Quick mission: We don't make trouble

Chapter 285 Naming (Part 2)

Zhu Qingqing frowned and waved her hands repeatedly, saying, "No, no, this is absolutely not possible! The Yang family already has a store called Pinxiangyuan. If we open another 'Pinxiangyuan' with the same name, which one will the customers go to in the future? Do we have to specifically mark it as 'Pinxiangyuan Store 1', 'Pinxiangyuan Store 2', or even 'Pinxiangyuan Main Store' or 'Pinxiangyuan Branch'? How troublesome it would be!"

After hearing this, Mother Zhu responded thoughtfully, "Well, that's not a bad idea, actually. Qingqing, don't you plan to open a branch in the future? If you do, using the same store name can create a brand effect."

At this time, Father Zhu, who had been silent the entire time, finally spoke up. He said firmly, "Qingqing is right. This is a bad idea. Our restaurant won't just serve hot pot. We'll also offer Chinese and Western food in the future. It'll definitely be much more upscale than the Yang family's Pinxiangyuan. So the name of the restaurant must be unique. It can't be so casually mixed up. It needs to be of different levels."

Zhu Qingqing turned to look at Zhu Yingying, who had remained silent, and scolded her impatiently, "Sister, you're the planning boss, how come you can't even come up with a name for the store? Give it some help!"

After hearing what her sister said, Zhu Yingying quickly smiled and explained, "Sister, my dear sister, please don't get so angry. I've actually thought of several good store names that you can use for reference. For example, how about a two-character name like 'Xinyuan'? Doesn't it sound warm and elegant?"

There are also Yiyuan and Changyuan

……

There are three more words

Yuexiang Pavilion

Miaoweifang

Leshiju

Xinshanxuan

Yi Cantang

Excellent taste

Gourmet Food

Four characters

Lotus Villa

Bamboo Garden

Lanxin Water Pavilion

Linquan Yishe

Biwu Qingxuan

Songfeng Yaju, etc., etc....

Zhu Yingying took a deep breath and rattled off a string of names, each one with a unique charm and meaning. These names lay before Zhu Qingqing like a string of shimmering pearls, waiting for her to choose.

Zhu Qingqing waved her hand without hesitation and said crisply, "Okay! Let's call it Xinyuan."

Zhu Yingying couldn't help but widen her eyes, looking at her sister in surprise, muttering, "So all those names I mentioned were in vain? Sister, tell me quickly, why did you choose this one?"

Zhu Qingqing smiled faintly and slowly explained, "Look, the words 'Xinyuan' are easy to pronounce and remember. If you invite friends over for dinner, all you have to say is 'Let's go to Xinyuan,' doesn't it? By comparison, if you say 'Let's go to Heyun Xiaozhu for dinner,' while also quite poetic, it's still not as direct and clear as 'Xinyuan.' Furthermore, the word 'Xin' itself carries a beautiful connotation, suggesting a fragrance that wafts far. We're opening a restaurant, and it would be wonderful if the aroma of our delicious food could permeate the entire city, attracting all the dignitaries!"

After hearing this, Mr. Zhu nodded repeatedly in praise. "Yes, you're right. 'Xinyuan' is indeed good. I hope that in the future our restaurant can really attract all the dignitaries in the city with this alluring aroma."

Zhu Qingqing nodded proudly in agreement, then added, "That's exactly what I was hoping for. Now that the store name has been decided, let's quickly ask the Yang family to find a famous person to write the plaque, and then register it with the government to prevent someone else from using it first."

Zhu Yingying clapped her hands as if suddenly understanding something, and exclaimed excitedly, "That's right, this is equivalent to trademark registration in modern society. If anyone dares to use our store name without permission, that would be an infringement!"