After dreaming of getting rich, I dressed up as a collapsed idol

After saying that, he waved and walked towards the school gate.

Zhu Zhichang stared blankly at his back as he left, then looked at the medicine in his hand and suddenly laughed.

Sure enough, sincerity is the last resort.

……

On the first weekend of December, YO mobile phone acted quickly and launched an intensive promotional campaign.

Nowadays, the pace of releasing new phones by major mobile phone manufacturers is almost the same, concentrated in one to two months.

Last month, two other brands released their own mobile phones targeting the female market, one focusing on the ultimate cost-effectiveness and the other focusing on appearance.

A week after the release, each company announced its sales report, showing good results.

Naturally, the pressure also came to the YO mobile phone brand. How to find the selling points of mobile phones in today's increasingly homogenized world and make customers buy them? This made the marketing department work overtime all night.

The recent downfall of the spokesperson has made the situation even worse.

For products that focus on the concept of music phones, Lu Qingfeng's improved songs have really touched their hearts.

However, there are still some concerns about a newly emerging musician replacing the original top spokesperson and becoming the new brand image. After all, there is a big gap in popularity between the two.

It was not until the recent broadcast of the program "Sounds into the Ears" that its good popularity among the public made the head of the brand's marketing department make up his mind.

During this period, the filmed advertisements and promotional posters have been discussed above, and after gaining unanimous approval, they entered the stage of extensive publicity.

First, major digital bloggers and celebrities on the Internet successively exposed the configuration parameters of the new phones in this series, and the top-secret appearance was leaked through a third-party mobile phone case manufacturer.

Then the group vice president in charge of the series personally broadcast live, leading the potential users of this new machine to experience the effect of the machine playing music.

At the end of the live broadcast, the vice president said mysteriously.

"This time we've invited a very popular musician online to be the spokesperson for our YOZ10 phone. Everyone can look forward to it."

Then the next day, the commercial with the theme of "Follow Your Heart and Be Happy" began to appear on major video websites, Weibo, Douyin, Kuaishou, Xiaohongshu, and major shopping platforms.

YO mobile phone manufacturers have all purchased splash screen ads.

Lu Qingfeng holding the Z10 phone appeared on countless people's phones.

Most people may choose to skip it without even looking at it, but some people click on it intentionally or unintentionally.

Then it jumps to the advertising interface.

As soon as the picture begins, a light piano melody sounds.

The natural minor mode and smaller interval jumps create a sense of hearing that is a mixture of faint sadness and warmth, easily catching the audience's ears.

The advertisement is fresh and natural, and features healing scenes where the male and female protagonists understand each other.

Although it is an advertisement, the texture is excellent, with fresh and natural colors and the image of a clean-cut young man playing the violin in the streets.

Especially at the end, when the hero puts the earphones on the heroine's ears, all other sounds disappear, and the melody of the D major canon chord brings out the pure emotion to the extreme.

Many viewers who originally didn't like watching commercials inexplicably watched the entire commercial to the sound of this piano music.

Many people were deeply impressed by the advertisement because of its simple and catchy melody.

After intensive publicity, the mobile phone manufacturer officially started pre-sales of this new phone.

In YO mobile phone offline stores, new posters were posted in the most conspicuous places, and the music in the store was also changed to this song called "I Caught a Cold in That Corner"

Salesperson Liu Jia is an old employee of the YO mobile phone direct store in Jinling Xinjiekou. She came to this store at the age of 25 and left the job briefly to give birth to a child.