"So, I came here this time to ask if Natu can help produce a program with the theme of intangible cultural heritage."

“Handicraft products are best.”

"Show our country's excellent handicrafts to everyone and let people know how good our country's handicrafts are!"

Lin Xizhen looked at Yun Mu earnestly.

The reason why he found Yun Mu was out of helplessness.

This wave of cultural invasion is coming in full force, with a large number of handicrafts flooding into the Chinese market.

But these products are more than just products.

It not only promotes foreign culture, but also belittles and even smears Chinese culture.

They attempt to carry out cultural invasion in this form, and even to a certain extent, cut off part of the cultural heritage.

There are many intangible cultural heritage skills, but there are only a few people who master them, or even only one or two people.

Therefore, in order to protect some of the country's intangible cultural heritage skills, we can only find ways to resist this wave of cultural invasion.

At the very least, we should reduce the impact of this incident as much as possible.

And Yun Mu is the best person to handle this matter.

I don’t know when, Yun Mu’s popularity has been getting better and better.

Although he does not have any fan base, there are still many people who like him.

Moreover, the rabbit was able to gain a foothold in the first place because of the intangible cultural heritage!

There are a large number of anchors who inherit the intangible cultural heritage under its banner!

Hearing this, Yun Mu's expression suddenly became a little embarrassed.

Natu actually doesn't have much funds now.

"The Legend of Zhen Huan" was released not long ago and its funds have not yet been recovered.

Zhu Ruibin is also filming a drama at the same time, which also requires a huge investment.

Almost all the funds that Natu had on hand were invested in this drama.

Moreover, according to his plan, after the funds from "The Legend of Zhen Huan" are recovered and the investors have received their share, he will use the money to organize a music talent show.

There is really no money to shoot a program about the inheritance of intangible cultural heritage.

Thinking of this, Yun Mu suddenly revealed a helpless bitter smile.

"Director Lin, it's not that I don't want to help you with this matter, but I really don't have any money on hand."

He then recounted his recent spending.

And He Jiong was also there to help provide evidence.

"I can prove this."

"The current hit drama 'The Legend of Zhen Huan' was produced by him, me, Huang Lei, Chen He, and the Deng Chao couple."

"He's currently filming another drama at the same time, so his funds must be very tight."

After hearing what the two said, Lin Xizhen not only did not feel unhappy, but instead showed a gentle smile.

"Since I can come to you, then I must have a certain understanding of your company's situation."

"I'm naturally aware of your company's cash shortage. Moreover, you've already donated nearly a small amount to the Han Hong Charity Foundation."

"If you are really willing to help me, then I have two options. You can choose one."

Hearing this, Yun Mu's expression suddenly became serious.

"Please tell me."

Lin Xizhen nodded slightly.

"The first option is that the government will help you raise funds for the program. You provide the personnel and the government provides the funds. This is like a cooperative relationship between us."

Having said that, Lin Xizhen suddenly showed a mysterious smile on his face.

"Speaking of which, I have good news to tell you in advance."

“All the intangible cultural heritage products produced by this program will be auctioned off worldwide.”

A sneer suddenly appeared on his face.

"Don't they want to invade our culture? Are they trying to devalue the skills we've passed down to this day?"

"Then I want to see how the tycoons in their respective countries still have the nerve to belittle our country's things when they are frantically snatching our intangible cultural heritage products!"

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