The assistant's surname is Yu, and her full name is Yu Youwei, a name that has the temperament of a heroine. However, she is a conservative and taciturn young woman, about twenty-seven or twenty-eight years old. She has a pretty appearance, and her slightly hump nose is the biggest highlight of her facial features. She is very beautiful.
As the studio's affairs increased, Zhu Zhichang, the agent, had more and more things to deal with and no longer had time to accompany him on his schedules, so he hired an extra assistant to take charge of this matter.
"Brother Zhu is contacting this endorsement?"
Lu Qingfeng put down his phone, and what was displayed on the screen was an online entertainment article.
Yu Youwei nodded and took out a thermos cup filled with warm water from her bag and gave it to him.
Although the new assistant doesn't show much expression and doesn't talk much, she is a careful person. She always carries some small things in her bag, such as Band-Aids, iodine, wet wipes, and umbrellas.
She had not worked in this field before. After she entered the studio, Zhu Zhichang did guide her for a period of time, but he was not so detailed. She learned and figured out many things by herself.
This kind of people are actually at a disadvantage in the workplace, doing more and talking less.
The job of assistant was actually very suitable for her because Lu Qingfeng could actually feel the changes in daily life, so he made her a regular employee less than a month after joining the company.
"Manager Zhu said it was Van Cleef & Arpels who contacted us first."
Luxury goods endorsement has always been the best endorsement contract pursued by artists in the circle. The brand value created over the years can invisibly increase the artist's worth and is also an affirmation of their commercial value.
Van Cleef & Arpels is one of the top luxury jewelry brands, but it has the fewest spokespersons in China. For a long time, it didn't even have a brand spokesperson.
It is also because of the increase in domestic consumption of luxury goods in recent years that Van Cleef & Arpels has increased its advertising investment.
Currently, the only official brand endorsement is by one top actress, Fan Siying. Su Yixuan originally had a contract as a brand ambassador, but he collapsed at the critical moment of promotion.
Naturally, this remaining position was targeted by many people.
But because of this incident, the brand has become cautious and no news has been released for more than half a year.
Until recently, I took the initiative to find him.
The reason is very simple. After fermenting for a period of time, the article published by Chai Shengan in "Gramophone" has had an increasingly greater influence in the European classical music circle.
The author of the article is a professional himself and has a certain reputation as a music critic.
His exaggerated article aroused the curiosity of many musicians in the industry about the Oriental violinist he praised.
Thanks to today's convenient Internet conditions, relevant videos can be found on external social platforms, which then caused quite a bit of controversy.
Some people admired it, some questioned it, and many famous musicians ended up in trouble.
The name Lu Qingfeng has gained quite a reputation there, and in many old capitalist countries in Europe, classical music is not a niche genre. Naturally, this trend has also spread to France, which is also a luxury goods empire.
When Van Cleef & Arpels saw Lu Qingfeng's appearance and temperament, they contacted the management of the Chinese company without saying a word.
After doing background checks in China and sending the information over, they discovered that this young man was a perfect male version of Liu Qianya. Initially, they also wanted to find this piano queen to be their spokesperson.
It was just that at that time Liu Qiya was endorsing another jewelry brand, so she had to choose Fan Siying as a second choice.
Therefore, the work of being the spokesperson for China, which was originally interrupted due to Su Yixuan’s scandal, was restarted again.
The brokerage companies in the circle are very well-informed and learned about this matter immediately.
No matter whether the brand likes Lu Qingfeng or not, as long as they haven't made a decision, they will definitely fight for it.
At first, I also wanted to use conventional means to issue a press release to discredit him, but there was really nothing to catch about him. After all, he was a man certified by paparazzi.
But that doesn’t mean there are no other ways.
That is to use Lu Qingfeng's name to elevate the people on his side.
First, the marketing accounts set the pace, and then encourage fans to join in, blowing the trend up. At this point, there is no need to do anything else, as other companies will naturally join in for their own benefit.
The re-ranked top stars are one super, two big and three small. Lu Qingfeng was placed among the three small ones, together with two new traffic stars who became popular last year due to the gay drama.
The reasons are very sufficient. The three of them have just become popular and have a weak foundation.
Unlike the other three, they have been popular for several years and have a large number of fans, especially Lin Lichen, who ranks in the top position. He is known as the ceiling of appearance in the domestic entertainment industry and has a gap in the top stream.
Even during the period of two kings and four A's, he was still a king-level traffic player.
"Manager Zhu said that this incident was caused by the company behind Lin Lichen."
Lu Qingfeng knew this top star because he often saw him on hot searches, and sometimes he even saw people comparing the two of them together.
I also heard Zhu Zhichang talk about the driving force behind Lin Lichen, a woman who is very good at marketing and public relations. Half of Lin Lichen's current popularity can be attributed to this woman.
"Did Brother Zhu say what to do?"
Lu Qingfeng asked.
"Manager Zhu said, don't worry."
Zhu Zhichang has been in the entertainment industry for many years and has even started his own company. He is no pushover. His means of building momentum may not be as good as the other party's, but he has Lu Qingfeng, who has a unique ecological niche.
Don't follow the other party's rhythm at all.
Several press releases were also issued. To sum up, although our classmate Xiao Lu has recorded some variety shows, his main work is still writing and classical music, and he will not get involved in the right and wrong of the entertainment industry.
You guys should fight over the so-called top stream claim.
In a word, who are you and why do you think you can sit with our little deer? I don’t even bother to pay attention to you.
Now, the official document has been released, which further confirms this statement.
This whole thing seems like a farce.
In fact, even if the other party’s plan succeeds, it may not be able to snatch the endorsement away.
Because the brand not only values Lu Qingfeng's popularity in China, but also his future influence abroad. This is also something that the people behind this incident don't know.
It’s not that traditional entertainment industry methods are useless, but they are indeed not very effective.
This endorsement is close to being officially announced.
This incident also allowed the industry to see his unique commercial value.
There are people who can write good articles, there are young talented musicians, and there are top students who have been admitted to Peking University. Combine these characteristics together, add an impeccable face, and add a charm that everyone likes.
This last point was confirmed by many people who had contact with him.
A true succubus on earth!
Lu Qingfeng said that there was still a little misunderstanding here. For example, although he was a student at Peking University, his grades were actually not very good. He just barely managed to pass the course.
Be honest in life.
Every label Lu Qingfeng puts on himself is real, and he doesn't force a character.
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