Rebirth 2004: I can make money by writing.

One month later,

Yadi Group Headquarters in Xicheng, Jiangxi Province.

Group Chairman Wang Jia convened a significant half-year sales summary meeting, with the company's middle and senior management team all present.

At the beginning of the meeting, Vice Chairman Qian Qing briefly reported the sales performance for the first half of the year:

"In the first half of the year, our company sold a total of 36.5 electric motorcycles, of which 7.85 were sold in overseas markets, with total sales reaching 9.49 million yuan.

At last year’s annual meeting, we set a full-year target of one million vehicles.

According to the current trend, the sales task in the second half of the year will be extremely difficult..."

As soon as Qian Qing finished his report, the 45-year-old chairman Wang Jia took over in a solemn tone: "Since its establishment in 2001, Yadi Group has developed smoothly in recent years.

From 2005 to 2006, we were the industry leader and faced almost no real competition.”

When the twenty or so managers present heard this, they had a vague idea of ​​what the chairman would say next.

Wang Jia's tone suddenly changed, and a hint of worry appeared in his voice: "However, the emergence of Future Motorcycle Company has completely changed the industry landscape.

Last year, they reported sales of a staggering 200,000 vehicles.

In the first half of this year, their sales have surpassed ours, and are expected to have exceeded 40 units, with demand even exceeding supply in the market."

“What’s even more worrying,” Wang Jia continued, “is that according to reliable sources, Future Group has once again expanded its production capacity, and its total production capacity has climbed to an astonishing 230 million vehicles.

We have to admit that Future Group has surpassed us, and we are gradually falling behind our competitors."

"I'm not saying this to discourage you, but to make you aware of the current situation and to serve as a warning to all employees."

The atmosphere in the conference room suddenly became solemn and tense, and everyone realized that Yadi Group was facing unprecedented challenges.

Future Motorcycle Company is just a branch of Future Technology Group, and its chairman Hao Qiang is a super rich man.

In terms of financial strength, the gap between Yadi Company and other companies is huge.

The advantage of Future Motorcycle Company is not only its strong financial resources, but also the quality of its products is obviously better than theirs. More importantly, with the publicity of super celebrity Hao Qiang, its publicity efficiency is much better than that of Yadi spending money on advertising.

As for publicity costs, they can get huge exposure with almost zero investment.

In contrast, Yadi spent tens of millions of yuan on advertising alone last year.

The cost gap between the two sides is so huge just for this item, let alone other aspects.

The severe challenges currently faced by Yadi Group are the huge gap between it and future motorcycle companies in terms of capital, quality, brand influence and other aspects.

Some members of the management couldn't help but complain in their hearts: You asked everyone to recognize the current situation, but you, the chairman, don't recognize it yourself.

They really wanted to say to the chairman, "Chairman, you should recognize the situation. Being second in command is good. No matter how hard you try, you can never win."

But Wang Jia was very unwilling.

He is very ambitious and wants to take the company public.

If a company wants to go public, it will be very difficult to raise funds if it cannot defeat its competitors, and institutions will not be optimistic.

On the PPT screen, Qian Qing took out the future F1 motorcycle and compared it with the company's flagship product.

“In terms of performance, the two products are not much different, and the price is also not much different.

However, Future Motorcycle Company launched a lithium-ion version, which was very popular.

If customers think it is too expensive, they can also buy lead-acid batteries.

When their company was designing the battery box, they had already considered the lithium battery version, so they made a universal battery box.

We didn't take this into consideration, and although it can be modified, it would be a bit troublesome to do so."

"Lithium batteries are generally used in high-end car models. Future Technology Group produces and sells its own products. Its lithium battery technology is also advanced and has not yet been opened to the outside world. Currently, no domestic manufacturer has reached their technological level.

If we import lithium batteries, the cost will be too high and our lithium battery version cannot compete with Future Motorcycle Company.

Therefore, to gain a foothold in this competition, our Yadi Group must make major strategic adjustments."

After Qian Qing finished speaking, the atmosphere in the conference room became more solemn.

The silence in the conference room was broken, and Qian Qing bluntly expressed everyone's doubts.

Wang Jia realized that it was time to tackle this thorny issue head-on.

He took a deep breath, looked directly at Qian Qing, and asked, "In this situation, how do you think we should deal with it?"

Qian Qing pondered for a moment and answered frankly, "To be honest, it seems a bit far-fetched to consider Future Motorcycle Company as our direct competitor at the moment."

She paused and continued, “There is a clear gap between us and them in every aspect.

I think we should focus on our own development rather than blindly following the trend.”

She then offered her own advice: “However, Future Company has already explored the market direction for us.

Their lithium battery versions are very popular in both domestic and international markets.

In view of this, I suggest that we can explore new paths, find breakthroughs, focus on developing graphene battery technology, and cooperate with professional battery manufacturers."

After listening to this, Wang Jia seemed to be thinking about something.

A long time ago, they thought of using graphene battery technology to reduce battery weight.

But Future Motorcycles disrupted their pace.

Ternary lithium batteries can also be used in electric motorcycles.

However, they cannot buy lithium batteries from Future Technology Group. It’s not that they are unwilling to sell them, but that they don’t have enough for their own needs.

Even if they are willing to sell, the battery cost alone will put Yadi at a disadvantage in price competition. How can it compete?

After the meeting, Wang Jia and Qian Qing returned to the chairman's office.

The two of them continued their discussion while sipping tea, and the atmosphere was no longer as heavy as before.

While they were talking, Wang Jia's cell phone suddenly rang. It was a call from the sales manager.

"Chairman," the sales manager's voice was a little nervous, "something's not so good."

Wang Jia signaled Qian Qing to wait and listened carefully to the report on the other end of the phone.

"Future Motorcycle Company just announced the release of its second-generation electric motorcycle," the sales manager continued. "It uses more advanced controller and motor technology, and claims to have a 12% increase in range. However, the price remains similar to the first generation, only increasing by a couple of hundred yuan."

"Is that true?"

"We have seen the prototype and conducted tests, and it has been confirmed."

"Well, okay, that's it." After listening, Wang Jia hung up the phone.

This news was like a bucket of cold water, instantly extinguishing the hope that Wang Jia and Qian Qing had just ignited.

The atmosphere in the office became solemn again. The two exchanged worried glances, realizing that the challenge they faced was more severe than they had imagined.

"Oh, business is not good." Wang Jia was silent for a long time and sighed again.

"Old Wang, let's face it. Being second is second. Can motorcycle companies still monopolize this market in the future?" Qian Qing said. "Real industry is different from the internet. As long as the company is profitable, it won't affect our company's normal listing."

"Well, don't worry too much about being first. It's pretty good if you can hold on to second place." Wang Jia breathed a sigh of relief after hearing what Qian Qing said. There are many colleagues who are having a harder time than them.

If motorcycle companies use this tactic in the future, it will be even more difficult for their competitors.

Future Technology Group is simply a terrifying competitor. In the field of electric motorcycles, there is no solution.