Children's books are a major category in the audio-visual book market. According to survey data from the State Administration of Press, Publication, Radio, Film and Television and the Publishing Association last year, the size of the national children's reading market is around 300 billion yuan, with picture books alone accounting for tens of billions.
Among them, household consumption accounts for 65%, the repurchase rate is 10%, and the average annual consumption is between 200 and 500 yuan.
With the rise of digital reading, that is, the number of children reading on tablets and mobile phones is increasing, and this scale is still expanding.
If you ask an adult to spend dozens of dollars to buy a book, they may not be willing to do so, but if you ask them to buy it for a child, then there is absolutely no problem.
As long as it is related to education, parents will buy more books.
In the past life, there were so many big names in the literary world. Even though Yu Hua's "To Live" was a hit, he could not compare with fairy tale writers such as Zheng Yuanjie and Yang Hongying on the list of richest writers.
"Because we need to find a professional picture book writer, we need to share a portion of the royalties."
Lao Qian reminded him.
This is inevitable.
Previously, I could directly receive a good fee for asking someone to draw the characters I had published in magazines.
However, children's picture books mainly rely on pictures to attract young readers, and the stories must be shortened to suit children of the targeted age group, and pinyin must be added to each word.
The illustrator naturally gets royalties from every book sold, so it's considered a collaboration.
Lu Qingfeng had no objection to this and nodded in agreement.
He had never thought about drawing by himself. Not to mention that he had not yet learned to that level, children's picture books also have their own special styles. He also had a general direction for himself in painting and would not get involved in the children's market.
It’s enough to be a children’s writer.
The specific distribution depends on the fame and achievements of the picture book author. There are also specialized painters in this field, and Yang Xiuxiu can just go and talk to them when the time comes.
"Also, I plan to submit 'The Blue Shore' to the Chen Bochui International Children's Literature Award this year."
The ordered drinks were served. After everyone took a sip, Lao Qian talked about another thing.
In fact, last year, the magazine submitted "The Emperor's New Clothes" to participate in the National Excellent Children's Literature Award, which is one of the four national literary awards sponsored by the Writers Association. Its authority is unquestionable.
Unfortunately, Lu Qingchu had just debuted at that time, had little experience, and had only recently published articles, so he was unfortunately eliminated and got nothing.
The next National Excellent Children's Literature Award will have to wait four years.
Neither the magazine nor Lu Qingfeng himself could count on the future four years from now, and during this period they were also actively participating in other heavyweight literary awards.
The Chen Bochui International Children's Literature Award is among them.
Mr. Chen is a master of Chinese children's literature. He has created nearly a hundred fairy tales in his lifetime and has a very high reputation both at home and abroad. This children's literature award was founded by the old man in 1981.
It was upgraded to an international award in 2014, with entries covering five continents of the world.
There are not many awards, only four in total: Book of the Year (Text), Book of the Year (Picture Book), Writer of the Year and Special Contribution Award.
"The Blue Beyond" is aiming for the Book of the Year (Text).
Choosing this award also means promoting this book to the international market.
"So, do you want to come hang out with us during Writers' Week?"
Old Qian's true intentions are revealed.
Lu Qingfeng thought to himself, your map of Yan State is really long.
But he also understood Lao Qian's thoughts.
After all, literary awards are chosen by people, and the judges who vote are naturally writers with a certain status in the country, such as the people from the Writers Association.
Whether or not you win the award in the end depends not only on the quality of your work but also on your impression score.
People are subjective. No matter what the award is, no matter how nice it sounds or how fair it is, there is still a human factor involved.
Let him go to this event, show his face and have a conversation, and he might even be able to get a couple of extra tickets.
Lu Qingfeng thought about it. He had been a member of the Writers Association for such a long time, but he really hadn't shown up much. Besides, this would be good for him, and he had the time now, so he nodded and agreed.
"That's it."
Old Qian clapped his hands happily.
"Qian Bian, are you done with your story?"
Yang Xiuxiu asked with a smile. When the two were talking, she basically did not interrupt them, and would only interrupt the topic when she was needed.
Old Qian nodded happily, picked up the drink in front of him and took a sip.
"I have something to discuss with you."
Lu Qingfeng looked at this gentle and intellectual sister.
He and Yang Xiuxiu are in contact on a daily basis. In addition to work, they also chat about trivial matters in life and even entertainment gossip. Their communication is very natural.
Yang Xiuxiu took out her cell phone from her bag.
"'Astrology Murder Magic' is selling very well. At the beginning of the month, they reported sales of 150,000 copies. I estimate it's now over 200,000."
"Because of its good performance, Taiwan and Hong Kong are also planning to introduce it."
Although I don't want to admit it, I have to say that Fuso culture has a great influence in Asia. Although this influence has begun to decline gradually with the growing strength of China, it has been deeply rooted for many years, especially in Taiwan and Hong Kong, which were deeply influenced in the early days.
As Lu Qingfeng's popularity in Fuso grew, his name also spread to these two places.
Hong Kong is okay, he already has a certain foundation there.
But those who know the situation in Taiwan know it.
"Which publishing house is that in Formosa?"
Lu Qingfeng asked.
"Kadokawa."
"Ok?"
He looked at Sister Xiuxiu.
"I don't know where Kadokawa got the news, but he knew the editor-in-chief of 'Novel Gem' was looking down on you and had a problem with you, so he came to your door and tried to win the publishing contract for your next book."
"They are responsible for the publication in Formosa this time."
"Is it Kadokawa Group or one of its subsidiaries?"
Lu Qingfeng asked.
"It's Kadokawa Bookstore."
Kadokawa Group is one of the four major publishing giants in Japan. Unlike the other three publishing houses, Kadokawa Group's core business is novels, and its comics sector is weaker.
It also has Kadokawa Pictures and Kadokawa Light Novels, both of which are quite famous.
"Let's just get started with it first, and then we'll come up with an idea for the next one."
Lu Qingfeng's idea for the Fuso market is to reap more profits, so he has no particular idea about which publishing house to cooperate with. He will cooperate with whoever offers the most benefits.
Yang Xiuxiu nodded and talked about other things.
"Your short stories have received good reviews there, especially the science fiction ones."
This was agreed upon with the government when I went to Japan. In addition to two books of youth literature, short stories of science fiction, mystery, and fairy tales from China have all been published in several magazines there.
Cooperate with the fan club to publish updates on the Internet and continue to consolidate its popularity there.
Speaking of which, among the four literary genres I have written so far, mystery is the best published.
Including the two short stories published earlier and the published "Astrology Murder Magic", there are only three articles.
He was thinking about producing some works of this type recently. Detective novels are very popular not only in Japan, but also in the European and American markets.
"There's another thing. A publishing house in Siam suddenly sent me an email."
……
Did you watch the military parade?
You'll Also Like
-
Douluo Unrivaled: The Beginning Materializes the Black Abyss and White Flowers
Chapter 99 11 hours ago -
American Comics: Starting from the Invincible Young Hero
Chapter 62 11 hours ago -
Yan Jiecheng's Leisurely Life in Siheyuan
Chapter 79 11 hours ago -
The leisurely life of the Qin people
Chapter 38 11 hours ago -
Under One Person, Engage in Black Technology
Chapter 46 11 hours ago -
Fairy Tail: You call this Celestial Magic?!
Chapter 58 11 hours ago -
Hong Kong Variety Show: Let you eat melons, eat melons on your sister-in-law
Chapter 64 11 hours ago -
Infinity, our Zhongzhou team has a bright future.
Chapter 69 11 hours ago -
Huayu Entertainment: You have been directing for three generations, are you comparing your qualifica
Chapter 66 11 hours ago -
Wuhun Luo Sanpao? I am the Dragon Emperor!
Chapter 142 11 hours ago