From yearning to becoming a mascot in the entertainment industry

After the finale of Longing, the live broadcast data of this season was also exposed, causing an uproar in the entire variety show circle!

The highest number of online viewers is over 5000 million!

What kind of concept is this?! What is the population of the entire Chinese nation?!

All of a sudden, all variety show production teams began to hold internal meetings to discuss this new format.

Running Man program team.

Director Yao Yitian looked at the report in his hand, his brows furrowed, his expression extremely solemn.

"This season of Yearning has had a huge impact on our Running Man!"

"Because our two variety shows were broadcast close together, the ratings alone dropped by 0.6%."

"As for the platform's playback volume, it's even worse, down 60% year-on-year!"

After giving some key data, Yao Yitian sighed and looked up at the other staff members.

"Everyone, please share your views on this longing reform and see if there is anything we can learn from Running Man."

However, after he finished speaking, no one answered for a long time.

Seeing this, Yao Yitian had no choice but to call out the names.

"Writers, please share your thoughts first."

Seeing Yao Yitian mention his name, the director of the writing team said with a bitter face, "The reason why Yearning is so popular this time is, in my opinion, that their production team has grasped the audience's excitement."

"For the general public, being a celebrity is something they don't normally encounter, but most people are more or less curious about it."

"And Xiangwang's claim of being a fully live broadcast with no editing has piqued the public's curiosity."

"They want to see what those stars are like in real life."

"This leads to the fact that a large part of the seemingly incredible data of Xiangwang is actually not for the sake of yearning, but to see the real state of the stars."

"Okay, but we can't do that. Our show involves a lot of twists and turns, and we have a script."

"It's basically impossible to do a complete live broadcast."

After saying that, the director of the screenwriting team sat aside with his head lowered and said nothing more.

But at this time, Yao Yitian's expression became more serious.

Indeed, in terms of broadcast format, Running Man cannot adopt the live broadcast format.

Just like what the head of the screenwriter team just said, there is no script for "Wang Xiang Wang" and we can broadcast it live in any way.

However, Running Man has a script, and re-recording is often involved during the recording process.

In this case, if live broadcast is adopted, the original interest will be greatly lost, and it will appear extremely boring and dull instead.

"Publicity team, please tell us what you think."

I heard Yao Yitian calling the roll.

The head of the publicity team also looked depressed.

"I don't have anything to say on my side."

"In terms of publicity, it can be said that Xiangwang has basically no publicity."

"Their official promotions are basically just two updates from their official Weibo account or Douyin official live broadcast account."

"The one who really helped promote it was actually the Douyin platform, and they didn't do much. At the beginning, they pushed it across the entire platform."

“After the first episode gained a lot of popularity, the Douyin platform didn’t even need to actively promote it.”

"Because there are a large number of Douyin bloggers who take the initiative to slice and upload videos, and Douyin only needs to push the traffic to these bloggers and that's it."

"The method is very simple, violent, and economical."

After he finished speaking, the atmosphere in the room became even more depressing.

Just when Yao Yitian was about to call the roll again.

The head of the Art Coordination Group suddenly spoke up, "I have a hypothesis! It should be quite reliable!"

Hearing this, Yao Yitian immediately looked at him.

"Tell me."

The head of the Art Coordination Group raised his glasses, a hint of excitement flashing in his eyes.

"Didn't Bai Lu go there during the early stages of Yearning? We hadn't finished recording at that time, and when we were chatting, I often heard a name from him."

Hearing his words, a gleam of light flashed in Yao Yitian's eyes, and there was a hint of appreciation in his eyes as he looked at the person in charge of the Art Coordination Group.