Daming: The system rejected my request for salted fish

Under everyone's gaze, Wei Wu looked around the room and then smiled slightly.

Before they could ask, he took the initiative to talk about the issue of profitability.

"I've also considered how to make a profit and recoup your investment as quickly as possible after the road opens. Advertising is the first step."

When they heard the word "advertisement", the members of the Chamber of Commerce were confused again and didn't understand what it meant.

At this moment, Wei Wu turned his head and looked at Zhang Houjia.

"Old Zhang, you often travel between Yangzhou and the capital, so you must be familiar with the famous shops in these two places, right?"

"Yes, in Yangzhou..."

Zhang Houjia was about to respond, but after saying a few words, Wei Wu interrupted him with a wave of his hand.

"You don't need to introduce the specific shops. It's not important. What's important is that these shops can be used to increase profits."

"Those shops are already household names in the local area, and because of that, they have saturated the local market."

"If you want to expand your revenue, you need to attract new customers outside your local area, and that's where advertising comes in."

When Wei Wu was speaking, all the members of the Chamber of Commerce around him perked up and looked at him intently.

They may not know what advertising is, but they know it must be a good way to make money.

After all, up to now, Wei Wu has not missed the path he pointed out to them, and everyone has made money.

Although they were not aware of the inside story of the imperial court's bidding, many of them had a guess in their minds.

That is, the reason why the court came up with the bidding model is probably inseparable from Wei Wu.

That's why they concentrated their attention and took to heart what Wei Wu said next.

Then, under everyone's expectant gaze, Wei Wu slowly began to explain:

"After the road permit system is abolished, the flow of people will inevitably increase significantly, whether for convenience or road safety."

"Or maybe it's just for the sake of experiencing something new, so everyone will definitely choose to walk on cement roads when traveling. No one would object, right?"

As soon as Wei Wu finished speaking, these people immediately nodded in agreement, and then he continued:

"Take Yangzhou as an example. When outsiders come to Yangzhou for the first time, they have no idea where to eat and have fun."

"But if you see a large wooden sign on the roadside on the way here, it will introduce a shop in Yangzhou."

"So after these people arrive in Yangzhou, is there a high probability that they will choose the shops they have seen introductions to?"

At first everyone was a little confused, but as Wei Wu's description deepened, their eyes widened.

Seeing the expressions on their faces, Wei Wu smiled slightly and continued:

"For example, Yangzhou fried rice is one of Yangzhou's most famous delicacies. Almost every restaurant in Yangzhou has this dish."

“But those who come to Yangzhou for the first time see the wooden signs on the road and praise the fried rice at Songbailou for being delicious.”

"So when these people arrive in Yangzhou, they will definitely want to go to Songbailou to try their fried rice and see if it's really that delicious."

Hearing this, Xiong Hualin, who was thinking with his head down, seemed to have thought of something and subconsciously interrupted.

"Advertisement? Advertisement! It means to make it known to the public!"

As soon as Xiong Hualin finished speaking, Wei Wu turned his head and looked over, then responded with praise.

"Yes, that's what I mean! But this is just a relatively simple example."

Then Wei Wucai continued:

"In addition to restaurants, all kinds of food, teahouses, preserved fruits, and snack shops can all be promoted through advertising."

"Think about it, if there were three restaurants in Yangzhou, forming a three-way competition, no one would be able to suppress the other."

"At this time, if one or both of them had the help of advertising, wouldn't their business be better?"