Rebirth 2004: I can make money by writing.

Monday, October 6.

Hao Qiang met with Liu Qiangdong at the group headquarters.

More than a year has passed since the financing in March 2007.

The 7000 million yuan in financing and 1 million yuan in loans raised by Jingdong Mall have now been used up.

Despite this, Jingdong's development momentum is rapid: the daily order processing volume has exceeded 28000 orders, the monthly sales have jumped to 3 million yuan, and the valuation has soared to 6 million US dollars, attracting the attention of many investment institutions.

Before making the next decision, Liu Qiangdong hopes to hear Hao Qiang's opinion first.

"Please sit down." Hao Qiang couldn't help but smile as he looked at Liu Qiangdong who was in high spirits.

He looked quite similar to the later time.

A year ago, Liu Qiangdong was in a depressed mood when talking about the current situation of the company.

"Mr. Hao, your office building is really impressive." Liu Qiangdong shook hands with Hao Qiang with both hands before sitting down.

Hao Qiang has made an indelible contribution to the current development scale of Jingdong.

You should know that before the financing, Jingdong’s annual revenue was only more than 10 million yuan.

"Not bad. Once Jingdong develops, we can build our own office building." Hao Qiang said with a hearty laugh. "In recent years, I suggest buying more land in first-tier cities. Land prices are rising too fast now."

“Yes, the land prices have risen too much in the past year. Fortunately, I listened to your advice last year.

However, due to limited funds, we only bought a few pieces of industrial land to use as logistics centers, which greatly increased delivery efficiency."

"It's pretty good that 1.7 million yuan can be used for such a long time," commented Hao Qiang.

"To be honest, I'm really short of funds right now, so I have to discuss it with Mr. Hao." Liu Qiangdong smiled a little awkwardly.

“That’s easy, I’ll raise funds again.

For the next Series C round, I suggest bringing in new partners and strategic investors. Hao Qiang poured Liu Qiangdong a cup of tea and said, "How much funding do you estimate you'll need in the next one or two years?"

"At least 5 million yuan." After Liu Qiangdong finished speaking, he handed Hao Qiang a development plan.

Hao Qiang carefully read the plan, which included the company's current revenue and profit situation, personnel and technical level, market share, as well as the company's valuation and the funds required for each project.

After reading it, Hao Qiang said, "Okay, no problem, let's follow this plan.

But 5 million is a little too little. I suggest raising 7.5 million yuan, which would give us a 15% stake. How do you think?

"Okay, thank you very much, Mr. Hao." Liu Qiangdong accepted it with pleasure, even though he originally only wanted to raise 5 million yuan.

It’s better to have more funds so that you don’t have to worry about funds later.

这样一来，京冻团队的持股比例从60%稀释到51%，而郝强个人持股比例达到49%（15%+40%*（1-15%））。

The pre-investment valuation of this round of financing is 42.5 billion yuan, or approximately US$6.16 million.

"Yes." Hao Qiang nodded. "Boss Liu, I have a few suggestions. I hope you will take them seriously."

"Mr. Hao, please go ahead."

Liu Qiangdong immediately pulled a notebook from his briefcase, his expression focused. He had always valued the advice of this business tycoon.

"JD.com's biggest rival is undoubtedly Taobao, while Gome and Suning are not a concern," Hao Qiang said. "Taobao has several advantages: a large number of merchants, an early launch, strong capital, and a powerful tool: online payment.

It is not easy to defeat it, but it also has many disadvantages.

The most prominent problem is the proliferation of counterfeit goods.

I expect they will launch an authentic product guarantee program to deal with this, but this will hardly cure the stubborn problem of small businesses selling counterfeit goods.

If Jingdong wants to win, the key lies in improving service and product quality and vigorously developing its own business.

The self-built logistics system is Jingdong’s trump card and can be brought into play to the fullest extent, which requires the construction of more logistics centers.

Jingdong can launch shopping festival activities and focus on seizing the mobile e-commerce market. If the time is right in the future, it may consider developing the county and rural markets and launching home delivery services and financial businesses.

I personally believe that by strictly enforcing service and product quality, we can retain customers...

Of course, the above is just my personal suggestion. Whether it is appropriate or not requires in-depth analysis and consideration by your team."

Liu Qiangdong gained a lot from listening to Hao Qiang's words and asked, "Mr. Hao, the issue of online payment is also quite difficult for us at the moment."

Hao Qiang reminded: "Jingdong still needs to have its own online payment software. The key is to improve user stickiness. With the rapid development of smartphones, this aspect cannot be ignored."

Next, the two had an in-depth exchange on many issues.

Two days later, the two parties formally signed a financing agreement and announced the news to the public.

This news indeed shocked Jingdong's competitors Taobao, comprehensive B2C websites, and home appliance chain stores Guomei and Suning.

Another round of financing!

In November last year, Alibaba's B2B business was listed in Hong Kong, raising US$17 billion.

Today, Taobao occupies the vast majority of the market share, and Jingdong is slowly encroaching and dividing it, which is something Alibaba does not want to see.

Hangzhou, Alibaba’s headquarters.

"Hey!"

"Why does Hao Qiang like to invest in Jingdong?"

After reading the news about Hao Qiang's financing in Jingdong, Boss Ma sighed deeply.

Before, he never took Jing Dong seriously.

However, ever since Hao Qiang raised funds for Jingdong, Jingdong has been taking off like a rocket.

Alibaba has also been severely affected, having fallen from a high of HK$39.95 at the beginning of the year to the current HK$25, with a market value of more than US$10 billion.

What Mr. Ma didn't know was that, according to historical developments, due to the impact of the global financial crisis, the stock price fell sharply in the second half of 2008, even falling to around HK$4, with a market value of only US$30 billion.

Of course, Jingdong’s valuation also couldn’t escape the bad luck.

However, Hao Qiang believes that this is precisely an excellent opportunity for the development of Jingdong.

For Hao Qiang, it doesn’t matter if the valuation drops. The fixed assets haven’t decreased much. As long as there is customer growth and traffic, it’s a good thing.

Hao Qiang did not inject the 7.5 million yuan of financing all at once.

He first invested 1 million yuan to maintain operations, and then slowly resumed operations when the financial crisis came.

On Boss Ma's side, after reading the news, he convened a high-level meeting to analyze how to deal with the rise of JD.com.

If it is allowed to develop, there will be a strong competitor.

The final decision was to continue the price war in the 3C electronic products field.

Just two days later, Taobao launched an online promotion for 3C electronic products.

Beijing Dong is not willing to lag behind and has started a price war more than once or twice. In the past two years, it has been fighting with Guomei and Su Ning.

When Hao Qiang learned that Jingdong was engaged in a price war with its competitors, he didn't take it seriously.

He knew very well that this price war would be protracted and the competition would be about who could hold on to the end.

In fact, it does no good to either side.

From another perspective, this is a good thing for the people.

Online shopping is not as popular now as it will be in the future, otherwise physical stores would not be able to operate.

Hao Qiang cannot stop the development of online shopping, nor does he intend to stop it. He can only do his best to do something conscientious for the people within his ability.