,000 yuan, while the future ES6 should be priced at around 600,000 yuan.

In fact, in the past, the BYD E6 was priced at as high as 36.98 yuan.

The result is that sales are extremely poor, with only the local government supporting it and some peers buying it for research.

At that time, there was no government subsidy.

Later, in 2014, the price of BYD E6 dropped a bit, and the sales volume in 2015 was still 7,000 vehicles.

In this life, there are government subsidies, but the price is still so high, so sales are definitely not optimistic.

Hao Qiang visited for a while and then left the BIADI booth.

He does not intend to price the future ET3 and ES6 too high, but also not too low.

With high configuration, high-end interior, a range of more than 600 kilometers, stylish appearance, better vibration reduction technology, etc., the future ET3 will be priced below 350,000 yuan, which is indeed too cheap.

Pricing strategies should not be based on the market in a dozen years, but on the current automotive market situation.

In the next few days,

Future Technology Group integrated its resources and established Future Intelligence Company.

The new company will be responsible for software projects of the group and its branches, including controller systems, intelligent vehicle systems and high-end chip design software (EDA software).

The scientific researchers originally responsible for these projects were also transferred to the newly established intelligent company.

A few days later, November 1st.

The 2008 Forbes China Rich List was announced in the capital.

As soon as it was announced, it caused widespread heated discussion among the public.